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In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick's journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process—from concept to post-production—and illustrates how creative decisions at each stage will impact the marketability of a film.

A self-made man who rose to dizzying heights, Subhash Ghai proved the adage that destinies are created—and destroyed—every day in the Mumbai film industry. Today he runs Whistling Woods, the country's foremost film institute: his legacy to future generations of filmmakers. Karma's Child, his memoir, written with Suveen Sinha, tells the story of a man who believed he was destined to direct his own future, no less dramatically than a Subhash Ghai film—and did so.

Screen Acting Trade Secrets is the definitive guide for the screen actor in the 21st century. From your first awakening as an actor to the end of your first day on a movie set, Screen Acting Trade Secrets walks you through it all with humor, priceless information, eye-opening revelations, helpful exercises, real-world examples, tales from the trenches, insider secrets, and a boat load of genuine inspiration. You won’t be able to put it down. Then, you’ll start again with a highlighter.

Rede an die Filmakademie: o. Univ. Prof. Peter Patzak, Institutsleiter der Filmakademie, an der Universität für Musik und darstellende Kunst Wien, begrüßt die Filmschaffenden und Freunde der Filmakademie am 18. Juni 2009 anlässlich der jährlichen Galaveranstaltung im neu gestalteten Orang-Utan Haus, Tiergarten Schönbrunn. Dort wo viele Jahre davor die Studios der Filmakademie und das Regiebüro von Peter Patzak zu Hause waren.

The Towering Inferno (1974) was the crowning achievement of über-producer Irwin Allen, the self-proclaimed “Master of disaster.” Crafted from two best-selling books and with a budget-busting cast headed by two mega-stars, it took two studios to bring it to the screen. In celebration of the 50th anniversary of The Towering Inferno, biographer-historian Nat Segaloff (who was a member of the film’s special publicity unit) writes about the production, its innovative marketing campaign, and the goings-on before, during, and after its box office success.

It's one of the greatest movie romances of all time. Yet the friction and controversy surrounding The Way We Were was so enormous, the movie was nearly never made at all. Drawing on Laurents's and Pollack's unpublished writings, as well as interviews with Streisand, Redford, and other key players, this is the definitive account of a film that changed the rules of moviemaking and defined romance ever since.

Hollywood in the 1950s was a period when the film industry both set conventions and broke norms and traditions—from Cinerama, Cinemascope and Vistavision to the epic film and lavish musical. It was a decade that saw the rise of the anti-hero; the smoldering, the hidden, and the unspoken; teenagers gone wild in the streets; the sacred and the profane; the revolution of the Method; the socially conscious; the implosion of the studios, the end of the production code; and the invasion of the ultimate body snatcher: the “small screen” television.

Arthur Smith is famous for his innovation and audacity, and as the man behind some of the longest-running unscripted series in television history. His groundbreaking hit Hell’s Kitchen forged the modern food competition reality genre, while his Emmy-nominated American Ninja Warrior has spawned a cultural movement, with Ninja-inspired gyms in every major American city. In Reach, Smith shares adventures, triumphs, and hard-won lessons from his astonishing career, beginning with his unprecedented ascension from the ranks of sports production to become the youngest-ever head of CBC Sports.

Still Laughing features never-before-told stories from the creation of one of the most groundbreaking shows in television history.

A carefree memoir of growing up during the golden age of VHS and video rental stores in the 1980s. This humorous nostalgia trip rewinds to an era of chunky plastic tapes, horror movie sleepovers, and rewinding woes. Relive the magic of discovering cinema through the blurry analogue footage, cheesy effects, and garish cover art of the VHS generation.

Seasoned showrunner Jeffrey Melvoin shares his fascinating insider's perspective on how to call the shots and make the final decisions when choosing and writing scripts, hiring staff, casting, making the budget, and juggling schedules. Along with the managerial responsibilities that keep the show afloat, they are also the visionary for the series and the characters. Melvoin describes how to confidently communicate abstract ideas so they can become the show's reality.

Short Film Ideas: Compelling and Scalable Short Film Ideas are exactly that! It contains ideas for short films for all filmmakers and screenwriters who are experiencing writer's block, who are looking for ideas to get their juices flowing, or who need a storyline as soon as possible (i.e., for a film course). Your short screenplay should make the production of your film easy.

The first major biography of one of Old Hollywood’s greatest directors. Sometime partner of the eccentric Howard Hughes, drinking buddy of William Faulkner and Ernest Hemingway, an inveterate gambler and a notorious liar, Howard Hawks was the most modern of the great masters and one of the first directors to declare his independence from the major studios. He played Svengali to Lauren Bacall, Montgomery Clift, and others, but Hawks’s greatest creation may have been himself.

Finally, a book that tells the truth about the pitching process in Hollywood. This highly detailed guide is intended for writers, producers and directors, or anyone who wants to work in the intensely competitive, creative side of the entertainment industry. Written is simple, direct language, it is intended for beginners or established Hollywood pros.

Quels sont les éléments du langage cinématographique (mouvements de caméra, plans, montage, etc.) ? Comment les cinéastes les ont-ils utilisés et comment ont-ils évolués depuis le début du XXe siècle ? En répondant à ces questions, Jean-Claude Carrière, scénariste de Luis Bunuel et de Louis Malle, nous permet de décrypter les images et le son, d'en prendre une conscience nouvelle et de changer à jamais notre regard sur le cinéma.

David Wark Griffith, best known for directing the 1915 film "The Birth of a Nation," is considered one of the most influential figures in the history of the motion picture, pioneering many aspects of film editing and expanding the art of the narrative film. In 1919, together with Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, Griffith founded the movie studio United Artists, with the goal of enabling actors and directors to make films on their own terms. In this 1930 recording, actor Walter Huston and director DW Griffith discuss Griffith's film "The Birth of a Nation."

David O. Selznick (1902–1965) was one of the most prominent film producers of the Hollywood studio era. However, film production was not his only domain. Starting in the late 1930s, he built an impressive stable of stars within his own independent company. In Starmaker: David O. Selznick and the Production of Stars in the Hollywood Studio System, author Milan Hain reveals the mechanisms by which Selznick and his collaborators discovered and promoted new stars and describes how these personalities were marketed, whether for financial gain or symbolic recognition and prestige.

Director Jared Cohn has been through the Hollywood trenches and achieved his lifelong dream on the other side. With 50 films to his name and credits alongside greats like Bruce Willis and William Shatner, Jared has seen the good and bad of Hollywood, and he lays it all bare as he recounts his journey as a director. Fifty Movies Made is packed with stories of Jared’s behind-the-scenes adventures, his missteps, and the grit and determination it takes to make it in Hollywood.

Warner Bros. Studio is best known as a media conglomerate with a broad range of intellectual property, spanning movies, TV shows, and streaming content. Despite popular interest in the origins of this empire, the core of the Warner Bros. saga cannot be found in its commercial successes. It is the story of four brothers—Harry, Albert, Sam, and Jack—whose vision for Hollywood helped shape the world of entertainment.