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In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

A raw and realistic guide to making money with zero startup costs. Just a computer, the internet, and free tools. If you’re tired of doom-scrolling, binge-watching TV, or feeling stuck with no extra cash then this book is for you. Written straight from experience, this is not a “quit your job and get rich” fantasy. It’s a practical guide on how to learn graphic design and start earning real money within 30 days, even if you’re broke. I wrote this book to help people like me. It’s raw, honest, and packed with value. No fluff. No clickbait. Just the blueprint I wish I had when I started.

Ever dreamed of making a livelihood out of your logo design skills? Let Ian Paget, acclaimed designer and host of the Logo Geek Podcast, be your guide. Dive deep into his candid tales of transforming a passion into a successful career. Through his personal anecdotes and tried-and-true strategies, Ian lays out the path he took—and you can too.

The long-awaited biography of cartoonist Murray Ball, creator of Footrot Flats In Murray Ball: A Cartoonist's Life, Murray's son Mason Ball shares all the hits and misses and long years of hard graft that went into what would become the wildly successful creative enterprise: Footrot Flats. From...

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

Do you want to be more creative in your data communication? Looking for specific creativity advice tailored for those in the data field? Chart Spark is the transformative guide you've been waiting for. As an acclaimed information designer and host of the popular podcast Data Viz Today, Alli Torban understands the struggles faced by data professionals who don't identify as "creative types." She shares her journey from data analyst to creative information designer and distills years of experience and interviews with successful data visualization designers into this concise, actionable book.

Feeling stuck in the same old creative patterns? If so, it’s time to change it! “Creative Code: Use AI Tools, but Create like a Human” is a hands-on guide for those who want to think and create differently through framework thinking.

A brilliant fully illustrated biography that brings Terry Pratchett’s universally beloved Discworld to life as never before and pays tribute to an enduring creative collaboration. “It's still magic, even if you know how it's done.” –Sir Terry Pratchett Designing Terry Pratchett’s...

Many designers struggle with creating profitability in their design businesses. This is because they do not have the tools to build a creative business that thrives financially.

डिझाईनिंग म्हणजे कोणतीही गोष्ट आकर्षक, सुंदर दिसण्यासाठी केलेली कलाकुसर असा सर्वसाधारण समज असतो. प्रत्यक्षात डिझाईनिंग खूपच व्यापक संकल्पना आहे. कोणतीही वस्तू ही ती वापरण्याच्या दृष्टीने सोयीस्कर, दीर्घकाळ उपयुक्त करणारी बनवणं आणि त्याचबरोबर त्या वस्तूमध्ये सुबकपणा, नेटकेपणा ठेवणं हा ती वस्तू बनवताना केलेल्या डिझाईनमागचा विचार असतो आणि यालाच डिझाईनिंग म्हणतात. मग वस्तू कोणतीही असो. क्रिएटिव्हिटीला पुरेपूर स्कोप देणाऱ्या या व्यवसायाविषयी उलगडून सांगत आहेत, डिझाईनिंगच्या क्षेत्रातील अग्रणी संस्था असलेल्या एलिफंट डिझाइन्सच्या अश्विनी देशपांडे…

Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos.

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

Uma obra abrangente que revela o poder da fotografia em diversos aspectos da vida moderna. Este livro oferece uma exploração profunda de como a fotografia transcende o mero registro visual, transformando-se em uma linguagem universal capaz de influenciar, inspirar e informar.

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

"Había corrido la especie de que en el malecón había aparecido un personaje nuevo: una dama con un perrito." Así comienza este relato, uno de los más conocidos e importantes de la literatura universal. Esta historia no cuenta ningún acontecimiento extraordinario; los protagonistas llevan...

Teil 1: Violetta wagt zu träumen. Eine zauberhafte Fabel über die Kraft der Selbstwirksamkeit, die es vermag auf eine sehr besondere Weise an jene Kraftquellen zu erinnern, die jedem Menschen zu eigen sind. Die Geschichte von Violetta und ihrer schicksalhaften Begegnung mit dem Storch Adebar, der sie herausfordert, ihr Schneckenhaus zu verlassen. sie begleitet in eine Welt, die zunächst nur ihr gehörtin der sie aber wieder lernt, ihre Wirklichkeit zu gestalten – zu träumen, stark zu sein, zu fliegen und auch andere Menschen in ihre Welt zu lassen.

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestra que la usabilidad es tan importante como la estética. Incluso los más inteligentes pueden sentirse ineptos al no saber qué interruptor de la luz o del horno hay que encender, o si hay que empujar, tirar o deslizar una puerta. La culpa, argumenta este ingenioso —incluso liberador— libro, no la tenemos nosotros, sino el diseño de productos que ignora las necesidades de los usuarios y los principios de la psicología cognitiva.