検索キーワード： グラフィックデザイン

El diseño no tiene por qué ser complicado, por eso esta guía de diseño centrado en el ser humano muestra que la usabilidad es tan importante como la estética. Incluso los más inteligentes pueden sentirse ineptos al no saber qué interruptor de la luz o del horno hay que encender, o si hay que empujar, tirar o deslizar una puerta. La culpa, argumenta este ingenioso —incluso liberador— libro, no la tenemos nosotros, sino el diseño de productos que ignora las necesidades de los usuarios y los principios de la psicología cognitiva. 

Meistern Sie Ihr Personal Branding: Die Strategie zum Koryphäenstatus! Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos. Wer Top-Expert:in der Branche werden will...

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

The bestselling biography of cartoonist Murray Ball, creator of Footrot Flats. In Murray Ball: A Cartoonist's Life, Murray's son Mason Ball shares all the hits and misses and long years of hard graft that went into what would become the wildly successful creative enterprise: Footrot Flats. From...

No importa sieres un artista gráfico, musical o de óleo, un artista de algún deporte, un escritor, pintor o diseñador...la creatividad se escapa fácilmente de cualquier mente. Sólo necesitas los diez pasos de Austin Kleon para poner en orden desde tu mente hasta tu escritorio y recuperar la creatividad y la confianza en aquello que creas.

La Júlia és una nena normal amb una vida tranquil·la fins que un dia tot això es va esfumar i es va quedar amb un gran buit. El va mirar d'omplir de mil maneres però res no aconseguia treure-li aquella sensació de buit... Fins que un dia va sentir una veu i va canviar la direcció de la mirada. Aquell era el secret.

Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Ever dreamed of making a livelihood out of your logo design skills? Let Ian Paget, acclaimed designer and host of the Logo Geek Podcast, be your guide. Dive deep into his candid tales of transforming a passion into a successful career. Through his personal anecdotes and tried-and-true strategies, Ian lays out the path he took—and you can too.

Una vez aprendida la lección de que las cosas llegan cuando tienen que llegar, Alejandra G. Remón vuelve a interpelar a su fiel público y le desea una vida llena de momentos a destiempo, en la que aprender a disfrutar de las cosas en el instante justo en el que suceden. Y la fuerza suficiente...

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

A must-read guide for any creative, Creative Endurance offers practical advice and inspiration for staying motivated and achieving your big-picture goals. Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by creative director of Fast Company...

Do you want to be more creative in your data communication? Looking for specific creativity advice tailored for those in the data field? Chart Spark is the transformative guide you've been waiting for. As an acclaimed information designer and host of the popular podcast Data Viz Today, Alli Torban understands the struggles faced by data professionals who don't identify as "creative types." She shares her journey from data analyst to creative information designer and distills years of experience and interviews with successful data visualization designers into this concise, actionable book.

Feeling stuck in the same old creative patterns? If so, it’s time to change it! “Creative Code: Use AI Tools, but Create like a Human” is a hands-on guide for those who want to think and create differently through framework thinking.

Many designers struggle with creating profitability in their design businesses. This is because they do not have the tools to build a creative business that thrives financially.

¡Son tantas las cosas que pasan desapercibidas! Realizamos muchas tareas simultáneamente, cambiamos de una pantalla a otra, trabajamos rápido. Pero ¿te has preguntado cuándo fue la última vez que hiciste una pausa para apreciar un objeto bello o un paisaje cautivador? Y sin embargo, estos son los momentos en los que nuestro espíritu se eleva. El diseñador Alan Moore nos invita a reflexionar no solo sobre lo que producimos -un sitio web, una silla o un negocio-, sino también sobre el cómo y el porqué. Y nos anima a aportar valor, utilidad y belleza en aquello que hagamos.

John Baskerville was a maverick lacquer maker and printer in Birmingham, a flamboyant dresser, a key figure in the enlightenment. Though it earned him little money, he was obsessive about both his typeface and its appearance on the page, using a new form of paper to show it at its best. His perfection culminated in his Bible, acclaimed as the finest ever made. The story encompasses one of the first women of typography, his wife Sarah Baskerville, and the many typefaces the Baskervilles inspired.

The story of Albertus is one of displacement (designer Berthold Wolpe was a German Jewish refugee who went on to design the masthead for The Times), but also one of permanence, for it has proved a fresh, vibrant and indestructible face for almost a century. In this unique celebration, the designer's children reveal the history of its creation and erratic brilliance of their father, while the book grapples with one of the fundamental artistic questions: what makes great art not only survive but flourish in each new age and medium?

This quirky and unique book examines how the computer transformed type into something that anyone could use and have an opinion on; how a typeface, correctly used, may sell us almost anything; and how new types with names such as Sunday Flicker, Pinky Stone and Irongate (to name but three out of the hundreds issued this year) each attempt to keep the alphabet exciting and new.