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The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Mexican witchcraft, or brujeria, has long been an integral part of traditional Mexican culture that permeates all strata of social hierarchy, ethnicity, or level of education. "Brujeria de Rancho" refers to brujeria as it is practiced in the rural areas of Mexico. There, the brujos de Ranch offer their healing and divinatory powers, acting as advisors, and even meting out justice through the use of cursing and hexing for people who are often not able to pay lawyers' fees.

LatinoLand is an exceptional, all-encompassing overview of Hispanic America based on personal interviews, deep research, and Marie Arana’s life experience as a Latina. At present, Latinos comprise twenty percent of the US population, a number that is growing. By 2050, census reports project that one in every three Americans will claim Latino heritage.

In September of 2019, Luis Alberto Quiñonez—known as Sito— was shot to death as he sat in his car in the Mission District of San Francisco. He was nineteen. His killer, Julius Williams, was seventeen. It was the second time the teens had encountered one another. The first, five years before, also ended in tragedy, when Julius watched as his brother was stabbed to death by an acquaintance of Sito’s. The two murders merited a few local news stories, and then the rest of the world moved on. But for Laurence Ralph, Sito’s murder forced him to revisit the subject in a profoundly different way.

The Way That Leads Among the Lost reveals a hidden place where care and violence are impossible to separate: the anexos of Mexico City. The prizewinning anthropologist Angela Garcia takes us deep into the world of these small rooms, informal treatment centers for alcoholism, addiction, and mental illness, spread across Mexico City’s tenements and reaching into the United States.

"Latino" is the most open-ended and loosely defined of the major race categories in the United States. Our Migrant Souls: A Meditation on Race and the Meanings and Myths of "Latino" assembles the Pulitzer Prize winner Héctor Tobar's personal experiences as the son of Guatemalan immigrants and the stories told to him by his Latinx students to offer a spirited rebuke to racist ideas about Latino people.

Kensington, Philadelphia, is distinguished only by its poverty. It is home to Ryan, Giancarlos, and Emmanuel, three Puerto Rican children who live among the most marginalized families in the United States. This is the story of their coming-of-age, which is beset by violence—the violence of homelessness, hunger, incarceration, stray bullets, sexual and physical assault, the hypermasculine logic of the streets, and the drug trade. In Kensington, eighteenth birthdays are not rites of passage but statistical miracles.

Hay una región del mundo donde veinte países y más de 400 millones de personas comparten una lengua, una historia, una cultura, preocupaciones y esperanzas. La conocemos mal; conocemos sobre todo sus mitos, sus reflejos, sus lugares comunes; la pensamos tal como era en otros tiempos. Esta región se llama o se podría llamar Ñamérica –y este libro quiere contarla y entenderla tal como es ahora.

The history of Latino culture in the Americas is much bigger and broader than we often realize. In this place, where the Old World and the New clashed and merged in spectacular fashion over the course of several centuries, we see a microcosm of world history with all its facets and complexities. In the six lectures of Great Figures of Latino History, art historian and anthropologist Dr. Khristin Montes will introduce you to many of the people that have shaped Latino culture and identity on scales both global and local.

An award-winning journalist's exploration of how race, identity and political trauma have influenced the rise in far-right sentiment among Latinos, and how this group can shape American politics.

If there is an enemy in the War on Drugs, it is people of color. That is the lesson of forty years of cultural production in the United States. Popular culture, from Scarface and Miami Vice to Narcos and Better Call Saul, has continually positioned Latinos as an alien people who threaten the US body politic with drugs. Jason Ruiz explores the creation and endurance of this trope, its effects on Latin Americans and Latinx people, and its role in the cultural politics of the War on Drugs.

Educational research has long documented the politics of punishment for boys and young men of color in schools-but what about the politics of empowerment and inclusion? In Good Boys, Bad Hombres, Michael V. Singh focuses on this aspect of youth control in schools, asking on whose terms a positive Latino manhood gets to be envisioned.

Liliana Valencia Murillo reconstruye las luchas de esta población por su reconocimiento y el ejercicio de sus derechos en Colombia a partir de la visibilidad de sus tradiciones, usos y estéticas.

Weaving personal narrative with political analysis, Community as Rebellion offers a meditation on creating liberatory spaces for students and faculty of color within academia. Much like other women scholars of color, Lorgia Garcia Peña has struggled against the colonizing, racializing, classist, and unequal structures that perpetuate systemic violence within universities.

Gardening at the Margins tells the remarkable story of a diverse group of neighbors working together to grow food and community in the Santa Clara Valley in California. Based on four years of deeply engaged ethnographic field research via a Participatory Action Research project with the people and ecosystems of La Mesa Verde home garden program, Gabriel R. Valle develops a theory of convivial labor to describe how the acts of care among the diverse gardeners are powerful, complex acts of resistance.

Meet Regional Emmy nominated Kimberly Ming in one of the most intimate settings, her speaking to you. Ming takes you on a journey using short stories and spoken word poetry to explore concepts of race, culture, and belonging as someone who is Chinese and Puerto Rican. She uses writing as a tool to create a home for herself and others within mixed and multicultural spaces.

Born into a large, close-knit family in Nicaragua, Prisca Dorcas Mojica Rodríguez grew up surrounded by strong, kind, funny, sensitive, resilient, judgmental, messy, beautiful women. Whether blood relatives or chosen family, these tías and primas fundamentally shaped her view of the world—and so did the labels that were used to talk about them. The tía loca who is shunned for defying gender roles. The pretty prima put on a pedestal for her European features. The matriarch who is the core of her community but hides all her pain.

Dr. David Sanchez Ph.D. has always been at the forefront to advance the intelligence for everyone, socially, intellectually, and culturally. Dr. Sanchez has stated, "Perhaps it is time that we begin to share our most valued knowledge and new thinking. And not to panic, if new worlds are discovered". Dr. David Sanchez as a young man started up groups like the Chicano Moratoriums and the Brown Berets for Civil Rights. And organize a campaign to stop the violence in the Southwest. More recently, Dr. David Sanchez earned his Ph.D. and taught Mexican American Studies for 15 years.

Upon becoming a new mother, Vanessa Angélica Villarreal was called to Mexico to reconnect with her ancestors and recover her grandmother’s story, only to return to the sudden loss of her marriage, home, and reality. In Magical/Realism, Villarreal crosses into the erasure of memory and self, fragmented by migration, borders, and colonial and intimate violence, reconstructing her story with pieces of American pop culture, and the music, video games, and fantasy that have helped her make sense of it all.

We are a nation of immigrants, never more than now. In recent decades, the numbers have skyrocketed, thanks to people coming from many continents—especially Asia, Africa, and South America. Just like their predecessors, they face countless obstacles, including political hatred. And yet, just like their predecessors, they work hard. They persist. And they become us. Veteran journalist, broadcaster, and interviewer Ray Suarez has crisscrossed the country to speak to new Americans from all corners of the globe, and to record their stories.