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A New York Times Notable Book A Financial Times Best Book of the Year "A learned, formidable and vivid story… Readers around the world will study and ponder this monumental work of history, agreeing and arguing with it, all the while affirming its generational importance, for decades to...

A NEW YORK TIMES EDITORS’ CHOICE NAMED A BEST BOOK OF THE YEAR BY TIME , NPR, INSTYLE, AND GOOD HOUSEKEEPING “A sensational new book [that] tries to figure out whether it’s possible to live an ethical life in a capitalist society. . . . The results are enthralling.” —Associated...

The idea that people are basically driven by individualism and economic incentives and that prosperity and good societies come from top-down leadership has dominated politics for the last 30 years (from some perspectives, much longer). This book shows that the age of homo economicus and centralisation is coming to an end. Instead, Collier and Kay argue that community and mutuality will be the drivers of successful societies in the future - as they are already in some parts of the world.