検索キーワード： 制作 "-- Kevin Wright --" 生物科学

In this remarkably clear and companionable audiobook, leading complex systems scientist Melanie Mitchell provides an intimate tour of the sciences of complexity, a broad set of efforts that seek to explain how large-scale complex, organized, and adaptive behavior can emerge from simple interactions among myriad individuals.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

When ecologist Carl Safina and his wife, Patricia, took in a near-death baby owl, they expected that, like other wild orphans they'd rescued, she'd be a temporary presence. But Alfie's feathers were not growing correctly, requiring prolonged care. As Alfie grew and gained strength, she became a part of the family, joining a menagerie of dogs and chickens and making a home for herself in the backyard.

All of us would like to live longer, or to slow the debilitating effects of age. In How We Age, Coleen Murphy shows how recent research on longevity and aging may be bringing us closer to this goal. Murphy, a leading scholar of aging, explains that the study of model systems, particularly simple invertebrate animals, combined with breakthroughs in genomic methods, have allowed scientists to probe the molecular mechanisms of longevity and aging.

A NATIONAL BESTSELLER From bestselling author and beloved social media star Dr. Anthony Youn comes a revolutionary step-by-step guide to reversing the effects of aging at any stage in life Growing older is a blessing. But the slow decline and the loss of functionality associated with aging...

#1 NEW YORK TIMES BESTSELLER “The story of modern medicine and bioethics—and, indeed, race relations—is refracted beautifully, and movingly.”—Entertainment Weekly NOW A MAJOR MOTION PICTURE FROM HBO STARRING OPRAH WINFREY AND ROSE BYRNE ONE OF THE “MOST INFLUENTIAL” (CNN)...

NEW YORK TIMES BESTSELLER A life-altering, science-backed exploration of the healing power of art, which has now been proven to help lower stress, supercharge learning and creativity, extend your lifespan, and combat loneliness. “This book blew my mind!”—Angela Duckworth, #1 New York...

With rapid advances in genomic technologies, genetic testing has become a key part of both clinical practice and research. Scientists are constantly discovering more about how genetics plays a role in health and disease, and healthcare providers are using this information to more accurately identify their patients' particular medical needs. Genetic information is also increasingly being used for a wide range of non-clinical purposes, such as exploring one's ancestry.

In Brain Rules for Baby, Dr. John Medina shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control. Brain Rules for Baby bridges the gap between what scientists know and what parents practice.

A major new biography of Francis Crick, codiscoverer of the structure of DNA, pioneering neuroscientist, and twentieth-century genius What are the moments that make a life? In Francis Crick’s, the decisive moment came in 1951, when he first met James Watson. Their ensuing discovery of the...

Neste livro, mergulharemos em temas fascinantes, abordando fenômenos que transcendem o individual e tocam o coletivo. Traremos exemplos, casos, como se diz na medicina. No entanto, esses casos não tratam apenas de homens ou mulheres com identidades, mas de ideias catalisadoras de transformações, regidas pelo arquétipo do herói. Um caso particularmente expressivo emerge na sociedade como um fenômeno, sob a forma de candidaturas, como aconteceu recentemente na prefeitura da maior cidade do país.

A highly infectious, deadly virus from the central African rain forest suddenly appears in the suburbs of Washington, D.C. There is no cure. In a few days 90 percent of its victims are dead. A secret military SWAT team of soldiers and scientists is mobilized to stop the outbreak of this exotic...

Loving or aloof, mischievous or cuddly - for many people, their cats are an integral part of the family. Here are extraordinary stories of some of the world’s most charismatic and captivating cats.

If exercise is healthy (so good for you!), why do many people dislike or avoid it? These engaging stories and explanations will revolutionize the way you think about exercising—not to mention sitting, sleeping, sprinting, weight lifting, playing, fighting, walking, jogging, and even dancing...

The electrifying, forgotten history of Robert Heath's brain pacemaker, investigating the origins and ethics of one of today's most promising medical breakthroughs: deep brain stimulation The technology invented by psychiatrist Robert G. Heath in the 1950s and '60s has been described as among the...

"Animal communication doesn’t need to resemble human language to be full of meaning and nuance. Arik Kershenbaum delivers an expert overview of the astonishing discoveries made in the last few decades" —Frans de Waal From leading zoologist Arik Kershenbaum, a delightful and groundbreaking...

From a noted Cambridge zoologist, a wildly fun and scientifically sound exploration of what alien life must be like, using universal laws that govern life on Earth and in space. Scientists are confident that life exists elsewhere in the universe. Yet rather than taking a realistic approach to...

Botany For Dummies gives you a thorough overview of the fundamentals of botany, but in simple terms that anyone can understand. Great for supplementing your botany coursework or brushing up before an exam, this book covers plant evolution, the structure and function of plant cells, and plant identification. Plus, you'll learn about how plants of different types are changing and adapting in response to changing climates. This new edition goes into more detail on fungi—not technically plants, but no one is holding that against them.

A provocative exploration of the tension between our evolutionary history and our modern woes—and what we can do about it. We are living through the most prosperous age in all of human history, yet we are listless, divided, and miserable. Wealth and comfort are unparalleled, but our...

In Rewire Your Anxious Brain, psychologist Catherine Pittman and author Elizabeth Karle show how the amygdala and cortex (both key parts of the brain) are essential players in the neuropsychology of anxiety. The amygdala acts as a primal response, and oftentimes, when this part of the brain processes fear, you may not even understand why you are afraid. By comparison, the cortex is the center of “worry.” That is, obsessing, ruminating, and dwelling on things that may or may not happen.