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Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that have redefined their roles as drivers, mechanics, and consumers.

From the telegraph and telephone in the 1800s to the internet and social media in our own day, the public has welcomed new communication systems. Whenever people gain more power to share information, the assumption goes, society prospers. Superbloom tells a startlingly different story. As communication becomes more mechanized and efficient, it breeds confusion more than understanding, strife more than harmony. Media technologies all too often bring out the worst in us.

Scientists and genetic engineers are becoming increasingly adept at editing the human genome. How far can—and should—they go in editing future generations? In The Promise and Peril of CRISPR, editor Neal Baer brings together a timely collection of essays by influential bioethicists, philosophers, and geneticists to explore the moral, ethical, and policy challenges posed by CRISPR technology.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

As Wall Street swooned and boomed through the last decade, our livelihoods have—now more than ever—come to rely upon the good sense and risk appetites of a few standout investors. And amidst the BlackRocks, Vanguards, and Berkshire Hathaways stands arguably the most iconoclastic of them all: SoftBank’s Masayoshi Son. In this “meticulously researched, balance, thoroughly readable” (Booklist, starred review) biography, we go behind the scenes of the world’s most monied halls of power in New York, Tokyo, Silicon Valley, Saudi Arabia, and beyond.

Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski, a pioneer in computational approaches to understanding brain function, answers all our urgent questions about this astonishing new technology.

Tehnologia evoluează într‑un ritm exponențial, spune Azeem Azhar, iar noi nu ne vom putea adapta decât dacă ne însușim un ritm progresiv mai lent. Rezultatul? Un „decalaj exponențial“ între puterea noii tehnologii și capacitatea noastră de a ține pasul cu ea. Azhar explică prin decalajul exponențial unele dintre cele mai presante dificultăți ale societății în care trăim: de la inerția afacerilor în a implementa digitalizarea până la reacția sclerozată a democrațiilor liberale în fața avântului problemelor sociale. Cum trebuie întâmpinată această tendință care ne erodează economia, politica și viața?

Die Geschichte der Videospiele beginnt in den frühen 1970er Jahren und ist ein faszinierender Weg von primitiven, experimentellen Projekten hin zu einer multibillionen Dollar schweren Industrie. Um die Ursprünge dieser Revolution zu verstehen, müssen wir die Pioniere und Technologien betrachten, die den Grundstein für alles legten, was folgte.

The Untold Story of Everything Digital: Bright Boys, Revisited celebrates the 70th anniversary (1949-2019) of the world "going digital" for the very first time—real-time digital computing’s genesis story.

La llegada de internet hizo posible que pudiéramos jugar con amigos o desconocidos que no estaban en la misma sala... o país. Aquí un vistazo a esa cultura que hoy ya es tan vigente pero que comenzó en los 90s con las LAN Parties, otro momento de historia digno de compartir...

Los que nacieron en los 70s y principios de los 80s pudieron disfrutar de una cultura de los videojuegos que consistía en ir a una farmacia a jugar 'maquinitas' a la salida de la escuela o cuando lo mandaban a comprar tortillas. Este era un mundo muy particular en él la competencia lo era todo...

Desde luego que hay gamers que no dejan un sólo título sin jugar, pero a nuestros cuarentones hay algunos que no jugaron y aquí comparten su pendientes históricos en el mundo de los videojuegos, los cuáles se vuelven una excelente lista de deseos para elegir juegos del ayer...

Serious Machines is an essential audiobook for technology enthusiasts, computer science students, and anyone interested in the hidden history behind the tools that built our modern digital world. Best-selling author of The Sentient Machine and serial entrepreneur, Amir Husain takes listeners on a fascinating journey through the development of powerful computational tools that revolutionized fields like engineering, science, and entertainment.

En Nexus, Harari contempla a la humanidad desde la amplia perspectiva de la historia para analizar cómo las redes de información han hecho y deshecho nuestro mundo. Durante los últimos 100.000 años, los sapiens hemos acumulado un enorme poder. Pero, a pesar de todos los descubrimientos, inventos y conquistas, ahora nos enfrentamos a una crisis existencial: el mundo está al borde del colapso ecológico, abunda la desinformación y nos precipitamos hacia la era de la I.A. Con todo el camino andando, ¿por qué somos una especie autodestructiva?

Embark on an enlightening journey through the annals of technological evolution with "The Digital Odyssey: Unveiling the Chronicles of Computing and Technology" by Byron-Scott Jones. This meticulously researched and engagingly written book traces humanity's relentless pursuit of innovation, from the earliest tools of prehistory to the cutting-edge technologies shaping our future.

For decades we've delighted in dreaming about a sci-fi utopia, from flying cars and bionic humans to hoverboards; with driverless cars first proposed at the 1939 World's Fair. And why not? Building a better world, be it a free-flying commute or an automated urban lifestyle is a worthy dream. Given the pace of technological change, nothing seems impossible anymore. But why are these innovations always out of reach? Delving into the history of technology, this book also looks at what lies ahead, showing how the origins of our technology may provide insight into how it realistically evolves.

As NASA prepared for the launch of Apollo 11 in July 1969, many African American leaders protested the billions of dollars used to fund "space joyrides" rather than help tackle poverty, inequality, and discrimination at home. This volume examines such tensions as well as the ways in which NASA's goal of space exploration aligned with the cause of racial equality. It provides new insights into the complex relationship between the space program and the civil rights movement in the Jim Crow South and abroad.

No longer an uncertain technology of the distant future, artificial intelligence is starting to shape every aspect of our daily lives, from how we think to who we love. In this urgent polemic, leading barrister Susie Alegre explores the ways in which artificial intelligence threatens our fundamental human rights—including the rights to life, liberty and fair trial; the right to private and family life; and the right to free expression—and how we protect those rights.

What is artificial intelligence (AI)? What can it do and how is it created? In this highly accessible guide to the subject, Richard Urwin explains how AI came about and how it has developed over the years through the construction of ever more sophisticated computer programs. Along the way, you will discover numerous intriguing examples of how scientists have progressed the development of AI, as well as finding out how research into brain function is continually influencing this dynamic field.

In this fully revised and updated edition of his internationally best-selling book, pioneering theorist and entrepreneur Matthew Ball goes beyond the hype cycle to present a definitive account of the future of the internet. The Metaverse, according to Ball’s industry-shaping definition, is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences and underpin much of the physical world.