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‘It didn’t matter that they were now three miles beyond their target site, that communications were dropping out and that they were running low on fuel. All that mattered to Neil as he searched for a safe spot to land was that boulders littered the surface below. “Thirty seconds,” called mission control. In truth, the flight controllers were now no more than spectators, just like everybody else. No more needed to be said. It was down to Armstrong

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda.

From one of our most acclaimed novelists, a David-and-Goliath biography for the digital age. One night in the late 1930s, in a bar on the Illinois–Iowa border, John Vincent Atanasoff, a professor of physics at Iowa State University, after a frustrating day performing tedious mathematical...

While digital life races ahead, the rest of our life, from law to business, struggles to keep up. Business strategists, lawyers, judges, regulators, and consumers have all been left behind, scratching their heads, frantically trying to figure out what they can and can't do. Some want to bring innovation to a standstill (or at least to slow it down) through lawsuits and regulation so they can catch their breath. Larry Downes provides an invaluable guide for these confusing times, exploring nine critical areas in which technology is dramatically rewriting the rules of business and life.

Brimming with enthralling details and personalities, Toby Lester's The Fourth Part of the World spotlights Martin Waldseemüller's 1507 world map and recounts the epic tale of the mariners and scholars who facilitated this watershed of Western history.

In this groundbreaking work, pioneering technology thinker and economist W. Brian Arthur sets forth a boldly original way of thinking about technology. The Nature of Technology is an elegant and powerful theory of technology's origins and evolution. It achieves for the progress of technology what Thomas Kuhn's The Structure of Scientific Revolutions did for scientific progress.

"Celebrates a bold era when voyaging beyond the Earth was deemed crucial to national security and pride." -The Wall Street Journal Restoring the drama, majesty, and sheer improbability of an American triumph, this is award-winning historian Craig Nelson's definitive and thrilling story of man's...

NATIONAL BESTSELLER "Succinct and readable.... If you suffer from digital anxiety ... here is a book that lays it all out for you." --Newsday In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and...

The founder of Microsoft presents his vision for the future, in which he sees the digital technologies of the coming years changing the way we buy, work, learn, and communicate...

On October 4, 1957, a time of Cold War paranoia, the Soviet Union secretly launched the Earth's first artificial moon. No bigger than a basketball, the tiny satellite was powered by a car battery. Yet, for all its simplicity, Sputnik stunned the world.

Longlisted for the Audiobook Download of the Year, 2007.
How much should you pay for a return trip to the moon? How are Winnie the Pooh and the artificial heart related? Did teenagers exist before 1950? If not, who invented them? James May's 20th Century answers all these questions and more.

An incredible true-life adventure set on the most dangerous frontier of all–outer space For a special breed of individual, the call of space is worth the risk it entails: men such as U.S. astronauts Donald Pettit and Kenneth Bowersox, and Russian flight engineer Nikolai Budarin, who in...

An incredible, true-life adventure set on the most dangerous frontier of all—outer spaceIn the nearly forty years since Neil Armstrong walked on the moon, space travel has come to be seen as a routine enterprise—at least until the shuttle Columbia disintegrated like the Challenger before it...

NEW YORK TIMES BESTSELLER An “irresistible” (The Washington Post) true story of love, murder, and the last moments of the “great hush” before wireless radio connected the world, from the renowned author of The Devil in the White City and The Demon of Unrest “Gripping . . . an...

Now a major motion picture, this is the first—and only—definitive authorized account of Neil Armstrong, the man whose “one small step” changed history. When Apollo 11 touched down on the Moon’s surface in 1969, the first man on the Moon became a legend. In First Man, author James R...

The bestselling author of E=mc2 weaves tales of romance, divine inspiration, and fraud through an account of the invisible force that permeates our universe—electricity—and introduces us to the virtuoso scientists who plumbed its secrets. For centuries, electricity was seen as little more...

The bestselling author of E=mc2 weaves tales of romance, divine inspiration, and fraud through an account of the invisible force that permeates our universe—electricity—and introduces us to the virtuoso scientists who plumbed its secrets. For centuries, electricity was seen as little more...

An illustrated history of American innovators -- some well known, some unknown, and all fascinating -- by the author of the bestselling The American Century...

In this bestselling work of investigative journalism, Pulitzer Prize winner George Anders presents a behind-the-scenes account of a struggle that rocked Wall Street and stunned the computer industry. When Carly Fiorina took command of Hewlett-Packard in 1999, she was venturing further than any...

The story of the compass is shrouded in mystery and myth, yet most will agree it begins around the time of the birth of Christ in ancient China. A mysterious lodestone whose powers affected metal was known to the Chinese emperor. When this piece of metal was suspended in water, it always pointed...