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In World War 3.0, renowned media critic Ken Auletta chronicles the fierce conflict between the world's elephantine media companies from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government.

America’s self-invented tinkerers are back at it in their metaphorical garages - fiddling with everything from solar-powered cars to space elevators. In Bunch of Amateurs, Jack Hitt visits a number of different garages and has written a fascinating book that looks at America’s current batch of amateurs and their pursuits. Beginning with Ben Franklin’s kite and leading all the way to the current TV hit American Idol, Hitt argues that the nation’s love of self-invented obsessives has always driven the country to rediscover the true heart of the American dream.

Why don’t we know the name of John Atanasoff as well as we know those of Alan Turing and John von Neumann? Because he never patented his computing machine, and because the developers of the far-better-known ENIAC almost certainly stole critical ideas from him. Jane Smiley tells the quintessentially American story of John Atanasoff with technical clarity and narrative drive, making the race to develop digital computing as gripping as a real-life techno-thriller.

In lively, mordantly witty prose, Negroponte decodes the mysteries--and debunks the hype--surrounding bandwidth, multimedia, virtual reality, and the Internet, and explains why such touted innovations as the fax and the CD-ROM are likely to go the way of the BetaMax.

The first-ever inside look at DARPA - the Defense Advanced Research Projects Agency - the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars

In 1916, Arthur Eddington, a war-weary British astronomer, opened a letter written by an obscure German professor named Einstein. The neatly printed equations on the scrap of paper outlined his world-changing theory of general relativity. Until then Einstein's masterpiece of time and space had been trapped behind the physical and ideological lines of battle, unknown. Eddington realised the importance of the letter - perhaps Einstein's esoteric theory could not only change the future of science but also restore the world of cooperative international science in a time of brutal war.

Penguin presents the unabridged, downloadable audiobook edition of How We Got to Now by Steven Johnson, read by George Newbern. From Steven Johnson, the best-selling author of Where Good Ideas Come From, comes How We Got to Now, which tracks the surprising inspirations and unexpected consequences of the most influential innovations.

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. Forget short-term symptoms like Donald Trump and Brexit, it is innovation itself that explains them and that will itself shape the 21st century for good and ill. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen, hard to summon into existence to order, yet inevitable and inexorable when it does happen.

As the 50th anniversary of the first lunar landing approaches, the award-winning historian and perennial New York Times best-selling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon.

The weather is the foundation of our daily lives. It’s a staple of small talk, the app on our smartphones, and often the first thing we check each morning. Yet behind these quotidian interactions is one of the most expansive machines human beings have ever constructed - a triumph of science, technology, and global cooperation. But what is this "weather machine" and who created it?

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

The author of Last Train to Paradise tells the story of the largest public water project ever created - William Mulholland's Los Angeles aqueduct - a story of Gilded Age ambition, hubris, greed, and one determined man whose vision shaped the future and continues to impact us today.

The riveting story of the legendary Xerox PARC, a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the '70s and '80s.

From facial recognition—capable of checking us onto flights or identifying undocumented residents—to automated decision systems that inform everything from who gets loans to who receives bail, each of us moves through a world determined by data-empowered algorithms. But these technologies didn't just appear: they are part of a history that goes back centuries, from the census enshrined in the US Constitution to the birth of eugenics in Victorian Britain to the development of Google search.

In 221 BCE, the Qin state conquered its neighbours and created the first unified Chinese empire in history. So began the imperial era, where dynasties claiming divine assent ruled for more than 2000 years. Borders shifted, and emperors struggled to exert control over every region of their territories. Elites held that they were inheritors of a rich, pre-imperial culture, while their society produced world-changing inventions such as the compass, printing, gunpowder and the gun. Imperial China itself was altered as it came into contact with others through trade, exploration and war.

Scientists and genetic engineers are becoming increasingly adept at editing the human genome. How far can—and should—they go in editing future generations? In The Promise and Peril of CRISPR, editor Neal Baer brings together a timely collection of essays by influential bioethicists, philosophers, and geneticists to explore the moral, ethical, and policy challenges posed by CRISPR technology.

The air conditioner is often hailed as one of the modern world's greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people's food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the "Apparatus for Treating Air," everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple.

Engineering is everywhere, from the Large Hadron Collider to invisibly small circuits on silicon chips. The 50 Greatest Engineers celebrates the great achievements that have been made through the ages, containing profiles of the best-known and most innovative engineers of all time.

Los que nacieron en los 70s y principios de los 80s pudieron disfrutar de una cultura de los videojuegos que consistía en ir a una farmacia a jugar 'maquinitas' a la salida de la escuela o cuando lo mandaban a comprar tortillas. Este era un mundo muy particular en él la competencia lo era todo.

Serious Machines is an essential audiobook for technology enthusiasts, computer science students, and anyone interested in the hidden history behind the tools that built our modern digital world. Best-selling author of The Sentient Machine and serial entrepreneur, Amir Husain takes listeners on a fascinating journey through the development of powerful computational tools that revolutionized fields like engineering, science, and entertainment.