検索キーワード： ソーシャルメディア

If you told Aiden Arata in 1995 that the internet would one day crown her the “meme queen of depression” and mega corporations would fly her to conferences to speak about commodifying one's emotions for views, she would have asked you what a meme was. Now, in her highly anticipated debut, she brings us raw reportage from that liminal space between online and offline worlds, illuminating how we got here and where to go next.

From “brainrot” memes and incel slang to the trend of adding “-core” to different influencer aesthetics, the internet has ushered in an unprecedented linguistic upheaval. We’re entering an entirely new era of etymology, heralded by the invisible forces driving social media algorithms. Thankfully, Algospeak is here to explain. As a professional linguist, Adam Aleksic understands the gravity of language and the way we use it: he knows the ways it has morphed and changed, how it reflects society, and how, in its everyday usage, we carry centuries of human history on our tongues.

In Parental Control: A Guide to Raising Balanced Kids in the Digital Era, Titania Jordan, a renowned internet and social media safety specialist, tackles the urgent dilemmas of modern parenting head-on. As technology increasingly engulfs the lives of our children, this book emerges as a beacon for those looking to guide, protect, and connect with them in meaningful ways.

In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.

From workers being fired by algorithms, to online forums dedicated to revenge porn and encouraging suicide, to censorship of marginalised voices and the turbulent impacts of AI, Logging Off reveals that our digital world is currently fuelling crises that only empathy, agency and humanity can resolve. This book is a call for a radical reclamation of our digital world, for a more humane future that empowers us all.

Smartphone Nation will transform the way you – and your children – understand your devices and how they affect you. In this practical, agenda-setting book, Professor Kaitlyn Regehr – one of the world’s foremost experts on digital literacy – sets out how you can keep the advantages of the internet whilst identifying often hidden dangers and stepping away when you’re over-reliant.

Imagine a life where your time is your own, where you're sharing what you love with the world and earning money doing it, where you are free! Together, we'll build your path from scratch. In just two weeks, you'll go from confused beginner to posting your first video and earning your first dollar online. This proven system helps you create impact and consistent income doing what you enjoy.

Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

Das Umfeld in den sozialen Netzwerken wird immer ekliger: Hass, Ausgrenzung, Beleidigung und extreme Positionen dominieren X, Facebook, Instagram und Co. Große Unternehmen ziehen immer häufiger hohe Werbeetats von den Plattformen ab. Engagement Rates sinken seit Jahren, da Bots einen enormen Anteil der Interaktion ausmachen. Für viele Nutzer werden soziale Medien dadurch immer unattraktiver. Sie wechseln in neu entstehende digitale Communitys, die ein geschütztes Umfeld frei von Falschinformationen und plumper Meinungsmache bieten.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Josh Brandon, author of The Compassion and Critical Thinking Workbook and founder of My Podcast Workshop, delivers Influence, a social media philosophy built on over two decades' experience as a media influencer, broadcaster, talent coach, and public speaker. With a focus on covering the basics of media responsibility, Influence is a book crafted for the social media personality just starting their journey or the already established social media personality looking to become a bigger brand.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

Social Media Growth Hacks: How to Build Your Brand and Boost Engagement Fast is your ultimate guide to mastering social media and accelerating brand growth. Learn proven strategies to increase engagement, leverage influencer marketing, optimize content for maximum reach, and harness the power of social media algorithms. Whether you're a small business owner, content creator, or entrepreneur, this book provides actionable tips and expert insights to help you grow your following and achieve success in the fast-paced world of social media.

1001 TikTok Video Ideas: From Awkward Dances to Viral Chances Want to become a TikTok sensation? Whether you’re looking for that first viral spark or your next big hit, 1001 TikTok Video Ideas is the ultimate creativity booster! Packed with diverse, entertaining, and foolproof ideas, this book helps you stand out, grow your audience, and have fun along the way. What you'll find inside: 1001 Unique TikTok Ideas: From hilarious pranks and viral dances to relatable skits and epic fails.

No estás solo: vivimos en un mundo donde las redes sociales se han vuelto indispensables para comunicar, compartir y, a veces, compararnos sin descanso. En "Conectados y Agobiados" descubrirás por qué las plataformas digitales pueden generar una adicción silenciosa y cómo esa adicción afecta tu bienestar mental, tu autoestima y tus relaciones cotidianas. Este libro te ofrece herramientas prácticas para manejar la sobreexposición, vencer la comparación social y recuperar la sensación de calma que necesitas para vivir con plenitud.

In today’s fast-paced world, entrepreneurs often grapple with constant connectivity, endless notifications, and excessive screen time. This digital overload can disrupt work-life balance, diminish creativity, and negatively impact mental health. Digital Detox for Entrepreneurs provides a roadmap to reclaiming your focus, enhancing productivity, and achieving true Entrepreneur Wellness. This essential guide empowers you to establish a healthier relationship with technology and create a sustainable balance between your digital and personal life.

Tyler’s TikTok Takeoff: From Trendy Clips to Thriving Brand Your Step-by-Step Guide to Building Success on TikTok and Beyond In today’s fast-paced digital world, TikTok has become a launchpad for creators to turn their passions into thriving brands. But how do you navigate the algorithm, grow your audience, and turn followers into fans while staying true to yourself? In this actionable guide, follow the journey of Tyler, a fitness enthusiast who starts with quick workout videos on TikTok and builds a thriving fitness empire.

In a digital landscape where consumers expect high-quality, personalized content on demand, managing and delivering assets efficiently has become a crucial part of every marketer’s strategy. The Agile Brand Guide to Digital Asset Management is a comprehensive guide to implementing and optimizing a DAM system that meets the demands of today’s multi-channel, data-driven marketing.

Have you ever wanted to podcast but you don't know how to get started? There are over 5 million registered podcasters in the world. Most never make it past a year because they don't take the time to learn about the equipment and necessary skills required for podcasting success. Many people have a great idea for a podcast, but fail without the proper guidance and instruction. Learn what equipment to buy before you buy it and how to interview anyone, anytime, and make that interview incredible for your listeners.

Sarah Wynn-Williams, a young diplomat from New Zealand, pitched for her dream job. She saw Facebook’s potential and knew it could change the world for the better. But, when she got there and rose to its top ranks, things turned out a little different. From wild schemes cooked up on private jets to risking prison abroad, Careless People exposes both the personal and political fallout when boundless power and a rotten culture take hold.