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Il Personal Branding è l'insieme di strategie necessarie a definire il proprio brand personale e a comunicarlo con efficacia. In ogni ambito, che sia il lavoro o i rapporti personali, comunicare bene il nostro brand, cioè la nostra essenza, la nostra unicità individuale e le caratteristiche chiave della nostra identità spinge chi ci incontra a decidere se conoscerci meglio, incontrarci e infine entrare in relazione con noi. Il Personal Branding quindi rappresenta uno strumento che punta a costruire una reputazione positiva riguardo alle nostre capacità e a diffonderla presso le persone che abbiamo individuato come target. In questo audiolibro cercheremo principalmente di dare consigli in merito all'utilizzo del Personal Branding, ovvero su quali contenuti privilegiare, come e quando condividerli e in che maniera mantenere intatta, nell'uso di piattaforme differenti, la coerenza del nostro brand.

Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Named “Best Book of the Year” by Fortune, The Financial Times, The Economist, Inc. Magazine, and NPR In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals...

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how ‘hyper-socialization’ has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become...

Are you aware that C Programming is one of the most popular and most commonly used programming languages today? Did you know many expert developers started with learning C in order to become knowledgeable in computer programming? Were you aware that grade schools and high schools have begun implementing C Programming in their curriculum's? If you are having doubts learning the language, do not! C is actually easy to learn. You do not need to spend years training to become a master of this language.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. 

Penguin presents the unabridged, downloadable, audiobook edition of The Organized Mind by Daniel Levitin, read by Luke Daniels. 'Thought-provoking and practical ... Good advice based on sound neuroscientific principles' Sunday Times In The Organized Mind, New York Times and Sunday Times...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

ChatGPT Content Cashflow: Turn AI-Powered Social Media Posts into a Profitable Business is your practical, step-by-step guide to building a lean, scalable online income stream using AI. This audiobook breaks down how everyday creators, side hustlers, freelancers, and entrepreneurs are leveraging AI tools to produce high-engagement content and convert attention into revenue.

Technology is everywhere. Now it finally makes sense. Most of us use AI, social media, and the internet every single day — but very few of us were ever taught how any of it actually works. Why does your feed show what it shows? Who is making money every time you scroll?

From hyper-realistic deepfakes and AI-generated voices to fabricated articles and viral misinformation, digital technology has blurred the boundary between truth and illusion. From Illusion to Insight confronts this credibility crisis head-on, offering listeners a clear, structured framework for navigating the modern landscape of digital deception. This book does not merely warn about fake content—it explains how it is built.

You're posting every day, burning hours on captions, hashtags, and editing — and your content still dies with 47 views. Meanwhile, some 22-year-old with half your knowledge is blowing up on every platform. The difference isn't talent. It's that they're using AI and you're not. Here's what nobody tells you about social media marketing in 2025: doing it manually is no longer "the hard way." It's the losing way.

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2...

Today’s fact-checkers assure us that they analyze speech without fear or favor and promise to hold powerful politicians and pundits to account when they lie to the public. It turns out that they themselves are often among the biggest liars in our larger political dialogue. Presented with claims or facts that are inconvenient for the dominant media narrative, fact-checkers slant their rulings.

Winning Social Media in 2026 is your practical roadmap to growing an audience, creating engaging content, and building real income in the modern creator economy. Whether you're starting from zero or trying to revive a stagnant account, this guide breaks down the exact strategies creators need to succeed in today's AI-driven social platforms.

TikTok has quietly evolved into one of the world's largest e-commerce platforms, where millions of buyers scroll, watch, and purchase in real time every day. Unlike traditional online stores where products sit waiting, TikTok live shopping creates instant urgency, authentic connection, and explosive conversion rates all at once. Smart sellers are going live right now and walking away with thousands of dollars in single sessions, and this book reveals exactly how they do it.

Un manifiesto contra las narcotizantes rutinas que llevamos a cabo en la red como sinónimos de vida. En las próximas décadas nos enfrentaremos a un mundo poscapitalista: una sociedad inmersa en el ininterrumpido consumo tecnológico; una tierra chamuscada, llena de plástico y pesticidas; una...

La obra del autor de Papeles de Facebook, la serie del The Wall Street Journal que destapó el mayor escándalo de esta década Un libro intrigante que nace de uno de los reportajes de investigación más impactantes de los últimos tiempos, Papeles de Facebook, y que es a la vez un ejercicio...

ChatGPT for Social Media 101: Create, Schedule, and Scale Content for TikTok, YouTube, LinkedIn, and Instagram is your practical blueprint for turning AI into your most reliable content assistant. Whether you're a business owner, creator, freelancer, or side hustler, this audiobook shows you how to consistently produce high-quality content—without burning out. You’ll learn how to use ChatGPT to generate scroll-stopping hooks, engaging captions, short-form video scripts, long-form content outlines, and platform-specific messaging tailored for TikTok, YouTube, LinkedIn, and Instagram.

Spanning over eight detailed chapters, the book covers every aspect of starting and growing a YouTube channel. From understanding YouTube's evolving landscape to dealing with common challenges, it offers a thorough grounding in the world of online content creation.

Contrary to popular belief, the YouTube platform is not dead. In this audiobook, author Austen Porter shares insider tips and expertise and guides you through everything you need to start a successful YouTube channel from scratch. From all topics from making your first video to dealing with burnout and creative ruts, Austen Porter provides a new perspective and advice to grow on social media.