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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

What is new about how teenagers communicate through services such as Facebook, Twitter, and Instagram? Do social media affect the quality of teens' lives? In this eye-opening book, youth culture and technology expert Danah Boyd uncovers some of the major myths regarding teens' use of social media. She explores tropes about identity, privacy, safety, danger, and bullying. Ultimately, Boyd argues that society fails young people when paternalism and protectionism hinder teenagers' ability to become informed, thoughtful, and engaged citizens through their online interactions.

In the very near future, smart “technologies and big data” will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such “solutionism” affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency?

We are living in a world in which cows send texts to farmers when they're in heat, where the most valuable real estate in New York City houses computers, not people, and some of humanity's greatest works are created by crowds, not individuals. We are in the midst of a networking revolution - set to transform the way we access the world's information and the way we connect with one another. Studying biological systems is perhaps the best way to understand such networks, and nature has a lesson for us if we care to listen: Bigger is rarely better in the long run.

Large corporations, big governments, and other centralized organizations have long determined and dominated the way we work, access healthcare, get an education, feed ourselves, and generally go about our lives.

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting...

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it?

I fix websites. People call me when their website is failing. This book is about using the power of story to reinvent your website. The principles in this book can make all the difference between success and failure for your business.

Are you frustrated with Yelp.com? Wondering why Yelp is filtering your good reviews? For many small business owners, that's like asking if the sky is blue or if taxes stink! But it doesn't have to be that way. By the time you finish reading Frustrated with Yelp!? you will have learned all the tricks to employ and all the pitfalls to avoid while establishing your business's positive, relevant presence on Yelp.com.

In 2011, amid the popular uprising against Egyptian president Hosni Mubarak, the government sought in vain to shut down the Internet-based social networks of its people. WikiLeaks editor-in-chief Julian Assange has been branded "public enemy number one" by some in the United States for posting material on the World Wide Web that concerns airstrikes in Iraq, US diplomatic communications, and other sensitive matters.

Eliminate hours of research involved in creating a successful, money-making blog. Blogging can be a lot of fun, but much better if you can generate some income from it. This guide will help your blog succeed. It delivers all the instructions you'll need to pursue and achieve your online goals. Topics include: understanding the different blogging platforms; creating compelling blog content; the different elements that drive traffic to your blog; understanding the different forms of social media and much more!

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

For more than a decade, author Jeremy Goldman has helped companies inject "social" into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty.

From comedian and writer (Parks and Recreation, Eastbound & Down) Harris Wittels comes a hysterical breakdown of boasts, brags, and self-adulation disguised as humble comments and complaints-based on his popular @humblebrag Twitter feed. Something immediately annoyed Harris Wittels about Twitter...

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes it easy to tap into the power of today's hottest social media sites.

"How I stumbled upon what my child was really doing in social media. Like most 'undercover kids' he had a "made up name" and account. I cover exactly how I busted him."

“Andrew Blum plunges into the unseen but real ether of the Internet in a journey both compelling and profound….You will never open an email in quite the same way again.” —Tom Vanderbilt, New York Times bestselling author of Traffic In Tubes, Andrew Blum, a correspondent at Wired magazine...

In Digital Vertigo, Andrew Keen illuminates today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution, and critiques of "social" companies like Facebook, Twitter, and LinkedIn, Keen argues that this social media transformation is weakening, disorienting, and dividing us rather than establishing the dawn of a new egalitarian and communal age.