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Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works. 

Online dating has moved from the fringe to the forefront, but many people still have no clue how to find their match in cyberspace. This powerful audio program presents a proven, easy, and fun method for finding love online, while steering clear of Internet dating hazards. Full of practical tips and techniques, this audio course will save you time and frustration by teaching a fool-proof strategy for succeeding at Internet dating.

Who polices speech online? Who is in charge? "There is an epidemic sweeping the world," the Nigerian Minister of Information, Lai Mohammed, said. "It is the epidemic of fake news. Mixed with hate speech, it is a disaster waiting to happen." Some argue that the disaster has already happened. But...

Brought to you by Penguin. Starting a business isn't easy. In fact, it can be scary, exhausting and demoralising. When it finally takes off, even though you're fulfilling a lifelong dream, it can be a struggle to keep up with the rest of your life. How can you cope with the inevitable stresses...

Brought to you by Penguin. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day...

*Now a major movie starring Seth Rogen, Paul Dano, Pete Davidson, Shailene Woodley, Sebastian Stan and Nick Offerman* The GameStop Short Squeeze and the Ragtag Group of Amateur Traders that Brought Wall Street to its Knees. Bestselling author Ben Mezrich offers a gripping, beat-by-beat account...

The rules of fashion have changed. The new digital era is all about being seen, liked and inspired. So how do we define ourselves through style? And why has the evolution of the Internet changed the way we buy and wear clothing? Superblogger Victoria Magrath reveals the pivotal moments that have...

La marca si forma, nella mente dei consumatori, per antropomorfizzazione, e si comporta come un vero e proprio organismo: nasce, cresce, matura, invecchia, rischia di morire, muore sul serio, e talvolta riesce a rinascere dalle proprie ceneri. Possiede pregi, difetti e caratteristiche umane: le passioni, le ipocrisie, gli entusiasmi e i momenti di slancio. Seduce o lascia indifferenti, avvicina, cattura o allontana. È un’entità alla quale rivolgersi, dotata di valori, di personalità, di fascino e di mistero.

Le persone consumano contenuti mediatici da anni. Vengono attratte nello stesso modo, da diverso tempo. L'uomo parla in forma moderna, ma si esprime da sempre con azioni primordiali. Per questo motivo, tutta la formazione per i social media è incompleta, perché non conosce i segreti del comportamento e delle persone, all'interno dei social. In questo nuovo testo Adattiva, troverai la soluzione definitiva per utilizzare qualsiasi social media. Scoprirai i segreti e le sfumature che accompagnano l'individuo, nel compiere determinate scelte, azioni o acquisti.

A partir de nueve casos reales ocurridos en la Argentina, Sebastián Davidovsky, periodista especializado en tecnología, explica delitos como grooming, hackeo, phishing y ransomware. Cada caso sirve para conocer cómo operan los criminales, cómo funcionan las estafas y cómo estar prevenidos para evitarlas.

Do you ever feel that visiting social media is an increasingly negative experience? Social media taps into some of our most profound human weaknesses and makes it almost impossible to live without the temptation of comparing yourself to others, seeking their approval, or arguing with each other. Screen with Envy: How Social Media Culture Is Weakening Our Sense of Belonging and Making Us Lonelier discusses the antisocial ways we're behaving towards each other online and why we need to do better at rediscovering close connections offline instead.

Have you ever found yourself mindlessly scrolling your timeline? Have you ever wondered why we spend so much time glued to our phones and the many social media apps that take up our time? Have you ever wondered about the dangers of social media and the importance of understanding what’s coming across our screens? Mirage focuses on positively impacting your mental health, while analyzing the culture of social media, the daily experiences we have on social media, and breaking down how those experiences impact the way we think, feel, and behave.

In the past decade, social media has taken the world by storm even faster than almost any other technological advancement out there. You likely find it rare to encounter someone who does not have at least one social media account. Everybody and their mother, grandmother, and so on has one. When you think about it, the concept seems very positive, but there is an underlying message that is forgotten. Social media is actually a business in many ways - even if you have nothing to sell.

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites?The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our...

Social Media Marketing. 2026 updated Edition. Learn social media marketing in plain English, step by step. Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. 2026 Updated Edition – Fully updated content, including a new chapter on “Marketing Basics,” continued analysis of TikTok, and revisions covering LinkedIn, Facebook, and other major platforms. Read the Reviews – Compare the real reviews of this book to those of other social media marketing books.

No One Planned This: How Platforms Rewired Entertainment traces the shift from studios and networks to feeds and ranking systems. From Netflix's streaming pivot to YouTube's industrialized creator model, from infinite scroll to algorithmic dominance, it reveals how infrastructure—not talent—began deciding what gets seen, what gets paid, and what endures.

Instagram Success by Mira Ashby is a comprehensive guide on leveraging Instagram to turn a hobby into a profitable side hustle. This book is ideal for artists, entrepreneurs, and anyone looking to generate additional income through social media. It addresses common challenges such as growing followers organically, monetizing effectively, and developing a clear content strategy.

A Society of Sociopaths explores how online dating, social media, and attention-driven platforms have quietly reshaped empathy, commitment, and emotional accountability. Blending psychology, sociology, neuroscience, and lived experience, this book examines ghosting, choice overload, emotional labour, sexual disconnection, and the slow erosion of trust in a culture built on endless options.

A fearless and urgent exposé of technofascism – and a road map to resistance. When Silicon Valley ‘moves fast and breaks things’, the world interprets the chaos as a necessary cost of innovation. Gil Durán reveals something far more sinister afoot: a decades-long campaign to replace...

Die Zahl verfügbarer Inhalte in Medien, Entertainment und Social Media wächst in einem nie dagewesenen Tempo. Und es wird alles noch viel mehr. Bis 2026 werden schätzungsweise über 90% der Inhalte synthetischen Ursprungs und mithilfe Künstlicher Intelligenz hergestellt sein. Dies bringt nicht nur Herausforderungen in Bezug auf die Menge der Inhalte mit sich, sondern auch ernsthafte Fragen zur Echtheit und Authentizität.