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Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral source marketing is your untapped advantage.

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

In a world where the practice of medicine is constantly evolving, Physician Reborn offers a lifeline to healthcare professionals seeking clarity, resilience, and fulfillment in their careers. Through a compelling narrative and practical insights, this book serves as a guiding light through the complexities of modern healthcare.

Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

Seeds of Hope is an eye-opening memoir of self-discovery and entrepreneurship against a backdrop of the war on drugs, and a story of the transformative power of medical cannabis and its potential to revolutionize the healthcare industry. Written by Dr. Oludare Odumosu, MPH, PhD, the youngest and first black CEO of a publicly traded global medical cannabis biopharmaceutical company, this book takes listeners through his personal journey from “just say no” to becoming one of the leading voices in the global cannabinoid space today.

Part biography and part clear-eyed examination of a healthcare system in crisis, Hospital, Heal Thyself tells the story of enigmatic healthcare visionary Eugene Litvak, whose research and strategies have already been implemented at many top twelve-ranked hospitals to save hundreds of millions of dollars and countless thousands of patient lives. While US healthcare costs continue to skyrocket, Litvak's program described in this book offers tested, effective methods to trim those costs while simultaneously improving patient outcomes.

Psychiatrist Dr Mark Cross has spent most of his adult life working in the mental health system. He also suffers from anxiety, as do three out of four Australians at some point in their lives, so he knows first-hand the challenges, successes and failures facing consumers, patients and professionals. What he has discovered is that while Australia’s physical health system is world-renowned, its mental health system falls miserably short.

This is a historical, nonfiction, true story and addresses necessary changes that must be implemented, maintained, and enforced in worldwide healthcare provider professional training programs and hospitals. The book exposes abuses and enslavement policies and attitudes in health care training programs and hospital administrations worldwide and offers simple and genius remedies to eradicate these deleterious policies and slave owner attitudes of hospital administrators.

Discover the complex intersection of medicine, law, and public health in a global context with this indispensable work. Ideal for healthcare professionals, jurists, regulators, and academics seeking a deep and up-to-date understanding of the legal and ethical challenges in medical practice. This book offers a comprehensive analysis of civil, criminal, and ethical responsibility in medicine, exploring how different jurisdictions worldwide address these challenges.

Medicare is one of the biggest decisions you'll make as you move towards retirement. There's no question, though, that it can be really, REALLY confusing. That's where author Matt Feret comes in. His goal is to provide Medicare Advantage PPO, HMO, Medicare Supplement plans, Medicare Part D, Medicare Part A and Medicare Part B insurance advice, and an industry insider's expert perspective that will save you time and money.

For African Americans in the southern United States, the social determinants of health are influenced by a unique history that encompasses hundreds of years of slavery, injustices during the Jim Crow era, the Great Migration, the civil rights era, and contemporary experiences like the Black Lives Matter movement. Black activists, physicians, and communities continue to battle inequities and structural problems that include poverty, inadequate access to health care, incarceration, a lack of transportation, and food insecurity.

This comprehensive study guide includes everything you need to ace the National Registry of Emergency Medical Technicians Test. Our NREMT Study Guide works to eliminate test anxiety because our guide contains everything you will need to help you not only to pass the exam but ace it.

Richard A. Stone MD is the former Deputy Surgeon General of the United States Army. He returned to government service to lead the Veterans Health Administration at the Department of Veterans Affairs in 2018. Brought on as a proven changemaker and experienced leader in an inflection point for the agency. He had no idea his tenure would be defined by the public health challenge of our lifetime.

Food and Drug Administration approval for COVID-19 vaccines and the controversial Alzheimer's drug Aduhelm made headlines, but few of us know much about how the agency does its work. Why is the FDA the ultimate United States authority on a drug's safety and efficacy? In Drugs and the FDA, Mikkael Sekeres—a leading oncologist and former chair of the FDA's cancer drug advisory committee—tells the story of how the FDA became the most trusted regulatory agency in the world.

In the wake of the COVID-19 pandemic, we are all too aware of the urgent health inequalities that plague our world. But these inequalities have always been urgent: modern medicine has a colonial and racist history. Here, in an essential and searingly truthful account, Annabel Sowemimo unravels the colonial roots of modern medicine. Tackling systemic racism, hidden histories and healthcare myths, Sowemimo recounts her own experiences as a doctor, patient and activist.

Offering examples of how to make medicine better for the healers and those they serve, If I Betray These Words profiles clinicians across the country who are tough, resourceful, and resilient, but feel trapped between the patient-first values of their Hippocratic oath and the business imperatives of a broken healthcare system. If I Betray These Words confronts the threat and broken promises of moral injury—what it is; where it comes from; how it manifests; and who’s fighting back against it. We need better healthcare—for patients and for the workforce. It’s time to act.

In Modernizing Medicare, editors Robert Emmet Moffit and Marie Fishpaw bring together a rare combination of leading scholars and policy practitioners to outline a vision for Medicare reform and provide solutions for the millions of seniors whose health care depends on it. Contributors include a former Medicare trustee, a former Medicare administrator, and a former director of the Congressional Budget Office.

How can America's healthcare system be transformed to provide consistently higher-quality and lower-cost care? Nothing else in healthcare matters more. Prescription for the Future identifies some standout medical organizations that have achieved higher-quality, more patient-focused, and lower-cost care, and from their examples distills 12 transformational practices that could transform the entire healthcare sector.

Eugene A. Woods, CEO of Advocate Health, one of the largest non-profit health systems in the nation, provides a riveting behind-the-scenes look at healthcare in the United States. By sharing his insights from three decades in healthcare administration, as well as his personal journey, listeners gain a deeper understanding of the challenges facing healthcare systems and the impact on all of us. Woods sheds light on the inequities our communities face and presents actionable prescriptions to create a more equitable, just and accessible healthcare system.

This timely book offers a balanced and thoughtful review of the current mental health emergency and its impact upon and among medical professionals, supported by the best available evidence and illustrated through real-life cases. Recognizing the increasing stressors in the role including the impact of the environment in which doctors work, the book examines some of the key emotional drivers for this unhappiness among doctors at work—shame, stigma, suffering, and sacrifice—and offers practical steps to emotional and physical recovery.