検索キーワード： 経済学

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Western political discourse on cybersecurity is dominated by news of Chinese military development of cyberwarfare capabilities and cyber exploitation against foreign governments, corporations, and non-governmental organizations. Western accounts, however, tell only one side of the story. Chinese leaders are also concerned with cyber insecurity, and Chinese authors frequently note that China is also a victim of foreign cyber attacks—predominantly from the United States. China and Cybersecurity is a comprehensive analysis of China's cyberspace threats and policies.

Ogni comunità ha bisogno di giustificare le proprie disuguaglianze: l'uomo deve trovare le ragioni di queste disparità per non rischiare di vedere crollare l'intero edificio politico e sociale. In questa chiave, anche molte ideologie del passato non appaiono più così irragionevoli, se paragonate al nostro presente. Conoscere la molteplicità delle traiettorie e delle biforcazioni della storia può infatti aiutarci a interrogare le fondamenta delle nostre istituzioni e a intuire le loro trasformazioni.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

NATIONAL BESTSELLER Winner of the 2021 National Business Book Award Shortlisted for the 2021 Donner Prize A bold and urgent argument by the Prime Minister of Canada and former bank governor on the radical, foundational change that is required if we are to build an economy and society...

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead. 

Signals is the story of the world economy, told in the language of everyday objects, places and events - from magazine covers and supermarkets to public protests. Pippa Malmgren argues that by being alert to the many signals around us, we can be empowered to deal with the varied troubles and treasures the world economy inevitably brings. Economics is not just maths and data. Perfume and makeup are part of the world economy, too.

From the award-winning and Sunday Times bestselling author of Material World, a story that will take you from ancient civilizations, empire and globalisation through to the most influential geopolitical issue of our times. The story of trade is the story of humanity. From the copper in...

This powerful, unsettling book gives us a rare glimpse behind the closed doors of global financial institutions by the winner of the 2001 Nobel Prize in Economics. When it was first published, this national best-seller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank.

An irreverent and invaluable guide to our new era of economic competition, written by Financial Times columnist and podcaster Soumaya Keynes and Chad P. Bown of the Peterson Institute for International Economics. We used to take trade for granted. Trillions of dollars of goods and services...

Wall Street legend and bestselling author Jim Rogers offers investing insights and economic, political, and social analysis, drawing on lessons and observations from his lifetime in the markets. Jim Rogers, whose entertaining accounts of his travels around the world--studying the markets from...

**Named one of the best books of 2015 by The Economist** Private Markets, Fashion Trends, Prison Camps, Dissenters and Defectors. North Korea is one of the most troubled societies on earth. The country's 24 million people live under a violent dictatorship led by a single family, which...

Long overshadowed by Japan and China, South Korea is a small country that happens to be one of the great national success stories of the postwar period. From a failed state with no democratic tradition, ruined and partitioned by war, and sapped by a half-century of colonial rule, South Korea transformed itself in just 50 years into an economic powerhouse and a democracy that serves as a model for other countries. With no natural resources and a tradition of authoritarian rule, Korea managed to accomplish a second Asian miracle.

Shaped by his 25 years traveling the world and enlivened by encounters with tycoons, presidents, and villagers from Rio to Beijing, Ruchir Sharma's The Rise and Fall of Nations rethinks the "dismal science" of economics as a practical art. Narrowing the thousands of factors that can shape a country's fortunes to 10 clear rules, Sharma explains how to spot political, economic, and social changes in real time. He shows how to read political headlines, black markets, the price of onions, and billionaire rankings as signals of booms, busts, and protests.

“The question that arises from the book is whether Cole has done enough to warrant a major congressional investigation into his allegations. The answer is an emphatic yes.” – Fintan O’Toole, The New York Times Book Review A groundbreaking exposé of the secret conspiracy between Jared...

Hundreds of books have been written about the financial crisis that engulfed the world after Lehman Brothers went bankrupt. But what if the bigger financial crisis is ahead of us, not behind us?As John Mauldin and Jonathan Tepper deftly illustrate in this controversial audio book, the crisis was more than a half-century in the making. The Great Financial Crisis, however, was merely Act I.

A stunning investigation and indictment of a segment of the United States' foreign lobbying industry, and the threat to end democracy. For years, one group of Americans has worked as foot-soldiers for the most authoritarian regimes around the planet. In the process, they've not only entrenched...

Brought to you by Penguin. Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year...

Deep beneath our feet, vast and sprawling, lies one of the most sophisticated empires the world has ever known. At first glance, it might not look like much - it is made up of fibre optic cables and obscure payment systems. But according to prominent political scientists Henry Farrell and Abraham Newman, this network is the key source of American power on the global stage, more significant than its military might. Underground Empire weaves together tales of economic conflict, shadowy surveillance technologies and covert infrastructure projects to present an explosive new vision of geopolitics.

High Noon has established itself within the United States hard seltzer market as a low calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain and build a market there! We will analyze the economic factors, marketing in UK, and SWOT model. Let's take a closer look and break down the details of our expansion!