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If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

From the inquisitive layperson to the professional economist or policymaker, The Inequality Paradox is essential listening for understanding the global economy in its present state. McWilliams is a fresh, authoritative voice entering the global discussion, making this book indispensable in preparing for the imminent economic challenges of our changing world.

Frederick Kaufman tackles the complex history of money, beginning with the earliest myths and wrapping up with Wall Street’s byzantine present-day doings. Along the way, he exposes a set of allegorical plots, stock characters, and stereotypical metaphors that have long been linked with money and commercial culture, from Melanesian trading rituals to the dogma of Medieval churchmen faced with global commerce, the rationales of Mercantilism and colonial expansion, and the U.S. dollar’s 1971 unpinning from gold.

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.

In 2004, Argentina’s President, Nestor Kirchner, appointed Martín Redrado to lead their country’s Central Bank. It was the logical choice, considering that Harvard-educated and Wall Street-seasoned Redrado brought to the table an extensive knowledge of world economics. Redrado’s primary assignment as president was to provide monetary and financial stability to a country wrecked with cyclical breakups. In early 2010, Cristina Kirchner ordered the Central Bank to fund public spending and pay national debts. Martín Redrado refused.