検索キーワード： 理論

7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

Hayek gives the main arguments for the free-market case and presents his manifesto on the "errors of socialism." Hayek argues that socialism has, from its origins, been mistaken on factual, and even on logical, grounds and that its repeated failures in the many different practical applications of socialist ideas that this century has witnessed were the direct outcome of these errors. He labels as the "fatal conceit" the idea that "man is able to shape the world around him according to his wishes."

"The National System of Political Economy" by Friedrich List, first published in 1841, is a seminal work that advocates for economic nationalism and the strategic use of protectionist policies to foster a country's economic development. List argues against the prevailing doctrine of free trade and presents a comprehensive framework for promoting domestic industry and infrastructure. His ideas have had a lasting impact on the development of industrial policy and international trade theory. The book remains a significant contribution to the understanding of economic development.

Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow? With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow. Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

Following Marx’s death in 1883, Engels was able to step into the breach and, drawing on Marx’s extensive notes and writings, complete volume 2 of Capital, leading to its publication in 1885. Here, Marx turns his attention to the money owner, the money lender, the wholesale merchant, the trader and the entrepreneur or 'functioning capitalist.'  

This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.

Un alegato provocador contra el mito de los grandes Estados Durante décadas se ha dado por sentado que los Estados grandes son más eficientes, más seguros y más prósperos. El profesor Miguel Anxo Bastos cuestiona ese consenso y propone una tesis provocadora: muchas de las disfunciones...

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

Racism and discrimination have choked economic opportunity for African Americans at nearly every turn. At several historic moments, the trajectory of racial inequality could have been altered dramatically. Perhaps no moment was more opportune than the early days of Reconstruction, when the US government temporarily implemented a major redistribution of land from former slaveholders to the newly emancipated enslaved. 

Brought to you by Penguin. Two prize-winning economists show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than...

An accessible introduction to the most consequential science of modern life. University of Chicago economist Gary Becker won the Nobel Prize largely for his advancement of human capital theory—the idea that investing in a person’s knowledge and skills has a wide range of economic effects...

Human Action is more than a book about economics broadly construed. It is a guide to civilized social life which elucidates the laws of reality that apply if human persons are to engage in peaceful and prosperous social cooperation under the division of labor. For Mises, economics is a body of substantive truths about the institutional foundations of human society. Thus, what is at stake in formulating a well-founded and coherent structure of economic theory is not an incremental change in GDP or “social welfare” but the fate of humanity.

Les grandes relations économiques sont aussi passionnantes qu'impressionnantes et restent pourtant accessibles à tous – et de plus, en tant que citoyen moyen, vous pouvez tirer d'énormes bénéfices de cette compréhension dans la vie quotidienne. Qu'il s'agisse de la structure du système économique et financier allemand, des théories fondamentales ou de sujets très actuels de l'économie mondiale, cette introduction systématique vous permet de vous orienter facilement dans la jungle économique.

Un relato único para entender el capitalismo como nunca te lo han contado No es fácil describir el capitalismo. Podría decirse, simplemente, que es un sistema en el cual se invierte dinero para conseguir un beneficio. Pero quienes han intentado definirlo —de Karl Marx a Adam Smith, de los...

Uno de los más clásicos e influyentes alegatos a favor del libre mercado La libertad económica es un requisito esencial para la libertad política. Esta es la tesis central de Libertad para elegir, escrito a cuatro manos por Milton y Rose Friedman. Al permitir a los individuos cooperar...

El capitalismo es un ideal moral En esta colección de ensayos, Ayn Rand y sus colegas definen una nueva visión del significado del capitalismo, su historia y sus bases filosóficas, y se proponen demoler muchos de los mitos que lo rodean. ¿Nos conduce irremediablemente el capitalismo a...

Un alegato a favor del libre mercado y del capitalismo laissez faire, por uno de los mayores teóricos del liberalismo de la historia En una época de nuevas tentaciones iliberales, cobran aún más relevancia aquellas voces que alertaron prontamente de los peligros que entraña la coacción...

Money is everywhere in our daily lives. It lurks in the swipe of a card at the grocery store, in looming student-loan debts, in the prices of things we want, and in our subconscious navigation of the modern world. Money is an invisible convenience that saves us, as a society, the hassle of bartering for goods and services—a reflection, in our pockets and on our phones, of the hard facts of scarcity and desire. Or is it something more?

This book argues that many financial failures are not technical, but conceptual. Markets are not mechanical systems governed solely by numbers. They are human systems—shaped by consciousness, confidence, narrative, trust, and time. Wealth, in this view, is not accumulation. It is the ability to direct resources.