検索キーワード： 理論

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers...

In How Adam Smith Can Change Your Life, Roberts examines Smith’s forgotten masterpiece, and finds a treasure trove of timeless, practical wisdom. Smith’s insights into human nature are just as relevant today as they were 300 years ago. What does it take to be truly happy? Should we pursue fame and fortune or the respect of our friends and family? How can we make the world a better place?

In Second Class, working-class Americans of all races, political orientations, and occupations share their stories—cleaning ladies, health care aides, cops, truck drivers, fast food workers, electricians, and more. In their own words, these working-class Americans explain the struggles and triumphs of their increasingly precarious lives—as well as what policies they think would improve them.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

'내가 어렸을 땐 왜 이런 경제 수업이 없었을까?" 금융 문맹에서 탈출하기 위한 경제 사용설명서 이 세상에 경제생활을 하지 않는 사람은 단 한 명도 없다. 한 달에 생활비를 얼마나 쓰고 얼마를 저축해야 하는지, 다양한...

An ideal entry point into health economics for everyone from aspiring economists to healthcare professionals. The economics of healthcare are messy. For most consumers, there’s little control over costs or services. Sometimes doctors are paid a lot; other times they aren’t paid at all...

This audiobook is narrated by an AI Voice. Murray N. Rothbard (1926–1995) was one of the most influential defenders of liberty and one of the defining social theorists of the twentieth century. Published to commemorate Rothbard’s 100th birthday, Rothbard at 100: A Tribute and Assessment...

Inventing the Future is a bold new manifesto for life after capitalism. Against the confused understanding of our high-tech world by both the right and the left, this book claims that the emancipatory and future-oriented possibilities of our society can be reclaimed. Instead of running from a complex future, Nick Srnicek and Alex Williams demand a postcapitalist economy capable of advancing standards, liberating humanity from work and developing technologies that expand our freedoms.

We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. The Startup Community Way explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments.

Penguin presents the audiobook edition of The Shock Doctrine by Naomi Klein, read by Katherine Fenton. Around the world in Britain, the United States, Asia and the Middle East, there are people with power who are cashing in on chaos; exploiting bloodshed and catastrophe to brutally remake our...

Revolution & Counter Revolution is an account of what happened in Prussia, Austria, and other German states during 1848, describing the impact on both middle-class and working-class aspirations and on the idea of German unification. Events in Austria and Prussia are discussed, along with the role of the Poles and Czechs and Panslavism, which Engels was against.

Say's Law—the idea that "supply creates its own demand"—has been a basic concept in economics for almost two centuries. Thomas Sowell traces its evolution as it emerged from successive controversies, particularly two of the most bitter and long lasting in the history of the discipline, the "general glut controversy" that reached a peak in the 1820s, and the Keynesian Revolution of the 1930s.

Branko Milanovic is best known as one of the world's leading experts on global inequality. But he is also an unusually wide-ranging and penetrating commentator on subjects across economics and beyond, in politics, history, and culture. This book brings together his most searching, provocative, and entertaining articles of recent years, providing an abundance of vital insights into the evolution and dynamics of the world under capitalism.

Gradually, Then Suddenly is a framework for understanding bitcoin as money. The mistake most people make is never endeavoring to begin the journey, thinking that bitcoin is too difficult to understand to even try in the first place. Bitcoin ultimately solves the problems of printing money, and...

The book On the Principles of Political Economy and Taxation (1817) secured Ricardo's position among the prominent classical economists. Ricardo wanted to thoroughly examine rent, wages, and profit. He argues that land rent grows as population increases and presents the theory of comparative advantage, the theory that free trade between two or more countries can be mutually beneficial.

A Letter Concerning Toleration by John Locke was originally published in Latin in 1689. It was Locke's response to the problem of religion and government; he proposed religious toleration as the answer. For Locke, the only way a Church gains genuine converts is through persuasion, not violence.

 The Wealth and Poverty of Nations is David S. Landes' acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance.  

Named one of Financial Times’s Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way" Nobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in The...

From Wall Street to Main Street, John Brooks, longtime contributor to the New Yorker, brings to life in vivid fashion twelve classic and timeless tales of corporate and financial life in America. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible...

Brought to you by Penguin. Economics is broken. It has failed to predict, let alone prevent, financial crises that have shaken the foundations of our societies. Its outdated theories have permitted a world in which extreme poverty persists while the wealth of the super-rich grows year on year...