検索キーワード： ビジネスライティング

「これは売れる！」と確信が持てるコンテンツを作りたい方へ。
読者の脳に負担をかけない文章設計から推敲、デザインまで、プロが実践する手法を余すことなく解説していきます。

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「自分にしかできないことをやりたい」

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

副業解禁による大副業時代の到来！副業しないと格差は広がる一方に！会社を辞めずに安定して稼ぐ副業のゴールデンルール！老後に2,000万円が必要と言われている時代。

Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.

If you listen to nothing else on communication, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you speak more authentically, express your ideas with clarity and impact, and win over your audience. This book will inspire you to ask better questions to get more out of every discussion; listen for emotions and cues, not just facts; use visuals persuasively and effectively; sharpen your business writing to ensure your message sticks; and manage negative emotions during stressful conversations.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser "On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose." –New York Times On Writing Well, which...

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the...

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

Today, most business writing is email writing. We handle even our most important customer transactions, internal operations, and supplier partnerships solely by email. Yet many of us still struggle to write emails that get results. And we often are so overwhelmed by the sheer volume of emails that we feel as though we’re in email jail! How we handle email has a large impact on the trajectory of our career. Emails can build or destroy credibility, clarify or confuse situations for our coworkers and customers, and reduce or increase security risks and legal liabilities.

Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. 

In Writing Rediscovered, author and writing scholar Elizabeth Wardle invites you to transform your approach to writing through nine powerful "threshold concepts." These foundational ideas will reshape how you think, feel, and act as a writer.

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

Newly minted research economists are equipped with a PhD’s worth of technical and scientific expertise but often lack some of the practical tools necessary for “doing economics.” With this book, economics professor Marc Bellemare breaks down the components of doing research economics and examines each in turn.

Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader’s shoes - listen, and you will be better received. This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.

The Law of Success in 16 Lessons was initially published in 1928 as a multi-volume correspondence course. According to Hill, the work was commissioned at the request of Andrew Carnegie, at the conclusion of a multi-day interview with Hill. It was allegedly based upon interviews with over 100 American millionaires, including self-made industrial giants such as: Henry Ford, J. P. Morgan, John D. Rockefeller, Alexander Graham Bell and Thomas Edison, over 500 of the most successful people of the planet across nearly 20 years.

You don’t need “a book.” You need a client-attracting asset that makes prospects see you as the obvious expert… trust you faster… and reach out already convinced you’re the right choice. The Book Writing Blueprint is a step-by-step system for business owners and entrepreneurs like you who want to write the right book—the one that positions you as a topic authority and magnetically attracts more new clients—without getting stuck, overwhelmed, or spinning your wheels for months (or years). If you’re ready to stop “thinking about writing a book”…

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less . It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think and make you more productive, promotable, and happy.

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Outsource Your Book shares the secrets of a USA Today and Wall Street Journal best-selling author on how to hire experts to write, publish, and launch your best seller. Warning: listening to this book and following the advice within can result in having your name on a best-selling book and on top of the charts. Discover the 17 steps known only to best-selling authors of going from a book idea to a six-figure funnel.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

How to Write, Publish, and Promote Your Website, Blogs, and Books introduces a company that can help you with all types of writing and publishing - from books and scripts to blogs and website copy.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people's names).

The 5 Minute Kickstart is a practical, no-fluff guide designed for people who want results now. Instead of overwhelming plans or unrealistic routines, this book shows you how to break through procrastination using a simple five-minute rule that gets your brain moving and your momentum flowing.

THINKING like a copywriter: 110 lessons on mindset. These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.