検索キーワード： ビジネスライティング

Taking listeners on a personal journey through his early life and school years, through to his relationship with literature, education poetry and writing, this book is filled with tips, anecdotes and publishing advice for anyone interested in getting their work seen. From Anthony's first slam win to the evolving British poetry scene, this book will provoke listeners into thinking about their writing more carefully - be it a poem, short story or novel - and help them finally get their book out into the world.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Content writing for businesses and websites is one of the simplest ways to make money working at home. It's something you can do part-time or full-time from any location. This guide covers all of the basics for getting started such as what to write about, where to find jobs, how to negotiate rates, and how to overcome writer's block.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers and make them take action to buy your product or service, or else, you will simply not make sales. The good news is that anyone can learn how to become a masterful copywriter - you just need to understand the psychology behind creating writing that sells.

The United States is supposed to offer economic opportunity to everyone. So why are so many people left out in the cold? Globalization and technological change have ravaged the workforce. Hostile immigration policies actually keep Americans from getting jobs. Our education system is deeply unequal, denying opportunity to millions right from the start. Still, we can't seem to break from the status quo. In Common Sense, Joel Greenblatt offers an investor's perspective on building an economy that truly works for everyone. 

Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader’s shoes - listen, and you will be better received. This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

Thinking about making money writing online? Not sure how to get paid writing jobs online? Then, discover 10 proven ideas for making money easily as a freelance writer. Being a freelance writer shouldn’t mean feast or famine. In fact, you can make a living writing, pay your bills, and have money left over to spend on whatever you like. But, far too many freelancers are struggling to make ends meet and are living paycheck to paycheck. Not anymore!

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco.

The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers. You must motivate them to take action to buy your product or service, or else, you will simply not make sales.

Here is a list of my Quora answers that I have spent two years writing. I have gotten a lot of follows and upvotes as a result and I wanted to share it with the public to help educate people on business, personal development, and marketing.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Creative writing is any writing that goes beyond the boundaries of ordinary formal, journalistic, scholarly, or technological types of literature, usually characterized by the emphasis on narrative art, character development, and the use of literary conventions, or the different traditions of prose and poetry. Due to the lack of definition, writing such as feature stories can be considered as creative writing, even though they fall under journalism, because the content of the features focuses specifically on narrative and character development.

Want to create killer content for your startup? Then this is the audiobook for you. For startup founders who want to get the most from content marketing, this is a one-stop shop for polishing your writing skills, learning about digital marketing, and creating the killer content you need to kick-start your business. Each section gives you simple, easy-to-follow tips, with advice on writing: website content, blog posts, email campaigns, social media content, and content plans.

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

After spending 25 years in the publishing industry and researching best practices, I have developed a formula for writing a best-selling book manuscript. When used in conjunction with my "author diets" and publishing process, you can-self publish your book with confidence. I have helped over 1,200 clients publish their books to build or improve their speaking, coaching, and consulting businesses. It would be my honor to serve you.