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The most important document for any business is the business plan. It is the strategy for bringing your product or service to the market. So, your business plan outlines what you see as an opportunity and how you plan to take advantage of that opportunity. The best business plans are concise, clear, and easy to understand. If a business plan is too complicated, it will not be taken seriously. If it is too simple, it will not be helpful. This is a step-by-step guide on how to write a simple and successful business plan.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

This short no-nonsense, power-punching, must-have book gives courage, dispels fears, and provides the tools you need to begin your writer’s life. A straightforward no-frills guide to the killer idea, research, word count, outline arc, characterization, procrastination avoidance, editing, work habits, and the story-structure plot-points needed for a successful, captivating manuscript. With practical next-step publishing and marketing solutions, plus candid author anecdotes, Write That Book is an important addition to any beginner’s library.

In Executive Charisma, Benton outlines a proven six-step approach for learning how to think, act, and relate to others like an executive. She provides powerful tools for fine-tuning the executive charisma skill set, including interpersonal communications, managing upwards, confidence-building, business humor, executive-bearing, and more. Drawing upon her experience coaching clients at American Express, Merrill Lynch, Nabisco, Viacom, Pepsi, and other top companies worldwide, Benton explains why projecting a commanding professional demeanor is so fundamental to corporate success.

A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit and gambles that drove the economy's winners and losers - from a leading Wall Street Journal reporter. Crash Landing takes listeners behind the scenes of an unprecedented period of global economic turmoil, letting listeners into the inner lives of the men and women trying to save big business from the brink.

"A clear, convincing narrator, Carmine Gallo reads with vigor and confidence...as a storyteller, he provides a compelling listening experience." - AudioFile on Carmine Gallo's The Storyteller's Secret This program is read by the author. The communication and leadership secrets of Jeff Bezos and...

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.

The principles and teachings that are written in this amazing publication can be used for your not-for-profit organization, Church, business, etc. 

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

A veces te parece que nunca podrás terminar todas las tareas que tienes pendientes, sin importar lo mucho o lo duro que trabajes. Para tener más días productivos y eficientes en tu trabajo necesitas descubrir lo que funciona para ti: tus fortalezas, tus preferencias y tus objetivos.

Cuando el tiempo apremia, puedes pensar que escribir bien es un lujo. Pero ésta es una habilidad que debes desarrollar para tener éxito. Si tus correos electrónicos, propuestas y otros importantes documentos empresariales no logran persuadir a la gente, perderás tiempo, dinero e influencia. Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen.

Deja de sufrir por las presentaciones. Esta guía te proporcionará la seguridad y las herramientas necesarias para poder persuadir a tu público, vender tus ideas y sorprender a los demás. Entre otros aspectos, esta guía te ayudará a mejorar tu capacidad para enseñar a la gente la importancia de tus ideas, ganarte a públicos difíciles, estructurar un discurso coherente, crear mensajes brillantes, elaborar un buen material visual, mantener la atención de tu público y encontrar el tono adecuado a cada situación.

Storytelling is humanity's oldest way of connecting to others. But for businesses and managers, it can also be a powerful tool to help organizations grow and thrive.

A veces te parece que nunca podrás terminar todas las tareas que tienes pendientes, sin importar lo mucho o lo duro que trabajes. Para tener más días productivos y eficientes en tu trabajo necesitas descubrir lo que funciona para ti: tus fortalezas, tus preferencias y tus objetivos.

Esta guía te proporcionará las herramientas necesarias para expresar tus ideas de forma clara y convincente, de manera que tus clientes, socios y todas las partes interesadas las apoyen. Podrás superar el bloqueo del escritor, captar y mantener la atención de tu destinatario, motivar al lector para que actúe, expresar tus ideas con claridad y conseguir el tono adecuado.

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.