検索キーワード： ビジネスライティング

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. 

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Stop Working Harder. Start Working Smarter—with ChatGPT. You don’t need more time. You need a better way to handle what’s already on your plate. Every workday feels full before it even begins. Your inbox keeps growing. Meetings blur together. Simple tasks take longer than they should. You’ve tried ChatGPT. But the results feel off. Generic. Not quite usable. So you go back to doing everything yourself. This is where most professionals get stuck. Not because the tool doesn’t work. But because no one shows you how to use it in real work situations. A Practical System for Real Work.

Do you want to know the ѕmаrt email marketing tесhniquе thаt will double your revenue inѕtаntlу? Then, this book is a must-listen for your needs.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the...

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

Making money blogging about things you love, enjoy, or are passionate about is fun, right? There has never been a better time in history to start a blog; we have unbelievable technologies at our finger tips right now, and most are free... like WordPress. The cost of entry has never been lower, the variety of ways to attract an audience has never been greater, and there are multitudes of ways to monetize your blog.

The art of presenting needs a serious shake-up. Presenters are constantly on the lookout for fresh ideas to get their messages across but mistakenly believe PowerPoint is the right medium to do so. This often results in uninspiring presentations consisting of countless lackluster slides that their audiences are forced to sit through - sometimes at the expense of their own sanity. In How to Make Your Point Without PowerPoint, renowned public speaker and Speakers Hall of Fame inductee Douglas Kruger aims to end the tedium of the PowerPoint medium.

In today’s fast-paced world, productivity isn’t about doing more—it’s about doing what matters most, faster and better. ChatGPT for Productivity shows you how to harness the power of AI to streamline your workflow, save hours every week, and achieve more with less effort.

The Law of Success in 16 Lessons was initially published in 1928 as a multi-volume correspondence course. According to Hill, the work was commissioned at the request of Andrew Carnegie, at the conclusion of a multi-day interview with Hill. It was allegedly based upon interviews with over 100 American millionaires, including self-made industrial giants such as: Henry Ford, J. P. Morgan, John D. Rockefeller, Alexander Graham Bell and Thomas Edison, over 500 of the most successful people of the planet across nearly 20 years.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Welcome to a powerful expert collaboration featuring teachers, coaches, and transformational leaders who use writing as a tool for impact, healing, change, and income. Whether you're a seasoned writer or just beginning, this guide and community will help you break through fear, find your voice, share your message with bold authenticity, and build a business based on the craft.

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including...

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.

You don’t need “a book.” You need a client-attracting asset that makes prospects see you as the obvious expert… trust you faster… and reach out already convinced you’re the right choice. The Book Writing Blueprint is a step-by-step system for business owners and entrepreneurs like you who want to write the right book—the one that positions you as a topic authority and magnetically attracts more new clients—without getting stuck, overwhelmed, or spinning your wheels for months (or years). If you’re ready to stop “thinking about writing a book”…

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.

If you want to get more clients without spam marketing, cold outreach, and relentless follow-ups, writing a "client-getting book" is the solution.

Longlisted for the Porchlight Business Book Award and The Non-Obvious Book Award Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You’ll never write an...

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.