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One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader. As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. In this revised and updated edition, the...

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people's names).

Have you finished writing your book and now find yourself wondering what comes next? Writing a book is a huge accomplishment. Publishing it can feel just as overwhelming. From editing and formatting to ISBNs, distribution, and choosing between self-publishing and traditional publishing, there are many decisions to make before your book reaches readers. In How to Publish a Book: A Guide to Self-Publishing for First-Time Writers, Lauren Bingham walks aspiring authors through the publishing process step by step, helping you turn your finished manuscript into a professional, published book.

Turn ChatGPT Into Your Personal Profit Engine —And Build Multiple Income Streams Faster Than Ever What if the difference between “just playing with AI” and actually making real money online… was simply knowing what to type? Most people use ChatGPT like a toy. A few use it like a tool.

Turn the frustration of a blank screen into highly profitable digital marketing campaigns using proven persuasive writing. Perfect for your morning commute, this actionable audio guide equips entrepreneurs and marketers to conquer writer's block. You will finally master the psychology behind...

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action.

How to Write, Publish, and Promote Your Website, Blogs, and Books introduces a company that can help you with all types of writing and publishing - from books and scripts to blogs and website copy.

Kindle publishing doesn't have to mean $50 royalty checks and hours spent updating countless Facebook pages all so that a couple hundred people may or may not grab a free copy of your book. Kindle publishing can actually be the most magical thing of all to writers: the chance to have a lucrative self publishing career doing the thing they love most: writing words down. We couldn't have said any of this 10 years ago.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

Are cover letters still necessary? Absolutely, and now more than ever, it's critical to get them right so you can stand out from the masses and tell some of your story before landing an interview. It's your opportunity to show your enthusiasm for the role, along with your skills and experience. In this book, we'll talk about how to complement your resume with an awesome cover letter.

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

Turn a blank page into high-converting sales copywriting without sounding like a manipulative, pushy marketer. Perfect for upskilling on your morning commute, this actionable and motivating guide helps freelancers and entrepreneurs confidently pitch their services. Stop dreading the writing...

Master AI prompt engineering and team communication to turn vague requests into precise instructions that get results. Whether you are structuring a project on your morning commute or aligning a remote staff, focused clarity is your best tool. Stop settling for mediocre outputs and start...

Conquer writer's block and master business communication by transforming messy drafts into engaging prose. Whether you are commuting to the office or drafting essays at your desk, this focused audio workshop delivers an immediate productivity boost. Stop feeling overwhelmed by blank pages and...

Master clear technical communication to turn complex data into persuasive reports that drive your engineering career. Whether you are commuting to the job site or preparing for a high-stakes client presentation, this empowering framework treats writing as a systematic skill you can easily...