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Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales—while staying true to your brand. The most effective copywriters aren’t wordsmiths—they’re salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn’t the same as copy that sells.

The Law of Success in 16 Lessons was initially published in 1928 as a multi-volume correspondence course. According to Hill, the work was commissioned at the request of Andrew Carnegie, at the conclusion of a multi-day interview with Hill. It was allegedly based upon interviews with over 100 American millionaires, including self-made industrial giants such as: Henry Ford, J. P. Morgan, John D. Rockefeller, Alexander Graham Bell and Thomas Edison, over 500 of the most successful people of the planet across nearly 20 years.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Learn how to speak business English with such confidence, you’ll never have to worry about speaking in a meeting or in front of international colleagues again. It’s the morning of the biggest business meeting of your life but instead of feeling excited and raring to go your stomach is churning because you are stressing (again) about having to speak to business colleagues in English - a language that is not your native tongue.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

In Writing Rediscovered, author and writing scholar Elizabeth Wardle invites you to transform your approach to writing through nine powerful "threshold concepts." These foundational ideas will reshape how you think, feel, and act as a writer.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that get people to take action.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

This short book condenses the habits and techniques - your tools - that work most of the time for most of the people who write at work and want to be happier in all parts of their lives: nothing more, nothing less . It is also a true and accurate reflection of my 40 years of writing for business and of teaching writing at two prestigious universities and many professional societies and companies. You can trust that what I'm telling you will improve your abilities to communicate and think and make you more productive, promotable, and happy.

This audiobook will teach you how to come up with your own great eBook by giving you tips on what and how to write. It also includes information on editing, formatting, and preparing a great cover image. Then you will learn how the books are monetized. By scaling the processes you learn in this audiobook, you will be able to generate a passive income for years to come.

You could be just a few days away from completing your best-selling nonfiction book. Learn how to overcome the 7 deadly writing sins that will stop you from achieving the success you dream of. I've helped hundreds of would-be authors who don't like to write or simply don't know how to learn how to effectively hire a ghostwriter or use audio recording to help write your book much faster. If you have an idea and a passion for helping people, you can become a best-selling nonfiction author using these strategies!

Winner of the Business Book Awards 'Thought Leader' category ------ Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries. The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries...

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

The classic guide that helps you communicate your thoughts clearly, concisely, and effectively. Essential for every professional, from entry-level to the executive suite, Writing That Works, 3rd Edition includes advice on all aspects of professional writing and business communication—including...

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

You don’t need “a book.” You need a client-attracting asset that makes prospects see you as the obvious expert… trust you faster… and reach out already convinced you’re the right choice. The Book Writing Blueprint is a step-by-step system for business owners and entrepreneurs like you who want to write the right book—the one that positions you as a topic authority and magnetically attracts more new clients—without getting stuck, overwhelmed, or spinning your wheels for months (or years). If you’re ready to stop “thinking about writing a book”…

Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people's names).

If you want to get more clients without spam marketing, cold outreach, and relentless follow-ups, writing a "client-getting book" is the solution.