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A proven plan of action to making money with ghostwriters and e-books.

After a thirty-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea. With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks.

The Empowered Job Seeker recognizes the toll that a career transition can take on you in a fast-changing, competitive job market. It shares a time-proven strategy, purchased by thousands of corporate HR Managers, to tactically guide you through each step of your journey to re-employment.

If you’re in business, you probably do quite a bit of writing. You write emails, sales copy, reports, executive summaries, blog posts, operations documents, memos and more. And each time you write, you’re seeking to inform and/or influence your reader. You are, in effect, performing. Publisher and exploratory writing coach Alison Jones wants to get you thinking about writing in a completely different way. Rather than a stage, she wants you to see the blank page as uncharted terrain, as an opportunity for you to explore what you DON’T know, rather than simply expressing what you DO.

It's Time to Lead Your Industry! All of us have a story to tell, and by telling that story we can set ourselves up for success in our field. In Write to Lead, expert ghostwriters Steven Heumann and Zach Cipriano set out to share all the secrets that will allow you to write your book yourself. The power of having a book in your arsenal cannot be overstated, and these two authors take you down the rabbit hole into the world of publishing, memoirs, and thought leaders. Now for the first time you can easily and effectively take your idea from inception all the way through to publication.

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

Unlock the strategies, tools, and mindset needed to become a successful author! Whether you’re publishing your first book or looking to take your author career to the next level, The Author’s Playbook is your ultimate guide. Packed with actionable advice, real-world examples, and step-by-step instructions, this book will help you crush holiday marketing and set clear goals for the new year.

Communication is the foundation of success in today's fast-paced, interconnected world. Effective Business Communications is your ultimate guide to mastering the art of clear, impactful, and strategic communication in any professional setting.

¿Parece que nunca tienes suficiente tiempo para hacerlo todo? Mantenerse al día con las tareas, los plazos y el horario de trabajo puede resultar desalentador. Este audiolibro te propone una serie de conceptos básicos. Aprenderás a: evaluar cómo empleas tu tiempo actualmente; priorizar tus tareas; planificar el momento oportuno para trabajar en cada una de ellas; evitar las indecisiones y las interrupciones.

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential. Whether you're a student facing exams, a professional staying current in your field, or simply someone passionate about lifelong learning, this book provides the research-backed strategies you need to transform your cognitive abilities.

You've spent years building your expertise, but here's the truth: If you're not the recognized authority in your industry, you're leaving money, clients, and opportunities on the table. That changes today. The 7 Day Breakthrough isn't just a book—it's a weapon. A no-nonsense, results-driven blueprint to create your business book in record time and transform it into a relentless lead-generation, authority-building, client-attracting machine.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.

Are you struggling to create a sales pitch that really resonates with your audience? Look no further than "Top Ten Things to Consider for a Great Sales Pitch"! This ultimate guide will take you through the ten most important steps to creating a sales pitch that will grab your target audience's attention and convince them to buy your book.

Why are you alive today and reading this book?How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling.Business storytelling is the #1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological...

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.

If you want to get more clients without spam marketing, cold outreach, and relentless follow-ups, writing a "client-getting book" is the solution.

Longlisted for the Porchlight Business Book Award and The Non-Obvious Book Award Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You’ll never write an...

Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it’s persuading through newspaper “op-eds,” speeches, or even during crisis communications, “A Wordsmith’s Work” will improve the success of your message and enhance the reputation of your chosen messenger.