検索キーワード： ビジネスライティング

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

Too many times, people rush into building and they don’t focus enough energy on the most important step for sustained success in the non-profit field. What’s that secret? We’ll tell you...It’s a business plan. We know, we know, it sounds boring, right? Well, guess what? It is the lifeblood of a true, long-lasting and impactful non-profit org. This audiobook will show you how a business plan can lead to more investors which means a greater chance to make an impact.

Thinking about making money writing online? Not sure how to get paid writing jobs online? Then, discover 10 proven ideas for making money easily as a freelance writer. Being a freelance writer shouldn’t mean feast or famine. In fact, you can make a living writing, pay your bills, and have money left over to spend on whatever you like. But, far too many freelancers are struggling to make ends meet and are living paycheck to paycheck. Not anymore!

Il primo e unico “bignami” del copy persuasivo™ in lingua italiana. Questo libretto, pubblicato per la prima volta nel 2017, è pensato per professionisti, imprenditori e tutti coloro che hanno bisogno di comunicare per convincere e ottenere una risposta, in un mondo in cui è sempre più difficile attirare l’attenzione (e stimolare interesse). Nella nuova edizione, arricchita e potenziata, il testo è diviso in 10 capitoli, più nuove appendici e una serie di procedure e dritte per scrivere messaggi chiari e convincenti e superare la sindrome del foglio bianco. 

Nobody buys a book unless they're first attracted by the title and cover. If the title doesn't grab them it's game over. That's why book publicist Scott Lorenz of Westwind Book Marketing created a strategy  for naming your book that'll get attention of potential buyers. Don't name your book until you've listened to Book Title Generator. Using the latest methods of getting a book ranked on search engines and in Amazon, Lorenz lays out a plan to help you get the right title for your book.

After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.

The importance of having the ability to craft compelling copy cannot be understated. Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales, you need to understand how to get into the mind and heart of your customers. You must motivate them to take action to buy your product or service, or else, you will simply not make sales.

Here is a list of my Quora answers that I have spent two years writing. I have gotten a lot of follows and upvotes as a result and I wanted to share it with the public to help educate people on business, personal development, and marketing.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

The Art of Writing is Yang's highly practical treatise on the four key principles of dazzling, effective writing - economy, transparency, variety, and harmony. Far from your garden-variety style guide, the principles in this audiobook apply to everyone, whether you're writing an inauguration speech or a letter home to Mom. 

Creative writing is any writing that goes beyond the boundaries of ordinary formal, journalistic, scholarly, or technological types of literature, usually characterized by the emphasis on narrative art, character development, and the use of literary conventions, or the different traditions of prose and poetry. Due to the lack of definition, writing such as feature stories can be considered as creative writing, even though they fall under journalism, because the content of the features focuses specifically on narrative and character development.

Want to create killer content for your startup? Then this is the audiobook for you. For startup founders who want to get the most from content marketing, this is a one-stop shop for polishing your writing skills, learning about digital marketing, and creating the killer content you need to kick-start your business. Each section gives you simple, easy-to-follow tips, with advice on writing: website content, blog posts, email campaigns, social media content, and content plans.

After spending 25 years in the publishing industry and researching best practices, I have developed a formula for writing a best-selling book manuscript. When used in conjunction with my "author diets" and publishing process, you can-self publish your book with confidence. I have helped over 1,200 clients publish their books to build or improve their speaking, coaching, and consulting businesses. It would be my honor to serve you.

Fearless Author Mindset Workbook is a simple and easy to-action book. If you are struggling to write your book and impact the world or you have written a book but are finding it hard to complete, then this is your chance to transform your writing experience from one of struggle and frustration to joy and action!

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable? They're connecting with you, as a reader (or listener). This book will help you recognize and apply the methods of your favorite writers to your own work. Writing to Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: using analogies to illustrate unseen concepts; appealing to the reader's innate curiosity; alternating between abstraction and detail in explanations; and more. 

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.  

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action. 

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).