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Marketing has never been more powerful. It has also never been easier to do it in ways that quietly erode trust. In White Hat Marketing, Matthew Newell makes the case for a different kind of career in one of the world’s most exciting industries: one built not on manipulation, noise, or short-term tricks, but on clarity, restraint, respect, and results that can actually last. This is not a book about being soft. It is a book about being good enough to win without lying, cornering, obscuring, or burning out the people on either side of the screen.

You make thousands of choices throughout your life—big and small—about your values, relationships, priorities, and direction. But have you ever paused to consider how you make those decisions? Most people focus on the issue at hand, not the process that helps them make the right decision. That’s like jumping to an answer before you understand the question—reacting out of habit, instinct, or emotion without a clear framework to guide you.

Major corporations exercise enormous control over our lives. They influence how we think, what we buy, who we vote for, and how our society evolves. They are key drivers of the wealth that fuels our economic system, and their power insulates them from strict government regulations and accountability. In this setting, corporate abuses—pollution, toxic and inhumane work environments, defective products—go unchecked. When the government refuses to corral industry's misdeeds, advocacy groups turn to corporate campaigns to expose and change harmful behavior.

Truth was never simple, but facts were facts. Now, even that is changing. You feel the drift—the blur—as stories bend, facts fracture, and reality starts to feel . . . negotiable. That’s not failure—it’s the fight for the future of Truth. In The Future of Truth, we go on a truth treasure hunt. Author, filmmaker, and media explorer Steven Rosenbaum sets out to understand how this is happening—and what comes next. What begins as a personal investigation becomes something stranger and more urgent: a story about systems captured, consensus collapsing, and humans caught in the digital crossfire.

Amid growing international concerns about income inequality, labor abuses, racial injustice, and disinformation online, Conscience Incorporated examines the gaps in current corporate social responsibility measures and what more needs be done to address these challenges. The rise of new technologies such as smartphones and social media have made it easier than ever to document and spread awareness of corporate actions. Despite these developments, large corporations often fail to meaningfully address the human rights abuses linked to their business models and practices.

NEW YORK TIMES BUSINESS BEST SELLER A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of...

The 10-Day MBA is an essential business reference, summarising a top business school education in one audio collection. Steven Silbiger devotes a concise chapter to each discipline you will encounter on an MBA course - marketing, ethics, accounting, organisational behaviour, quantitative analysis, finance, operations, economics and strategy. On day 10 the author gives a series of MBA mini courses on research, public speaking, negotiating, international business and more.

Viele Menschen wollen im persönlichen aber auch im geschäftlichen Umfeld etwas Sinnhaftes machen. Die Werte des Unternehmens sind dabei sehr wichtig. Sie entscheiden immer öfter über den unternehmerischen Erfolg und das persönliche Glück. Es ist Sache der Unternehmerin oder des Unternehmers das Wichtige zu erkennen und für ihr Business die Werte vorzugeben. Danach heißt es für sie aber auch für die Führungskräfte und alle Mitarbeitenden, diese vorzuleben und über sie zu sprechen.

Brought to you by Penguin. An eye-opening account of the tech arms race shaping out planet, from an award-winning journalist and AI insider to the world of Sam Altman and OpenAI When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good...

Brian Cruver first entered the Enron's office complex, in March 2001. He was an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day - when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted" - to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre.

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

Vincent Stanley, Patagonia's director of philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on fifty years' experience to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. The authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways.

In Fool Me Once, renowned expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hopes of protecting ourselves and our companies.

By the time you finish this book, you'll have a better understanding of—and perhaps more compassion for—perpetrators; a renewed connection to victims; and an appreciation for those who blow the whistle.

Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world's economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age. What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards...

According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to business people who want to maximize profits ethically. Through logical argument and various examples, this audiobook shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

It’s clear that in today’s era of fiscal constraints and political gridlock, we can no longer turn to government alone to tackle towering social problems. What’s required is a new, more collaborative and productive economic system. The Solution Revolution brings hope - revealing just such a burgeoning new economy where players from across the spectrum of business, government, philanthropy, and social enterprise converge to solve big problems and create public value.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to...

You may be a hacker and not even know it. Being a hacker has nothing to do with cyberterrorism, and it doesn’t even necessarily relate to the open-source movement. Being a hacker has more to do with your underlying assumptions about stress, time management, work, and play. It’s about...

Mastering Job Interviews: Your Guide to Interview Success is a comprehensive guide designed to help individuals excel in job interviews and secure their desired positions in a competitive job market. The book covers a wide range of topics and strategies to enhance interview performance and make a lasting impression on potential employers.

Everyone has secrets, and everyone is living a double life to some degree. The world is held up by lies; if everyone's secrets were to all be revealed tomorrow morning, civilization might collapse. To ascend the social hierarchies and achieve great power, you need to optimize and strategize rather than slogging and "working hard" every day of your life. This is counterproductive since it does not guarantee any beneficial results in the end. Nobody can succeed by following rules in the first place.