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Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world–and herself–through advertising. What could possibly go wrong?

Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, too many brands retain an outdated focus on “being better” and using “line-extensions” rather than on what really matters in the mind—being different than your strategic enemy.

Your story gives you a unique advantage to build your brand or business—if you tell it well. More than simply what’s happened to you, it is everything that has shaped the Meaningful Message burning deep within you—at the soul level. In Your Story Advantage, Bill Blankschaen shows a proven path to build your unique Story EcoSystem™ and unlock the power of your story in today’s knowledge economy. You’ll be empowered to . . .

Transform your business with the fully updated 2025 edition of The 1-Page Marketing Plan. This edition is more practical than ever, now packed with new step-by-step examples and actionable exercises in every chapter to help you implement your marketing plan with precision. Master the timeless...

Packed with real-life examples, actionable frameworks, and reflection checkpoints, this book will help you finally make your message impossible to ignore—and your content impossible not to share. Whether you are just getting started or ready to scale your influence, Content That Captivates will guide you step-by-step to share with purpose, grow with integrity, and build something that lasts.

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

In this book, branding strategist and business mentor Kam-Au Amen reveals some keys to transforming your unique skills and passions into a thriving brand business that transcends your industry and leaves a lasting impact on the world.

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

Do you want to dramatically transform your life? You will learn the #1 way to make money online.

Der KI-Goldrausch ist in vollem Gange. ChatGPT und andere KI-Tools verbessern sich täglich. Kreative veröffentlichen Inhalte in noch nie dagewesenem Tempo. Doch Geschwindigkeit ohne solide Grundlage und Strategie führt zu Frustration statt zu Erfolg. Der KI-Content-Millionär ist Ihr Wegweiser zur Erstellung von Inhalten, die konvertieren und viral gehen. Sie können sich für einen Ansatz mit hohem Volumen, Premium-Qualität oder einen Mittelweg entscheiden.

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

What if your newsletter could become the heartbeat of your business—and you could write it in under 30 minutes? In The Newsletter Engine, author and digital coach Jonathan Milligan reveals a proven, step-by-step system for turning one weekly email into a powerful engine that grows your audience, builds trust, and leads to sales—without the stress or guesswork.

In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes.

If you have a business, this book will help you make more from it. If you don’t have a business, this will help you start one. If you have parents, this book will help you retire them. If you have rivals, this book will help you beat them. If you have monetary goals, this book will help you achieve them. I can show you how to accelerate cash flow in a business — in other words, get more customers to spend more money in less time (over & over again).

Are you feeling the pain of struggling to effectively write a book that can truly build your business? Do you find yourself agitated by the challenges of crafting a strategic writing system that converts readers into loyal customers? Look no further! Our comprehensive book, "Strategic Writing System: How to Write Your Book to Build Your Business," is the ultimate solution you've been searching for. In this powerful guide, we reveal the secrets of creating a book that not only showcases your expertise but also drives growth for your business.

The traditional methods of acquiring customers and generating sales are being replaced. Google’s endless algorithm updates, zero-click results, and AI-generated answers are choking off website traffic like never before. If your business relies even slightly on search engines—or if sudden drops in traffic have blindsided you—Goodbye Google, Hello Marketing is your wake-up call.

This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

This book reveals a battle-tested blueprint from 25 home service HEAVYWEIGHTS, including Tommy Mello, Marcus Sheridan, Roger Wakefield, Mike Prencavage, and Stephanie Allen, who've all mastered local dominance. With the H.E.R.O. Framework, turn your logo into an emblem of community, purpose, and belonging. Stop letting competitors eat your lunch. Start becoming the obvious choice everyone recommends.

Вы можете получить в 2 раза, 10 раз или 100 раз больше лидов, чем сейчас, не меняя ничего в том, что вы продаете... В этой книге собраны игровые схемы, которые привели меня от спящего на полу в спортзале до владельца портфеля компаний, приносящих $200 000 000 в год, менее чем за десять лет. Хотите знать самую большую разницу между этими двумя периодами? В количестве получаемых мною ссылок.

The Divided Brain introduces a powerful metaphor rooted in neuroscience: our minds are driven by two distinct but interlocking systems—the fast, emotional Old Brain and the slower, rational New Brain. Every decision your customers make, every instinct your team follows, and every reaction you encounter in a negotiation or pitch stems from the tension between these two mental gears.