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This book doesn’t just tell you what to do but shows you exactly how to do it. From the very first chapter, you’ll discover an innovative approach combining emotional psychology, storytelling, and advanced persuasion strategies. You don’t need prior experience or endless hours of practice. Automatically, each chapter guides you step by step to master emotional copywriting and take it to the next level.

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail.

This book reveals a battle-tested blueprint from 25 home service HEAVYWEIGHTS, including Tommy Mello, Marcus Sheridan, Roger Wakefield, Mike Prencavage, and Stephanie Allen, who've all mastered local dominance. With the H.E.R.O. Framework, turn your logo into an emblem of community, purpose, and belonging. Stop letting competitors eat your lunch. Start becoming the obvious choice everyone recommends.

What can you do to get seen, heard, chosen—and chosen first? That online marketing challenge is the number one struggle for most online business owners.

El plan de marketing digital centra los esfuerzos y recursos en el público objetivo para un rápido crecimiento comercial. Lejos del marketing tradicional, lo que da poder a estas estrategias es la personalización, que permiten resultados sorprendentes con un presupuesto reducido.

Welcome to affiliate marketing, a pathway to unlocking online business success and financial independence. Affiliate Marketing for Beginners is your comprehensive and captivating guide to mastering the art of affiliate marketing. Unravel the secrets of building a lucrative affiliate business from scratch as you absorb invaluable insights and strategies.

No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!

This book is specifically targeted at entrepreneurs who are interested in growth marketing. Growth marketing is a data-driven approach to marketing that focuses on identifying and implementing the most effective strategies for driving growth. The book covers a wide range of growth marketing techniques, including content marketing, social media marketing, and search engine optimization.

At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.

In the ever-evolving world of digital marketing, standing out and reaching the right audience is critical. Facebook and Instagram Advertising: For Businesses is your road map to achieving effective and targeted marketing on two of the world's leading social media platforms.

Get ready to transform your marketing approach and take your business to new heights with the power of personal branding and influencer marketing! In this captivating book, you'll discover the true essence of personal branding and why it's crucial to create a unique and memorable identity that sets you apart from the competition. With the right personal branding strategy, you'll attract new customers, establish valuable partnerships, and unlock doors to exciting job opportunities.

Transforma Tu Perfil Personal de Facebook en una Máquina de Ventas Viral es un libro que te brinda las mejores técnicas y estrategias para aprovechar al máximo Facebook como plataforma de ventas, sin tener que invertir en publicidad.

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

So einfach funktioniert Online Marketing! Fehlt dir die klare Positionierung und passgenaue Zielgruppe? Hast du damit zu kämpfen, dass du zu wenig Traffic auf deiner Webseite gewinnst? Und kommst du immer noch nicht weiter, obwohl du bereits viele Online Marketing-Kurse gekauft hast? Wenn du diese Fragen mit "ja" beantwortest, ist dieser Online Marketing Ratgeber genau das Richtige für dich.

If you're selling in the 21st century using digital marketing is unavoidable. That's why you need to understand the timeless digital marketing strategies laid out in this book, to be able to market and scale up any business.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

I meet many people who are perplexed as to how to find work for their dump truck business. Since I've been consulting future and current dump truck owners and operators, this is by far the most asked question.

What’s the big idea? Jaime Cabrera has been asking this question and leading creative teams to the answer for over 25 years. Inspired by and featuring conversations with dozens of top creative directors from around the world on his popular podcast Confessions of a Creative Director, What’s the Big Idea is a must-have resource for any ambitious creative looking to advance their career as a creative leader at an agency, brand, or organization of any kind.

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.