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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Master organic social media growth in 2025! Are you tired of wasting money on paid ads with minimal results? Ready to build a genuine, engaged following across all major social platforms without spending a dime on advertising?

In un anno ho portato a casa più di quanto abbiano fatto gli amministratori delegati di McDonalds, IKEA, Ford, Motorola e Yahoo.... combinati.... quando ero un ragazzo di vent'anni.... utilizzando il metodo dell'Offerta da 100 milioni di dollari. Funziona. E funzionerà anche per voi.

In "Sponsor Magnet," sponsorship expert Justin Moore reveals the exact frameworks he uses to help creators transform their influence into predictable income through brand partnerships. This isn't another vague "build your personal brand" guide – it's your practical roadmap to landing and executing your dream sponsorships.

Are you ready to grow your business and leave your competitors in the dust? The Digital Marketing Book: Competitors Rated 1 Star is your guide to mastering the ever-changing digital landscape with strategies that work.

Ready to transform your affiliate marketing game with AI-powered automation? This comprehensive audiobook reveals the cutting-edge strategies for building a truly passive income stream in 2025 and beyond! Perfect for busy entrepreneurs, this audiobook breaks down complex automation strategies into actionable steps. Learn while commuting, exercising, or relaxing—transform downtime into profitable learning!

The Authentic Brand is your practical guide to building a personal brand that’s not just seen, but remembered. No more fake personas—this blueprint shows you how to become your industry’s go-to authority by being your true self.

School Marketing the Right Way by Brendan Schneider is the answer every school marketing professional has been waiting for. With years of experience and a track record of success, Schneider offers a comprehensive roadmap to transform your school's marketing efforts.

Undeniably Human Content is a wake-up call and a roadmap. It’s for businesses trying to humanize their content but struggling to find a clear way forward. It’s also for those who may not realize just how much is missing until they start seeing content through a different lens. You’ve heard people talk about humanizing content, but have you ever wondered how that even fits into your content? Now there’s a framework. It’s called S.T.A.M.P.: Self-Awareness. Two-Way Communication. Adaptability. Meaningful Language. Predictive Intelligence.

In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes.

Discover how to master the power of influencers with this comprehensive and updated guide. Ideal for professionals, companies, and marketing enthusiasts, it offers valuable insights to optimize your strategies. Explore from the fundamentals to practical strategies for identification, approach, and collaboration with relevant influencers. Highlights include in-depth analyses of the role of influencers in brand building and audience engagement.

Do you have knowledge, a story, or a skill others could benefit from? Are you tired of trading time for money and ready to build something that pays you back? In Million Dollar Course, you’ll learn a proven 8-step framework to turn your expertise into a profitable and impactful online course—even if you’ve never recorded a video, built a funnel, or sold anything online before.

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

Potete ottenere un numero di contatti 2, 10 o 100 volte superiore a quello attuale senza cambiare nulla di ciò che vendete... Questo libro contiene i manuali che mi hanno portato da dormire sul pavimento della mia palestra a possedere un portafoglio di aziende che generano 200.000.000 di dollari all'anno in meno di dieci anni. Volete sapere qual è la più grande differenza tra questi due periodi? Il numero di contatti che ottenevo.

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit - stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging.

Are you passionate about vehicles and eager to start your own business from home? 'How to Start a Home-Based Auto Glass Repair Business' is your essential guide to building a successful auto glass repair service right from your garage. This comprehensive book guides you through every aspect of setting up and running a thriving business — from acquiring the necessary skills and tools to marketing your services and managing daily operations.

Do you dream of creating delicious baked goods right from your home kitchen and turning that passion into a successful business? 'How to Start a Home-Based Bakery Business' is your go-to resource for understanding every aspect of launching, managing, and growing your bakery business from home. Covering everything from setting up your kitchen and perfecting your recipes to branding and marketing, this book offers practical advice for aspiring bakers ready to make their mark.

Unlock the full potential of Google Ads with this comprehensive, step-by-step guide designed for marketers, entrepreneurs, and business owners. Google Ads Primer walks you through the essential strategies for planning, executing, and optimizing your ad campaigns for maximum performance. From mastering keyword research and crafting high-converting ads to setting clear objectives and analyzing performance metrics, this book gives you the tools you need to succeed in today’s competitive digital landscape.