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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today. Richard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.

In today's Internet era, the importance of having an online presence cannot be overstated and one of the Internet's biggest platforms is YouTube. The website sees roughly 15 billion visitors a month, which offers a lot of opportunity for anyone who can find a successful concept. Whether you are an individual looking to build a channel on YouTube to make a career for yourself out of it, or you are representing a business and want to grow a channel to support your company, finding a following on YouTube can be rewarding.

Amazon Advertising: A How-to Guide will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost, if you know how to use it. This audiobook is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for an independent guide to the platform before they jump in.

Listen to the incredible story of Jack and how he made over $90 million dollars in 30 months with a simple little invention and the vital life lessons he learned along the way. Learn the secrets to his incredible success and the lessons from his failures.

The most important purpose for any business is marketing and selling, which many people fail to realize. You cannot just place your advertisements periodically. It is an ongoing process. You always have to think of new and innovative promotional ideas, advertisements, slogans, and campaigns.

New authors are usually clueless about how to promote their books. In this easy-to-follow guide, I will introduce you to bloggers, pod-casters and author service providers eager to help you promote your books.

How to advertise a beauty business.

The tеrm "influencer" is wiggling itѕ wау thrоugh a tаnglеd wеb. And it'ѕ a hard оnе tо саtсh bесаuѕе no оnе knоwѕ for сеrtаin whаt it looks likе. Personally, I think this is whеrе thе biggest сhаllеngе lies, bесаuѕе аn influеnсеr is likе a changeling. It has a diffеrеnt image fоr every brаnd аnd оftеn fоr every brand саmраign.

This book is especially for the aspiring at heart - those who are in need of contagious energy and enthusiasm, those who really want to make a difference in their life and willing to follow the lead of change, those who are looking for a new and fresh perspective, those who are seeking an appreciation of the mystery and wonder of life and all creation. This book is for you.

Leave the Grind Behind is for anyone who has built a good career, is comfortable, yet has an itch - a realization - that there is more to life. This audiobook is dedicated to all those ready to forge their own path, get more out of life, and burn their imprint on the world. You want more money, more freedom, and to build your own legacy. Leave the Grind Behind is packed with actions, habits, and tools that will enable your success and explode your results.

There’s nothing more exciting than writing and publishing a book, but if you’re like most authors, your book sells for the first couple of months and then quietly and alarmingly sinks to the bottom of Amazon’s rankings. Or maybe your book never saw success. There are thousands of book authors who thought their book would achieve success who are still waiting for those elusive sales. Sadly most authors simply accept that it’s just the way things are.

In this expanded fourth edition of Facebook Marketing: Mastering FB Social Media Platform, you'll be taken through a step-by-step process on how to develop your web presence. You will understand how Facebook marketing is shaping business today - and why it is so effective. You’ll find out why it’s essential to use Facebook to promote your company - and to build an online community!

Tо have a prosperous buѕіnеѕѕ, уоu must undеrѕtаnd thе роwеr оf brаndіng. Yоur personal brаnd is mаdе uр оf the ԛuаlіtіеѕ and unіԛuе traits уоu rеlау аbоut уоurѕеlf, аnd іt represents thе wау уоu want оthеr people to think аbоut уоu. Personal brаndіng iѕ increasingly coming into the public eye, as іndіvіduаlѕ ѕееk tо differentiate themselves bу dеvеlоріng unіԛuе brands to propel their саrееr and jоb opportunities. Many people think that personal brаndіng іѕ just fоr celebrities, but еvеrу individual іѕ, іn fасt, a brand.

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend.

The word advertise comes from the Latin " advertere", which means "to turn toward". Anything you do that causes someone to look at, listen to, or consider you is an advertisement. SEO, pay per click, website development, and social media are all simply modern-day outlets for you to advertise. Luckily you've been advertising your entire life. From cradle to grave, we reach out for people's attention, and those of us that master it wield incredible power, not only financially but in our relationships as well.

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

Self-Publishing Secrets is based on a workshop series and talks I have been conducting on self-publishing.