検索キーワード： 消費者行動・市場調査

When you make luxury the standard by which your business operates, not through expensive amenities, but by making people feel seen, the result is true differentiation and unprecedented customer and employee loyalty. In the tradition of Unreasonable Hospitality and Setting the Table, The Luxury...

From the bestselling author of Palo Alto, a kaleidoscopic and thought-provoking history of how America came to pursue convenience—the feeling of getting what you want, when you want it—at all costs, to the detriment of our health, happiness, and even our efficiency. We are drowning in...

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force. Generation Alpha, the largest generation in history—with a projected spending power of $5.5 trillion by 2029—will transform...

You can't separate marketing, product, and AI anymore. This guide will help you win the next era. Marketing is a trillion-dollar ecosystem based on human psychology—and it is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing...

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are...

"You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniable that ownership is in significant decline. We're in the midst of a tectonic shift...

When AI has commoditized ”good enough” marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In The Digital 15: Immutable Principles Every Marketer Must Know, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola.

今年のヒット、来年のヒットをいよいよ発表！ AIがすっかり生活に入り込んだ今、人間が“飲み込まれない”ようにするためのツールやサービスに注目が集まります。またAIに“決められる”ことにあらがう人たちが、リアル世界で“偶然の出合い”を求める動きも活発に。物価高騰が止まらず、多様なストレスにさらされた2026年は、「選択すること」から解放してくれる商品が躍進しました。

Why do you walk into a store for one thing and walk out with ten?Its not a lack of willpower. Its design. Stores, apps, websites, and social feeds are carefully built to speak to the fast, automatic part of your brain, the part that buys before your careful mind gets a vote. From crossed-out...

This audiobook is narrated by an AI Voice. Alles klar, wir stellen die Metadaten für "Chatbots in the Age of AI" auf Englisch um. Da KI ein globales Thema ist, erhöhst du so die Reichweite enorm. Hier ist der optimierte Text für das Feld Description (unter 2.000 Zeichen): Have you ever...

Bloomsbury presents Influenced: The Science of Why We Buy by Aarron Atkinson-Toal, read by Orlando Wells A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty. Have you ever questioned your sanity after looking at all those unnecessary things you...

Almost nothing is made where you think it is Where Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor...

The companies that win aren’t the ones with the best product, but the ones that make every buyer move now—not later. Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger...

The click is dying. Marketing is just getting interesting. Here's the playbook for what comes next.Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has stopped...

CRMs do not close million-dollar deals. People do. If your entire sales strategy fits inside a CRM, you are already obsolete. AI can now write flawless pitches and optimize contracts in seconds. To survive, your edge can no longer be a sales funnelit must be your humanity. The future belongs to...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions...

The AI industry uses "context" to describe what the model receives. This book is about something else entirely: Human Context — the person's situational reality, and the obligation of intelligent platforms to understand and serve it. Drawing on twenty-five years of consumer research, David W. Norton argues that the companies who win the Intelligent Era are not the ones who extract the most data, but the ones who return the most value, using AI to help real people close the gap between what they are thinking and what they are able to do.

Attention has become one of the world's scarcest commodities. And most brands are fighting for it the same way: by interrupting people more often, in more places, with more messages. Appreciated Branding offers another way. Drawing on nearly 30 years building brands including H&R Block, Burger King, and Mayo Clinic, Reid Holmes shows how mature brands can escape the Plateau of Indifference by becoming more meaningful to the people they want to attract. The premise is simple: Don't just ask what your brand can say to get attention. Do things that earn appreciation so others talk about you.

当你在深夜难以抗拒零食的诱惑时，问题不在于你的意志力，而是食品工业精心设计的能量密度与口感陷阱。无论你是时间紧迫的通勤族，还是在节食循环中屡屡受挫的焦虑者，这里没有任何居高临下的道德指责，只有对食欲...

那些藏在账单深处的自动续费和隐形数字订阅，正利用你的信息过载与支付盲区，每个月悄无声息地抽走一笔可观的财富。面对无处不在的微小扣款，你是否时常感到财务焦虑，却又在繁忙的高压生活中无暇梳理混乱的账户？...