検索キーワード： 消費者行動・市場調査

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

Why excluding some people from your movement is actually what you want.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.

This is the story of publishing as you've never heard it before, told by one of the most provocative and informed voices building its future. It's the tale of prophets and storytellers, of entrepreneurs and shop-owners, of those who fashioned the world of book publishing as we know it.

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

If the financial crisis has taught us anything, it is that Americans save too little, spend too much, and borrow excessively. What can we learn from East Asian and European countries that have fostered enduring cultures of thrift over the past two centuries? Beyond Our Means tells for the first time how other nations aggressively encouraged their citizens to save by means of special savings institutions and savings campaigns.

Plastic surgery has become the answer for many Americans, and in American Plastic sociologist Laurie Essig explores how we arrived at this particular solution. Over the last decade there has been a 465 percent increase in cosmetic work, and we now spend over $12 billion annually on procedures like liposuction, face-lifts, tummy tucks, and boob jobs.

The beauty industry - which once revolved around creams and powders, subtle agents to enhance beauty - has become the anti-aging industry, overrun with steroids, human growth hormone injections, and bio-identical hormones, all promoted as cures for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy to celebrity enthusiasts like Oprah.

The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.

Killing Wealth, Freeing Wealth is a book about a nation that has divided into two camps with two very different scripts for our American future - and neither script works. It's about a system that rewards cleverness and lies and mocks our traditional work ethic - setting up a terrible fall. Killing Wealth, Freeing Wealth probes Bush's reckless torching and Obama's controlled burn of the great American entrepreneurial dream - then offers a plan that's flame-retardant.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that! The good news is persuasion is something you can learn with the help of this book! This book contains fundamentals, techniques, tricks, and basic skills regarding the persuasion of selling and how they can be applied to any conversation, mostly when you need to overcome objections. This knowledge will give you a fair advantage!

Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that: Persuasion is something you can learn with the help of this book! The tips, tricks, and techniques in this guide will serve as the perfect introduction to persuasion and then you can start influencing everyone around you and exerting your new powers.

If we could read minds, we would know what to do or say at the right time. We would never have to worry about how others perceive you, and we would not have to waste so much time on people who did not deserve it. If we could read minds, the world would be "sucker" free. Such ability would save so much time and trouble!

The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".

Persuasion: The Definitive Guide to Understanding Influence, Mind Control, and NLP is a comprehensive guide to unlocking the potential every person possesses to achieve any goal and overcome any obstacles in life.

Have you been looking for a way to start a successful online business? Do you dream of leaving your nine-to-five job so you can be your own boss? Would you like to have a position that can give you the financial freedom you've dreamed of? If you answered yes to any of these questions, the Fulfillment by Amazon (FBA) program may be what you're looking for. In this book, you'll find out all the basic questions you have about using this unique program.

This book is designed to give you the tools you need in order to effectively communicate with others through influence and persuasion. Whether it be in a business setting, an interview, in front of an audience or even your friends and family, this how-to guide gives in depth knowledge on how to get others to think like you.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

With the world around us changing at a seemingly breakneck pace and technological advancements radically altering the manner in which we communicate and do business with each other, far too many people are falling prey to fraudsters who understand all too well how to take advantage of our rapidly changing world. Ian Leaf's newest work focuses on addressing this important issue by demonstrating how people can utilize new and innovative social media platforms like Instagram without placing themselves at risk of being scammed.

The ideal book for the fashion entrepreneur looking to create the foundation for their HFC empire by starting an at-home business, Ian Leaf's Starting a HFC Business at Home outlines the principles and strategies necessary for creating a prominent HFC brand. With so many aspiring fashion experts looking to break into the industry without having to open an expensive storefront or deal with unnecessary overhead, Ian Leaf's unique perspective gives listeners the information needed to break into the competitive HFC industry in a big way.

This chapter-level book can change the way you listen to big shots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising and public relations folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated or brainwashed.

This informative audiobook provides a clear understanding as to how you can secure your finances as a gamer. You will discover finances basics and tips that will guide you toward reaching your objectives. In this book, you will discover that your first responsibility is to make sure that your credit and finances are free from risk.

Survival Planning - How To Survive Without Money is an intriguing book that takes the listener on adventure of readjusting their mindset to surviving in today's economic downturn without the need for money. The bullet points of what it discusses are as follows: survival in general, how to survive without money, no money how to survive, surviving without money, live without cash, prepared survival, and survival money.

As a behavioral scientist for over 3-decades, my job as a research scientist is to study the human mind in all kinds of situations and conditions. As in nature, the human mind seeks balance. Balance within the human body or physiologically is called homeostasis. Balance with the human mind is called sanity. Mind research scientists have long sought the reasons behind the mind's ability to create success as well as turn on itself and create failure.

Wilber Winkle was called a "national treasure" by no less than TV's Larry King, and his book was dubbed the funniest in decades by American Bookseller. What does Mr. Winkle do? Without fear, he writes letters to the massive corporations responsible for popular consumer products, demanding satisfaction and complaining about even the most minor of flaws. And miraculously, the corporations answer.

Internet Reputation Management for Businesses is a new book by Guillermo "William" Rivas, co-founder of the first company to offer reputation management to businesses. The book cuts through the clutter and hype of reputation management and helps businesses understand the keys to a successful reputation-management campaign for a healthy social media presence online. This book on Internet reputation management looks into the passion and rewards of a healthy online image.

Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.

The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.