検索キーワード： 消費者行動・市場調査

Drawing on the latest discoveries in disciplines ranging from neuroscience to behavioral economics, McQueen suggests that we are too often using 19th- and 20th-century techniques to change 21st-century minds—and are wondering why it’s not working. What we need is an upgrade in our understanding of what it really takes to influence others.

Brought to you by Penguin. THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders...

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

"You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniable that ownership is in significant decline. We're in the midst of a tectonic shift...

The AI industry uses "context" to describe what the model receives. This book is about something else entirely: Human Context — the person's situational reality, and the obligation of intelligent platforms to understand and serve it. Drawing on twenty-five years of consumer research, David W. Norton argues that the companies who win the Intelligent Era are not the ones who extract the most data, but the ones who return the most value, using AI to help real people close the gap between what they are thinking and what they are able to do.

Attention has become one of the world's scarcest commodities. And most brands are fighting for it the same way: by interrupting people more often, in more places, with more messages. Appreciated Branding offers another way. Drawing on nearly 30 years building brands including H&R Block, Burger King, and Mayo Clinic, Reid Holmes shows how mature brands can escape the Plateau of Indifference by becoming more meaningful to the people they want to attract. The premise is simple: Don't just ask what your brand can say to get attention. Do things that earn appreciation so others talk about you.

Cómo evitar que el ego y la competencia nos hagan pagar de más Hace más de treinta años, Richard Thaler introdujo a los lectores en la psicología económica con su influyente sección periodística «Anomalies», escrita con colaboradores como Daniel Kahneman y Amos Tversky. Aquellos...

From the bestselling author of Palo Alto, a kaleidoscopic and thought-provoking history of how America came to pursue convenience—the feeling of getting what you want, when you want it—at all costs, to the detriment of our health, happiness, and even our efficiency. We are drowning in...

In this audiobook, the authors offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy—and both inspired by and challenging Daniel Kahneman’s Thinking, Fast and Slow—they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing—how we determine what aspects are most important to us—contributes to good decisions.

那些藏在账单深处的自动续费和隐形数字订阅，正利用你的信息过载与支付盲区，每个月悄无声息地抽走一笔可观的财富。面对无处不在的微小扣款，你是否时常感到财务焦虑，却又在繁忙的高压生活中无暇梳理混乱的账户？...

Stop met prijsstunts en bouw een onweerstaanbaar verkoopsysteem dat direct converteert door oprechte waardecreatie. Terwijl je gefocust achter je bureau zit of onderweg bent naar een klant, ontdek je hoe je de diepste wensen van je doelgroep blootlegt. Transformeer vage productideeën naar een...

تبخرت زيادة راتبك الأخيرة وسط نفقاتك اليومية؟ اكتشف كيف يسرق تضخم نمط الحياة استقرارك المالي دون أن تشعر. حينما ترتفع مداخيلنا، تتسلل الترقيات الصغيرة إلى...

每一次冲动消费的背后，其实是你对“理想自我”的焦虑补偿与身份重塑渴望，而这套消费心理学框架将帮你彻底打破囤积与闲置的恶性循环。看着塞满衣柜却从未穿过的衣服，或是那些买来就吃灰的健身器材，你需要的不是...

حرر هويتك من فخ قرارات الشراء، وتعلم مهارات الاستهلاك الواعي لتحقيق تطوير الذات الفعلي دون الاعتماد على التسوق. كثيرًا ما نكدس الأشياء في منازلنا ونحن نظن أننا...

告别死记硬背的销售话术与令人焦虑的业绩压力，真正的高效转化源于精准洞察客户购买心理与底层决策逻辑。当你不再被买家表面上的拒绝理由牵着鼻子走，每一次沟通都会变得从容不迫。这是一套专为渴望突破职场瓶颈、...

收入翻倍存款却原地踏步，这场无声的“生活方式通胀”正在悄悄吞噬你的财务自由。无论你是刚拿到满意薪水、满心欢喜的职场新人，还是在都市通勤中疲于奔命、赚得多花得更多的中产白领，这种魔咒几乎困扰着每一个人...

当无意识的冲动消费榨干了钱包与精力，你该如何在拒绝极端克制的前提下，重建富足且从容的极简生活？摆脱被商家促销和社交环境裹挟的困境，重新夺回生活的主导权，并不是要你过上苦行僧般的日子。这是一场关于消费...

Padroneggia la psicologia d'acquisto ed esercita un'influenza etica per chiudere trattative con assoluta sicurezza. Dimentica le vecchie tattiche manipolatorie e impara a decodificare le paure, le motivazioni e i processi decisionali nascosti dei tuoi clienti. Questo approccio trasforma ogni...

تخلص من الإحباط البيعي وحوّل ميزات منتجك إلى قيمة شرائية فورية من خلال استراتيجية تسويق عملية تخاطب عقل العميل مباشرة. سواء كنت تطلق مشروعك الناشئ أو تسعى لمضاعفة...

Transforme produtos ignorados em escolhas óbvias ao dominar a estratégia de marketing e propostas de valor. Quando a competição é brutal e o consumidor está sobrecarregado, ter apenas bons diferenciais não basta para garantir o sucesso. É preciso construir uma mensagem lúcida, direta e...