検索キーワード： 消費者行動・市場調査

What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time...

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.

From Microsoft's President and one of the tech industry's wisest thinkers, a frank and thoughtful reckoning with how to balance enormous promise and existential risk as the digitisation of everything accelerates. In Tools and Weapons, Brad Smith takes us behind the scenes on some of the biggest stories to hit the tech industry in the past decade. From Edward Snowden's NSA leak to the NHS WannaCry ransomware attack, this book is essential listening to understand what's happening in the world around us.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and...

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being. 

The old industrial world is gone. Yet traditional management models still treat marketing like a machine: insert budget, receive results. Marketing is a complex, non-linear system and your old playbook was never designed for today's uncertain environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a breakthrough approach rooted in systems thinking and complexity science that finally explains why your best efforts produce unpredictable results and shows you what leaders must do instead to stay credible, strategic, and in control.

«Голос клиента. Открываем секреты целевой аудитории»—ваш надежный гид в мире эффективного взаимодействия с клиентами. Благодаря авторскому алгоритму, разработанному Еленой Кравченко и Екатериной Гайнутдиновой, вы научитесь исследовать возрастные группы и базовые архетипы. Аудиокнига подчеркивает важность выбора целевой аудитории, с которой у вас есть общие ценности.

In an increasingly competitive market, it’s harder and harder to stand out. But by reaching consumers on an emotional level, we can make a lasting, impactful connection in little more than the blink of an eye. This is the idea at the heart of the ThinkBlink Manifesto. With abundance of stores, products on retail shelves and website pages teeming with choices, never has the need to make your brand stand out been more urgent. Studies reveal that consumers make these choices on emotional impulse rather than through calculated weighing of a product’s pros and cons.

Ontdek hoe je door echte aandacht en persoonlijke benadering klanten in ambassadeurs verandert, met praktische tips voor onderscheidend verkopen in de moderne economie.

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions...

Leer neuromarketing toepassen in je digitale strategieën door woorden en beelden effectief in te zetten voor optimale conversie en een creatieve customer journey.

¿Por qué los consumidores realmente compran? La mayoría de las decisiones de compra no son lógicas, sino psicológicas. Este libro revela los principios ocultos del comportamiento del consumidor y cómo influyen directamente en cada decisión de compra. Comprender estas dinámicas no es opcional para los profesionales de ventas: es la diferencia entre vender ocasionalmente o dominar el mercado.

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are...

Avez-vous déjà remarqué que les fruits et légumes sont toujours placés à l'entrée des supermarchés ? Qu'il n'y a jamais de caisse visible dans les boutiques de luxe ou les Apple stores ? Ou que les mascottes des céréales regardent presque toujours vers le bas ? On pourrait croire à des détails. En réalité, rien n'est laissé au hasard. Tout est pensé pour influencer notre cerveau, déclencher l'envie, installer la confiance et provoquer l'achat –; sans jamais le forcer.

From the author of Junkyard Planet, "an anthem to decluttering, recycling, making better quality goods and living a simpler life with less stuff." —Associated Press Downsizing. Decluttering. Discarding. Sooner or later, all of us are faced with things we no longer need or want. But when we...

You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our...