検索キーワード： 消費者行動・市場調査

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet...

From the man who coined the term "net neutrality," author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future. We live in an age of extreme corporate concentration, in which...

The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.

Transforme produtos ignorados em escolhas óbvias ao dominar a estratégia de marketing e propostas de valor. Quando a competição é brutal e o consumidor está sobrecarregado, ter apenas bons diferenciais não basta para garantir o sucesso. É preciso construir uma mensagem lúcida, direta e...

تجاوز ضجيج المنافسة في قطاع الأعمال وابنِ استراتيجية تسويق تجعل منتجك الخيار البديهي والوحيد للعميل وسط سوق مزدحم. استمع أثناء تنقلك اليومي إلى هذا الدليل العملي...

Domine a economia comportamental e descubra por que mentes brilhantes tomam decisões financeiras que custam tão caro. Seja organizando o orçamento em casa ou buscando clareza mental durante o seu trajeto diário, esta jornada reflexiva e pragmática expõe as armadilhas invisíveis que...

Arresta l'inflazione dello stile di vita e proteggi le tue finanze personali quando un aumento di reddito evapora. Se fatichi a risparmiare nonostante la tua carriera avanzi, questo ascolto pratico ed empatico ti aiuterà a spezzare il frustrante ciclo del "guadagno di più, spendo di più"...

أتقن سيكولوجية الإقناع وحوّل حوارات البيع المربكة إلى صفقات ناجحة عبر فهم الدوافع العميقة لعملائك. تخلَّ عن أساليب الضغط التقليدية، وانطلق في رحلة مهنية هادئة...

毎月の明細に潜む少額の継続課金を優しく紐解き、漠然としたお金の不安を安心の家計管理へと変える実践的なガイドです。日々の通勤時間や休日のリラックスタイムに耳を傾けるだけで、見過ごしていたサブスクリプシ...

Domina tus finanzas personales y frena la inflación del estilo de vida que devora tu reciente aumento salarial. Has mejorado tus ingresos, pero paradójicamente sientes que el dinero se escapa de tus manos cada mes. Esta fuga silenciosa ocurre cuando las decisiones cotidianas elevan tus gastos...

Domina la psicología del consumidor y frena las compras impulsivas antes de que las ofertas relámpago vacíen tu cuenta. Si sientes agobio ante esos relojes que marcan los últimos minutos o dudas si realmente necesitas ese producto, este enfoque práctico y empoderador te devolverá el...

Transforma tu idea en una startup exitosa sin perder tiempo o dinero creando productos que nadie necesita realmente. Ya sea que estés dando tus primeros pasos como emprendedor o busques validar un proyecto estancado, este enfoque directo te aportará una claridad total. Aprovecha tus momentos...

Trasforma il benessere capendo come gli alimenti ultratrasformati manipolano il tuo appetito e la salute. Che tu stia spingendo il carrello dopo una giornata estenuante o cercando opzioni sane tra mille impegni, questa narrazione offre un approccio profondamente rassicurante e privo di giudizio...

Trasforma il tuo duro lavoro in offerte commerciali irresistibili e aumenta le vendite senza usare trucchi psicologici. Se fai fatica a comunicare il vero valore dei tuoi servizi o perdi contratti per l'indecisione del pubblico, hai bisogno di una strategia di business lineare e diretta. Questo...

Frena las compras compulsivas y protege tus finanzas personales diseñando un escudo mental contra el consumismo digital. Si transitas un periodo de ahorro o desintoxicación, esta guía te acompaña con empatía para gestionar la ansiedad que generan los descuentos fugaces. Transforma la...

Alcanza el consumo consciente y sana tus finanzas personales separando tus fantasías de transformación de tus compras. Muchas veces, adquirir un objeto esconde el deseo profundo de cambiar nuestra identidad o calmar la frustración diaria. Esta escucha reflexiva te invita a mirar esa brecha...