検索キーワード： 消費者行動・市場調査

Prepare your business today or risk irrelevance tomorrow. The generation that will reshape everything about how brands connect with consumers has arrived in full force. Generation Alpha, the largest generation in history—with a projected spending power of $5.5 trillion by 2029—will transform...

You can't separate marketing, product, and AI anymore—The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology—now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our...

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are...

A revelation of the invisible forces shaping your spending habits, from impulse buys to brand loyalty. Have you ever questioned your sanity after looking at all those unnecessary things you bought after a late night online shopping spree? Or worse still, have no recollection of buying them at...

Almost nothing is made where you think it is Where Does My Stuff Come From? reveals the complex international supply networks behind products Americans use daily, from chocolate chips and computer chips to athletic shoes and frozen fish. Written by Willy Shih, a Harvard Business School professor...

The companies that win aren’t the ones with the best product, but the ones that make every buyer move now—not later. Stop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger...

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book presents your solution, offering a clear, actionable framework for linking UX decisions...

那些藏在账单深处的自动续费和隐形数字订阅，正利用你的信息过载与支付盲区，每个月悄无声息地抽走一笔可观的财富。面对无处不在的微小扣款，你是否时常感到财务焦虑，却又在繁忙的高压生活中无暇梳理混乱的账户？...

Stop met prijsstunts en bouw een onweerstaanbaar verkoopsysteem dat direct converteert door oprechte waardecreatie. Terwijl je gefocust achter je bureau zit of onderweg bent naar een klant, ontdek je hoe je de diepste wensen van je doelgroep blootlegt. Transformeer vage productideeën naar een...

当你在深夜难以抗拒零食的诱惑时，问题不在于你的意志力，而是食品工业精心设计的能量密度与口感陷阱。无论你是时间紧迫的通勤族，还是在节食循环中屡屡受挫的焦虑者，这里没有任何居高临下的道德指责，只有对食欲...

تبخرت زيادة راتبك الأخيرة وسط نفقاتك اليومية؟ اكتشف كيف يسرق تضخم نمط الحياة استقرارك المالي دون أن تشعر. حينما ترتفع مداخيلنا، تتسلل الترقيات الصغيرة إلى...

每一次冲动消费的背后，其实是你对“理想自我”的焦虑补偿与身份重塑渴望，而这套消费心理学框架将帮你彻底打破囤积与闲置的恶性循环。看着塞满衣柜却从未穿过的衣服，或是那些买来就吃灰的健身器材，你需要的不是...

حرر هويتك من فخ قرارات الشراء، وتعلم مهارات الاستهلاك الواعي لتحقيق تطوير الذات الفعلي دون الاعتماد على التسوق. كثيرًا ما نكدس الأشياء في منازلنا ونحن نظن أننا...

告别死记硬背的销售话术与令人焦虑的业绩压力，真正的高效转化源于精准洞察客户购买心理与底层决策逻辑。当你不再被买家表面上的拒绝理由牵着鼻子走，每一次沟通都会变得从容不迫。这是一套专为渴望突破职场瓶颈、...

收入翻倍存款却原地踏步，这场无声的“生活方式通胀”正在悄悄吞噬你的财务自由。无论你是刚拿到满意薪水、满心欢喜的职场新人，还是在都市通勤中疲于奔命、赚得多花得更多的中产白领，这种魔咒几乎困扰着每一个人...

当无意识的冲动消费榨干了钱包与精力，你该如何在拒绝极端克制的前提下，重建富足且从容的极简生活？摆脱被商家促销和社交环境裹挟的困境，重新夺回生活的主导权，并不是要你过上苦行僧般的日子。这是一场关于消费...

当你的心血之作在激烈的市场竞争中被淹没，如何用精准的产品定位瞬间抓住客户的注意力并促成购买？在这个信息过载的商业环境中，好产品如果无法清晰传达核心价值，就注定会被受众无情忽略。这套务实直白的营销方法...

告别令人焦虑的施压式推销，掌握买家心理学与合乎道德的影响力，让客户在高度透明的商业环境中主动向你购买。如果你常常因为害怕被拒而在报价时犹豫不决，或是对强行逼单感到内疚与排斥，这套基于真实人际互动逻辑...

Ontcijfer de verborgen koopmotieven van je klant en verander stressvolle acquisitie in zelfverzekerd verkoopsucces. Dit nuchtere en energieke luisterboek is de ideale metgezel tijdens je dagelijkse woon-werkverkeer om je professionele vaardigheden direct aan te scherpen. Je leert hoe je oprechte...

Krijg grip op jouw marketingstrategie met een positionering die twijfel bij de koper direct wegneemt. Of je nu zenuwachtig bent voor een naderende productlancering of tijdens je dagelijkse woon-werkverkeer zoekt naar zakelijke focus, deze no-nonsense gids biedt razendsnel overzicht. Laat vage...