検索キーワード： PR・広報

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration become strategy and hope sustain...

累計400万部突破！『眠れなくなるほど面白い図解シリーズ』最新作！ ★カリスマYouTuberヒカルの「ここがすごい！」を、著者林尚弘が語る前代未聞＆異例の一冊！★ トップYouTuberとしての活躍はもちろん、会社経営者としても大きな影響力を持つ、異色のYouTuberヒカルさん。

Bloomsbury presents Brought to You By: How Corporations Warped the Truth, Conned the Public, and Broke Democracy, written and read by Amy Westervelt. Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW "A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of Truth A...

I denne bog får du svar på, hvordan de gør, og du kommer bag kulissen hos en række inspirerende cases og får deres bedste anbefalinger. Bogen inddrager den nyeste forskning på tværs af kommunikation, marketing, ledelse og adfærdsdesign, og du lærer, hvordan du bringer metoden ind i...

Negociar con eficacia no está reservado sólo para los grandes empresarios y altos directivos. Con este libro conocerá las habilidades de negociación que usan los expertos y podrá negociar como ellos. ¿Quién ha dicho que negociar con eficacia está reservado sólo para los grandes...

Российский гуру PR Михаил Умаров, который приложил руку к тому, что бренд «Билайн» стал настолько известным, в своей новой книге рассказывает о самых важных трендах и правилах, которые помогут вам стать лидером на рынке. Однако социальные сети и новые каналы информации вернули профессию пиарщика к изначальной идее связи с общественностью: прямому разговору с аудиторией и быстрой обратной связи.

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear...

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop...

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping...

Master influencer marketing and protect your brand reputation from social media crises with proactive risk management. Whether you are navigating a stressful morning commute or leading a high-stakes strategy meeting, this empowering guide equips marketing leaders to confidently scale creator...

إنها لعبة تلعبها بالفعل، سواء أعجبك ذلك أو لم يعجبك. ويمكنك أن تقرر إما تجاهلها - لكنك ستبقى تحت رحمة ما يقوله الآخرون عنك - وإما قضاء وقت كافٍ لتتعلم فيه الكيفية التي تسير بها هذه اللعبة، وعندها سيعود عليك من الفوائد ما لا حصر له.

Most marketing books are written for marketers. This one is written for leaders. Stop treating marketing as a cost centre. Start leading it like a business executive. Marketing doesn’t fail because of bad campaigns. It fails when organisations fail to think strategically about marketing. Leaders become trapped in justifying budgets and defending headcount, instead of influencing outcomes and translating “marketing speak” into C-suite impact. The Marketing Movement changes that dynamic.

Social media is one of the fastest growing industries in the world. Wouldn't it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing in-depth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, I help you unlock your power by using your own ideas, talents, and skills to create content. I share the tools that are necessary to be successful.

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal. In an era when consumers can spot spin a mile...

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations Officer (PRO), he was an admired maritime reporter for the Los Angeles Times and Reserve Officer appointed to intelligence duties. By October 1944, he was hated by most of...

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant...

Versnel de groei van je onderneming met state-of-the-art marketing, door klantgerichtheid, product-marketfit, sterke boodschappen, en data-inzichten optimaal te benutten. Ontdek de kracht van growth marketing en influencers.

Web編集長が、「読まれた記事」「読まれなかった記事」を分析し続けて見つけた「読んでみたくなる言葉」の法則！

Tired of being the industry’s best-kept secret? That ends here. Pitchworthy isn’t another fluffy marketing book. It’s your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she’s pulling back the curtain and handing you the exact playbook she uses to get her clients featured in Elle Décor, Fast Company, the TODAY Show, and more.

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.