検索キーワード： PR・広報

In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.

In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable...

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

Whether you’re a business owner, entrepreneur, or freelancer, winning trust online can be a colossal feat. How can you prove your expertise when you’re just starting out or have only been in business a few years? Becoming an influencer and growing a profitable website seems like a moonshot. But it isn’t. You can rise to influencer status this year. You can wow browsers with eye-popping credibility that has them begging to punch in their credit card details. And you can do this in six months or less - and possibly even in weeks.

Es gibt Fundraising… und dann gibt es hocheffektives Fundraising. Sorgen Sie dafür, dass Ihres zu Letzterem gehört!

This short book is for anyone who runs or markets an app—or other startup, scaleup or challenger brand—and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year—over 4,000 a day—it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. This book is at least two things: part case study and part how-to guide.

Discover the fastest path to organizational growth and impactful messaging through the immersive world of live events. In this book, you'll gain invaluable insights from my 18 years of experience producing world-class events nationwide. Million Dollar Event unveils the strategies that have propelled me to serve prestigious clientele, including US presidents, professional sports teams, Fortune 500 companies, Grammy Award-winning artists, social media influencers, christian ministries, and numerous non-profit organizations.

This book is for HR leaders, talent acquisition professionals, marketing and communications experts, and C-suite executives who know that talent is their greatest competitive advantage—but struggle to turn that into a brand that actually attracts and retains top performers. If you want to turn your employer brand into a strategic business asset, this book is for you. If you need a clear roadmap to cut through the noise and create real impact, this book is for you. If you’re ready to ditch short-term campaigns and build a brand that works long-term, this book is for you.

This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.

In the era of constant online visibility, one misstep can tarnish a reputation built over years. Reputation Repair on Social Media is a crucial guide for individuals, businesses, and brands navigating the aftermath of a social media crisis. This book provides practical, actionable strategies for repairing your image, regaining trust, and transforming online misfortunes into opportunities for growth.

Geht es dir auch so? Hast du genug von herkömmlichen Verkaufstrainings, die dir nur kurzfristige Erfolge versprechen? Fragst du dich, warum dein Verkaufsansatz oft nicht das volle Potenzial entfaltet? Dann wird es Zeit, eine neue Perspektive zu entdecken: Der wahre Schlüssel zum Erfolg liegt nicht nur in Produkten, sondern in dir selbst! „So geht Vertrieb – Verkaufen beginnt bei dir!“ lernst du, dass der Verkauf weit über das bloße Anpreisen von Produkten hinausgeht.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Bernays (1891-1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape. Propaganda today has a negative connotation, but Bernays uses the term in a neutral sense. Writing in the 1920s, he redefined what he called the “new propaganda” as public relations—a name that has stuck ever since.

Are you a pharmacist or healthcare professional overwhelmed by the endless sea of podcasting advice? Written by a pharmacist-podcaster with years of experience, this concise guide cuts through the noise and delivers exactly what you need to launch your own podcast—no fluff, no complicated jargon.

First published in 1928, Edward Bernays’ Propaganda may be the single most important work on public relations ever to appear. Even the most casual reading reveals that the principles he sets out in this short but compelling book remain as true as ever in the present era of social media and AI. Bernays (1891–1995), a nephew of Sigmund Freud, shaped the management of public opinion at a time when the modern media were beginning to take their present shape.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.