検索キーワード： PR・広報

Wikipedia for Business 2024 is written for marketing, communications, and PR professionals. It is a “how to” manual for all things Wikipedia: how to understand how Wikipedia affects online reputations, SEO, and brand authority; how to view your role in relation to Wikipedia; how to interact with Wikipedia editors; and how to edit or request edits to articles.

Does your brand have what it takes to be a Reputation King? Scott and DJ think so. As two of the leading online reputation management experts running one of the largest and most trusted online review platforms in the world, Scott Brandley and DJ Sprague have helped thousands of brands to significantly increase their trust, traffic, and sales. Now, for the first time ever, they pull back the curtain and show you: how the online rating and review world really works, why it's deliberately rigged for you to fail, and what you can do to ethically "hack the system" to win!

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

Tired of feeling misunderstood and unable to connect with people on a deeper level? Struggling to navigate social interactions and build meaningful relationships? If so, this guide is your ultimate key to unlocking the secrets of human connection and achieving personal and professional success. Master the art of reading people like a book: Uncover the subtle cues of body language, facial expressions, and tone of voice to gain a profound understanding of others' thoughts, emotions, and intentions.

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

In this groundbreaking book, discover the secrets to conquering shyness and becoming a clear, confident, and charismatic communicator. Picture yourself effortlessly initiating conversations, breaking free from the grip of social anxiety, and mastering the art of small talk.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

Ready to quit your 9-to-5 and become the next big social media influencer? Stop scrolling and start reading because this is the only guide you'll ever need! "20 Steps to Becoming a Social Media Influencer: The Unfiltered Guide" by Leslie Javier offers a no-holds-barred roadmap to social media stardom. Want to gain followers and monetize your passion? How about connecting with people who actually matter?

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

Rubin delivers actionable insights drawn from compelling case studies, unlocking the secrets of turning adversity into advantage. This is not just a guide but a blueprint for resilience, arming businesses with strategies to navigate disruption and come out stronger.

The journey to mastering persuasive selling is a dynamic exploration of skills, strategies, and a commitment to continuous improvement. This comprehensive guide has navigated through ten essential chapters, covering key aspects of the persuasive selling process.

In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey on a $400-million dam project. This book is for PR professionals and project managers involved in issue management and stakeholder engagement on major infrastructure projects.

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done listening you will come to understand the power your personal brand has and why you should be building it.

Discover the fastest path to organizational growth and impactful messaging through the immersive world of live events. In this book, you'll gain invaluable insights from my 18 years of experience producing world-class events nationwide. Million Dollar Event unveils the strategies that have propelled me to serve prestigious clientele, including US presidents, professional sports teams, Fortune 500 companies, Grammy Award-winning artists, social media influencers, christian ministries, and numerous non-profit organizations.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

In this audiobook, you'll learn the top tips for building your personal brand and becoming the go-to leader, using Dr. Jamil's proven system to get predictable results. Are You Visible?: A Simple Guide on How to Be Seen, Heard, and Chosen as the Go-to Leader is a must-listen for anyone looking to make an impact in their industry. Get your copy today and start being seen as the expert you are!

As a must-listen for entrepreneurs, business owners, executives, and anybody who wants to discover the seasoned strategies that will let them instantly improve their outreach and marketing efforts (without spending thousands of dollars!) Stop Being Invisible is a concise and foolproof audiobook that will transform the way you look at PR.