検索キーワード： PR・広報

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

On vous induit en erreur sur la manière d’utiliser l’IA.Les experts autoproclamés, les articles, les publications virales… tous répètent inlassablement les mêmes conseils : « Soyez précis. » « Attribuez-lui un rôle. » Et c’est précisément l’une des principales raisons pour...

Social media marketing is a game-changer for any brand today, but of course, you also have to do it right. When you take the right steps, it is endlessly rewarding. There are a lot of things that go into the process - for example, you have to select the right social media platform for your business, narrow down your target audience, schedule posts, determine what type of content you want to make, and then maintain the consistency along with several other marketing strategies that you need to apply.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

¡Conviértete en un experto de las conversaciones casuales y da las mejores primeras impresiones! ¿Alguna vez te has preguntado qué impresión le causas a las personas que conoces? ¿Te han presentado a alguien y, después de decir “hola” te quedas corto de palabras? ¿Tienes dificultades para entablar conversaciones casuales y normalmente experimentas “silencios incómodos”? Por suerte para ti, existen métodos y técnicas que puedes usar para mejorar tus habilidades de conversación, ganar más confianza en ti mismo y, dar una buena impresión. 

Due to its raw storytelling style, compelling content, and fast pace, Explosive Growth is a one-of-a-kind business book that transcends the narrow entrepreneurial audience to also appeal to listeners and business students looking to learn about startup life and entrepreneurship. It holds nothing back while detailing the highest highs and lowest lows of what it's really like to run a startup. 

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....

I denne bog får du svar på, hvordan de gør, og du kommer bag kulissen hos en række inspirerende cases og får deres bedste anbefalinger. Bogen inddrager den nyeste forskning på tværs af kommunikation, marketing, ledelse og adfærdsdesign, og du lærer, hvordan du bringer metoden ind i...

Negociar con eficacia no está reservado sólo para los grandes empresarios y altos directivos. Con este libro conocerá las habilidades de negociación que usan los expertos y podrá negociar como ellos. ¿Quién ha dicho que negociar con eficacia está reservado sólo para los grandes...

Master corporate communications and media coverage with this public relations playbook for earning lasting brand trust. Whether you are navigating a stressful morning commute or prepping for a high-stakes product launch, this focused guide transforms complex media strategies into a clear...

Master crisis leadership and strategic communications to transform from a tactical manager into a C-suite powerhouse. Perfect for your morning commute, this career-defining guide equips you to shape business outcomes, manage high-stakes corporate risks, and build enduring stakeholder trust. Stop...

إنها لعبة تلعبها بالفعل، سواء أعجبك ذلك أو لم يعجبك. ويمكنك أن تقرر إما تجاهلها - لكنك ستبقى تحت رحمة ما يقوله الآخرون عنك - وإما قضاء وقت كافٍ لتتعلم فيه الكيفية التي تسير بها هذه اللعبة، وعندها سيعود عليك من الفوائد ما لا حصر له.

Master digital reputation management and neutralize viral PR disasters before they destroy your corporate leadership. When a single hostile post can ignite global outrage in minutes, traditional slow-moving strategies will leave you exposed. Whether you are commuting to the office or stepping...

What if you never had to ask for a referral again? Most small businesses struggle with how to best attract clients and customers. But what if, instead of asking for referrals, your clients naturally introduced you to the people they care most about? The most successful entrepreneurs don’t chase referrals. They create referable experiences that make people feel confident, valued, and eager to spread the word. Author Dave Van Buskirk has personally experienced the way a memorable customer experience fosters trust that produces continuous referrals and long-lasting relationships.

Master influencer marketing and protect your brand reputation from social media crises with proactive risk management. Whether you are navigating a stressful morning commute or leading a high-stakes strategy meeting, this empowering guide equips marketing leaders to confidently scale creator...

Российский гуру PR Михаил Умаров, который приложил руку к тому, что бренд «Билайн» стал настолько известным, в своей новой книге рассказывает о самых важных трендах и правилах, которые помогут вам стать лидером на рынке. Однако социальные сети и новые каналы информации вернули профессию пиарщика к изначальной идее связи с общественностью: прямому разговору с аудиторией и быстрой обратной связи.

Most marketing books are written for marketers. This one is written for leaders. Stop treating marketing as a cost centre. Start leading it like a business executive. Marketing doesn’t fail because of bad campaigns. It fails when organisations fail to think strategically about marketing. Leaders become trapped in justifying budgets and defending headcount, instead of influencing outcomes and translating “marketing speak” into C-suite impact. The Marketing Movement changes that dynamic.