検索キーワード： PR・広報

Most marketing books are written for marketers. This one is written for leaders. Stop treating marketing as a cost centre. Start leading it like a business executive. Marketing doesn’t fail because of bad campaigns. It fails when organisations fail to think strategically about marketing. Leaders become trapped in justifying budgets and defending headcount, instead of influencing outcomes and translating “marketing speak” into C-suite impact. The Marketing Movement changes that dynamic.

Through pioneering research and interviews with a host of major figures, ranging from Jay-Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Man Booker prize-winning Hilary Mantel, Waller and Younger reveal the key mechanisms that make and remake our reputations, providing the essential...

Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.

Social media is one of the fastest growing industries in the world. Wouldn't it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing in-depth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, I help you unlock your power by using your own ideas, talents, and skills to create content. I share the tools that are necessary to be successful.

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations Officer (PRO), he was an admired maritime reporter for the Los Angeles Times and Reserve Officer appointed to intelligence duties. By October 1944, he was hated by most of...

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant...

Versnel de groei van je onderneming met state-of-the-art marketing, door klantgerichtheid, product-marketfit, sterke boodschappen, en data-inzichten optimaal te benutten. Ontdek de kracht van growth marketing en influencers.

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration transform into action, and hope...

Tired of being the industry’s best-kept secret? That ends here. Pitchworthy isn’t another fluffy marketing book. It’s your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she’s pulling back the curtain and handing you the exact playbook she uses to get her clients featured in Elle Décor, Fast Company, the TODAY Show, and more.

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal. In an era when consumers can spot spin a mile...

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

Brand partnerships cut through the noise of modern-day marketing to drive billions of dollars of consumer preference, but hardly anyone talks about them. A practical, digestible, principle-based guide for developing strong brand partnerships has never existed... until now. Brand Together presents a principle-based approach for developing successful brand partnerships.

In Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, Rubel draws upon her deep experience in all aspects of PR to help business owners, corporate executives, marketing professionals, and communications students of all types identify and capitalize on opportunities to grow their businesses.

Tired of feeling misunderstood and unable to connect with people on a deeper level? Struggling to navigate social interactions and build meaningful relationships? If so, this guide is your ultimate key to unlocking the secrets of human connection and achieving personal and professional success. Master the art of reading people like a book: Uncover the subtle cues of body language, facial expressions, and tone of voice to gain a profound understanding of others' thoughts, emotions, and intentions.

In this groundbreaking book, discover the secrets to conquering shyness and becoming a clear, confident, and charismatic communicator. Picture yourself effortlessly initiating conversations, breaking free from the grip of social anxiety, and mastering the art of small talk.

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

This book is a no-nonsense approach to launching your PR firm today. It’s a roadmap and a treasure trove of industry secrets–bound together for the bold spirit ready to carve out their niche in the dynamic world of public relations.

The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important.

In this book, Accredited Public Relations Professional Mary Ellen Miller shares her communications leadership journey on a $400-million dam project. This book is for PR professionals and project managers involved in issue management and stakeholder engagement on major infrastructure projects.