検索キーワード： PR・広報

Votes for Women! The Future Is Female! My Body, My Choice! Iconic rallying cries transformed women's rage into action in the struggle for equality, but without careful public relations campaigns, these slogans would have faded without impact. How did frustration transform into action, and hope...

Recommended by BILL McKIBBEN on the EZRA KLEIN SHOW "A book that every citizen needs to read." —JILL ABRAMSON, author of Merchants of Truth A gripping account of the corporate propaganda that has invaded our media, our democracy, and now the very nature of truth itself—from investigative...

Most marketing books are written for marketers. This one is written for leaders. Stop treating marketing as a cost centre. Start leading it like a business executive. Marketing doesn’t fail because of bad campaigns. It fails when organisations fail to think strategically about marketing. Leaders become trapped in justifying budgets and defending headcount, instead of influencing outcomes and translating “marketing speak” into C-suite impact. The Marketing Movement changes that dynamic.

Social media is one of the fastest growing industries in the world. Wouldn't it be great to create content doing what you love to do? In The Power of Content Creating, I teach, inspire, motivate, and show you how to earn income in the social media space, providing in-depth insight into what happens in the social media world and how content creating works. Using my personal experience as a backdrop, I help you unlock your power by using your own ideas, talents, and skills to create content. I share the tools that are necessary to be successful.

In Authentic PR: How Transparency Can Transform Your Business, legendary publicist Michael Levine—author of the bestselling Guerrilla PR—shows why honesty, candor, and vulnerability are now the most powerful tools in the communications arsenal. In an era when consumers can spot spin a mile...

When Lt. Cdr. Waldo Drake, USNR arrived in Pearl Harbor in June 1941 as the U.S. Pacific Fleet’s first Public Relations Officer (PRO), he was an admired maritime reporter for the Los Angeles Times and Reserve Officer appointed to intelligence duties. By October 1944, he was hated by most of...

From Butch Meily, trusted public relations strategist to Reginald Lewis, the history-making African American Mergers & Acquisitions dealmaker, comes an eye-opening business narrative. "From Manila to Wall Street" tells two stories: the first includes daring corporate takeovers, an exorbitant...

Versnel de groei van je onderneming met state-of-the-art marketing, door klantgerichtheid, product-marketfit, sterke boodschappen, en data-inzichten optimaal te benutten. Ontdek de kracht van growth marketing en influencers.

Web編集長が、「読まれた記事」「読まれなかった記事」を分析し続けて見つけた「読んでみたくなる言葉」の法則！

Tired of being the industry’s best-kept secret? That ends here. Pitchworthy isn’t another fluffy marketing book. It’s your no-nonsense guide to finally getting the recognition (and revenue) you deserve. KJ Blattenbauer has spent nearly three decades turning overlooked talent into in-demand authorities. Now she’s pulling back the curtain and handing you the exact playbook she uses to get her clients featured in Elle Décor, Fast Company, the TODAY Show, and more.

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.

The rules of marketing and brand building have fundamentally changed. The most successful brands today aren't necessarily the ones with the biggest marketing budgets. A multi-million-dollar ad campaign isn't worth what it once was, and progressive marketers know that and have adopted different...

Using compelling, real-world case studies—including firsthand experience from corporate crises that made global headlines—Ehrhart gives leaders the exact strategies they need to think, respond, and lead under pressure. Whether you’re a business executive, PR strategist, or crisis communicator, Crisis Compass will transform the way you approach high-stakes moments.

The crisis playbook you learned is obsolete. Worse—it's dangerous. What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations. Bradley Akubuiro served as Boeing’s chief spokesperson during the 737 MAX crisis and has counseled companies facing everything from DEI backlash to viral boycotts.

This compilation of viewpoints is intended to show how to transform your Architecture, Engineering and Construction (AEC) firm from features-based messaging to an emotionally connected partnership. This audiobook highlights unique stories of the human element through client partnership and success. The goal is to help you form a strong partnership bond and win more work!

With the first edition of Breaking Bad News, Jeff Hahn created an essential guide for surviving the first crucial hours of a reputation crisis. He synthesized thirty years of crisis communication experience into one model, helping brands navigate uncharted territory with tools proven to work whenever unexpected situations, malicious events, or head-scratching screw-ups threaten a reputation.

When I first stepped into the world of male stripping, I wasn’t anyone’s fantasy. I was just another guy trying to learn the hustle, reading the room one glance at a time. But the clubs have a way of shaping you. They sharpen your instincts, sand down your hesitations, and force you to figure out exactly who you are—or at least who you need to be to survive the night. What started as a side gig turned into a crash course in human psychology. I learned how desire works, how money moves, and how people reveal the truth about themselves when the lights go low and the music hits just right.

共同通信社が配信するウェブ「47NEWS」でオンライン記事を作成し、これまで300万以上のPVを数々叩き出してきた著者が、アナログの紙面とはまったく異なるデジタル時代の文章術を指南する。

Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards—a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership—offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan’s gone to hell.

「センスには自信がなくて」という人に！高学歴や大企業勤めで、自信に満ち溢れている社会人も、出世頭でハイパフォーマンスを出すビジネスパーソンも、センスの話になると、とたんに申し訳なさそうな、恥ずかしそうな顔をする。