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A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. Enterprises can create no greater value than to help customers achieve their aspirations—whether improving health, increasing wealth, developing wisdom, or finding purpose.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

In Redesigning Thinking, Clive Grinyer discusses service design – the holistic process of managing all the points in a customer’s journey with the provider, from the initial introduction down to the last customer interaction, with the purpose of designing each interaction and experience in a way that is user-friendly and relevant to the customer.

Most small business owners spend all their energy finding new clients, but the real growth lies in retention. Retention Made Simple reveals how to keep your clients longer, get more referrals, and turn appreciation into your most powerful marketing strategy, all without expensive tools or complicated funnels.

In a world where products are easy to copy and prices can change overnight, loyalty is the ultimate competitive advantage. Winning Customer Loyalty is your blueprint for transforming ordinary shoppers into passionate advocates who buy more, stay longer, and tell others why they love your brand.

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.

Experiencia del cliente impulsada por IA: el futuro de la excelencia en el centro de llamadas. Una guía completa para operaciones de alto rendimiento. Hace treinta años, el servicio al cliente priorizaba la velocidad y la eficiencia sobre la satisfacción y la empatía. Con el tiempo, observé y lideré su evolución de un centro de costos a una ventaja estratégica en empresas grandes y pequeñas.

What do fleas, betrayal, and bankruptcy have to do with building a technology business? Everything. In Standing on Shoulders: From Fleas and Failure to Building a Culture of Service in Tech, Sam Sapp shares his raw, unfiltered journey from near-collapse to creating a company built on faith, resilience, and service. From the sting of broken partnerships to the grind of clawing back from bankruptcy papers, from ransomware stand-offs to rebuilding trust in technology, Sam’s story is as much about people as it is about IT. This isn’t a how-to manual.

ROI Reimagined introduces 11 revolutionary ways to measure business success in the modern marketplace: Return on Inspiration – How well do you motivate your people? Return on Integrity – Do customers trust your brand? Return on Inclusion – Does your business reflect the world you serve? Return on Innovation – Are you evolving fast enough to stay relevant? And 7 more game-changing metrics that forward-thinking leaders are already using to outperform their competition. Why settle for measuring the past when you could be shaping the future?

In The Referable Client Experience, author Stacey Brown Randall teaches you how to create an intentional client experience that generates the referrals you deserve. As a coach and consultant, Brown Randall has successfully shown business owners how to cultivate reliable, consistent referrals. Now, she brings her proven method to you. You do great work and are valuable to your clients. So why don’t they refer you? A hard truth: Doing great work does not equate to referrals.

Are you sitting on a brilliant book idea but feel completely paralyzed by the technical side of Amazon KDP? You are not alone. Most aspiring authors never publish because they fear formatting errors, cover design, or simply don't know where to start. This guide breaks down the complex world of self-publishing into a manageable, step-by-step roadmap. You will discover how to validate your book idea to ensure profitability before you even write a word, and how to utilize voice-to-text tools to write your manuscript efficiently.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

Any business can be unrivaled! In today’s crowded marketplace, pouring money into marketing or simply having a better product won’t make your business stand apart. Real growth doesn’t come from incremental improvements or playing catch-up with competitors. It comes from being the only choice your customers want. Business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle.

Tu crois que ton job en service à la clientèle, c’est juste sourire, passer des commandes et répondre à des questions bizarres?

Imagine walking into any room and instantly picking up on the true feelings, intentions, and motivations of the people around you. If you’ve ever struggled to read social cues, decode mixed messages, or sense when someone’s being dishonest, you're not alone. But what if you could understand people deeply, connect effortlessly, and navigate any situation with clarity and confidence? This audiobook is your practical, step-by-step guide to mastering the hidden language of human behavior—so you can stop second-guessing and start reading people like a book.

This course is tailored for customer service representatives, technical support agents, and sales professionals who assist Spanish-speaking clients via phone, email, or chat. It focuses on the language required for professional and polite communication in support roles.

The highs and the very low of a mentally exhausted customer support agent. A story filled with humour, love and despair.

Build Around Them: Unlocking Loyalty, Growth and Trust Through Customer Centricity is your go-to manual for transforming the way you do business and building lasting loyalty. Written for any business owner or leader hungry for growth, this hands-on guide dives deep into the essential principles of customer centricity, drawing on years of coaching entrepreneurs and leaders and valuable insights from leading brands. Packed with practical tips, real-world examples, and actionable checklists at the end of every chapter, Build Around Them helps you put customer centricity into action.

Stories move people—and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.

Unlock the secret to turning one-time buyers into lifelong fans with Using AI to Improve Customer Retention and Loyalty Programs. In this game-changing guide, Catholic Deacon John O’Maley – a West Point graduate, former U. S. Army Ranger Captain, and P&G marketing alumnus – reveals how businesses of all sizes can harness artificial intelligence to boost customer loyalty. Discover how AI is transforming the way companies engage customers, from predictive algorithms that anticipate churn before it happens, to personalized recommendations and chatbots that delight customers 24/7.