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Oratory is one of the most influential skills in history, capable of shaping societies, transforming thoughts, and consolidating leaderships. This book presents a comprehensive study on the fundamentals, techniques, and philosophy of rhetoric, exploring its evolution from Antiquity to the challenges of communication in the digital era. Based on the teachings of Aristotle, Cicero, and Quintilian, the work analyzes the essential principles of persuasion, including ethos, pathos, and logos, and details strategies that make the speech more effective and impactful.

Unlock the secrets to confident and effective public speaking with How to English: Public Speaking and Presentation Skills. This comprehensive guide, packed with practical strategies and expert advice, is tailored for intermediate English learners looking to elevate their speaking skills, whether for academic, professional, or personal purposes.

Discute menos, habla más te ofrece estrategias fáciles de aplicar que cambiarán para siempre tu forma de comunicarte. Como abogado especializado en tribunales y experto en comunicación efectiva, Jefferson Fisher ha enseñado a millones de personas a discutir menos y hablar más. Ahora, ofrece un plan que te mostrará cómo transformar tu vida y tus relaciones de conversación en conversación.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.

Discover the fundamental principles of negotiation, explore specific strategies for dealing with various scenarios, and immerse yourself in case studies that illustrate essential concepts. With an ethical approach and a focus on building solid relationships, you will learn to apply power, influence, and empathy responsibly. Additionally, explore how technology is shaping the future of negotiations and how to adapt to emerging trends. This book is an invaluable resource for academics, professionals, and anyone looking to enhance their negotiation skills.

La meilleure leçon à retenir d’une école de commerce, c’est de comprendre ce qu’elle ne pourra pas vous apporter : l’expérience, indispensable pour réussir en entreprise et dans les affaires. Le bestseller international de Mark McCormack comble cet écart entre vos connaissances acquises et la pratique du monde des affaires au quotidien, de la gestion d’une entreprise au management.

Success in business isn’t just about what you know—it’s about how you connect. In today’s fast-paced, tech-driven world, genuine human relationships are the key to unlocking peak performance, strong teamwork, and lasting success. Cultivate is your go-to guide for turning everyday interactions into powerful, real connections.

¿Aspiras a mejorar tus habilidades comunicativas para influir positivamente en tu entorno?¿Estás preparado para transformar tus relaciones personales y profesionales a través de una comunicación efectiva? Si tu respuesta a estas preguntas es sí, entonces te invitamos a seguir leyendo… Diversos estudios han demostrado que una comunicación ineficaz es una de las principales causas de conflictos en las relaciones.

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

The Radical Candor® approach—Caring Personally while Challenging Directly—can move you from a command-and-control culture to one of collaboration. Developed by Kim Scott, Radically Candid guidance is feedback that’s both kind and clear, specific and sincere.

Using accessible visual metaphors and concrete methods and examples, Design for How People Learn, Second Edition will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Are you tired of feeling overwhelmed and pressured at car dealerships? Do you want to confidently navigate the car buying process and secure the best deal possible? The Ultimate Car Buying Negotiation Guide is your step-by-step roadmap to unlocking savings and making informed decisions.

Stepping Up: From Valued Employee to Supervisor is your essential guide to launching your career and successfully transitioning from team member to team leader. In your hands you hold a blueprint, including the wisdom, strategies, and ideas for leading with impact. This comprehensive book covers the mental and emotional challenges of leadership, along with practical skills and strategies for success. You’ll learn to navigate leadership complexities with confidence and clarity through engaging insights and actionable advice.

Speak like a Lawyer: Write like a Lawyer: Communicate like a Top Legal Professional in the Digital Age aims to provide listeners with the essential communication skills necessary to excel as a top lawyer in the digital age—from arguing cases to presenting evidence and communicating with clients. Whether in the courtroom, during client consultations, or in written briefs, the power of well-crafted words can determine the outcome.

人間関係も仕事もメンタルも、言い方を変えれば全部うまくいく！Instagramフォロワー24万人、話題のアカウントが初の書籍化。

En El Libro Secreto de la Propaganda , Alejandro Llantada explora las poderosas técnicas detrás de los mensajes que mueven masas y transforman sociedades. Desde líderes políticos hasta marcas icónicas, quienes han alcanzado el éxito duradero lo han hecho siguiendo principios fundamentales que ahora puedes descubrir. No importa si cuentas con millones de dólares como los partidos políticos o apenas una idea y una hoja en blanco como Lenin o Lutero: el poder de la propaganda está al alcance de cualquiera que se atreva a dominarlo.

Coach your clients to sky-high success by using the power of motivational interviewing, plus a bonus offer included.

Created by leadership communication experts David Pullan and Sarah Jane McKechnie from The Story Spotters, this practical guide combines the science and art of story to help you influence the change you need to see. It’s a proven framework that makes ideas sustainable, adaptable, and unforgettable.

A C-Suite Executive’s Guide to Leading High-Performance Teams & Resolving Workplace Conflict! Are you a leader struggling with difficult team dynamics, unproductive employees, or workplace conflict? Do you want to enhance collaboration, build trust, and hold your team accountable—without micromanaging? What You’ll Gain from This Book: How to Handle Difficult Personalities – Learn to manage manipulators, passive-aggressors, narcissists, and workplace bullies with confidence. Conflict Resolution & Mediation Tactics – Turn workplace tension into opportunities for team growth and innovation.