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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered...

In his trademark communication style, Maxwell teaches the principles and practices of high-road leadership that can increase anyone’s influence and help them make their world a better place.

“A fascinating look into why people reveal what they do about themselves—and how we can all communicate better with others.” —Arthur C. Brooks, bestselling author of From Strength to Strength A groundbreaking book on the surprising potential of revealing more of ourselves to others, from...

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to...

*A Next Big Idea Club Must-Read of 2024* *Longlisted for the Non-Obvious Books Award, 2024* Ever wonder why the “loud” people at work get noticed, rewarded, and promoted? Do you worry that you need to be loud to succeed at work, too? When Jessica Chen entered the workforce, she felt like...

Ao longo de oito décadas, este livro se tornou a referência quando o assunto é o desenvolvimento das relações humanas, das habilidades sociais e da comunicação eficiente. Partindo do princípio de que é preciso se interessar genuinamente por aqueles com quem interagimos, ele mudou a vida de milhões de pessoas, fazendo-as se sentirem mais seguras, abertas e confiantes em seus encontros sociais e profissionais.

Whether you are a new player or a seasoned veteran, Secrets to Winning at Office Politics can help you increase your personal power without compromising your integrity or taking advantage of others. This smart, practical guide shows you how to stop wasting energy on things you can't change and start taking steps to get what you want. 

Part of the bestselling Surrounded by Idiots series! Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace...

A New York Times and Wall Street Journal bestseller From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a...

Whether meeting a new client or bumping into a potential mate, you only have a few seconds to make a favorable impression. Is that really possible? Author Nicholas Boothman, a lecturer and licensed master practitioner of neurolinguistic programming, believes yes! He introduces a revolutionary approach to face-to-face communication that will help anyone succeed at making meaningful, and immediate, connections.

In Respect: How to Change the World One Interaction at a Time, veteran public relations executive Robert Dilenschneider delivers an insightful and original discussion of how to cultivate respectfulness in every facet of your life. You’ll learn how to embody and encourage respectful behavior and speech among work colleagues, family, friends, and others.

A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are...

月間200万PV超のIT用語解説サイト「わわわIT用語辞典」管理人が伝授！知識ゼロの相手にも伝わる説明術。「丁寧に説明しているのに伝わらない！」そんな経験、ありませんか？簡単な内容ですら伝えることは難しいのに相手に事前情報や専門知識がないならなおさらです。

International bestselling author and behavior expert Joe Navarro helps you successfully navigate the business world by understanding what your boss and coworkers are really thinking. Why is it that some people have all the elements of success—education, skills, integrity, motivation—but...

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

In 90 Days to Level Up Your Teamwork, bestselling author Amy Edmondson teaches you how to become a better team player by focusing on a specific element of cooperative achievement each week. From overcoming barriers to creating psychological safety, this book walks you through exactly how to develop your teamwork skills, one step at a time.

In Critical Connections, renowned sociologist and author Dr. Tracy Brower delivers inspiration and pragmatic new insights on community and connection that you can use in your own life to build belonging, find and make friends, and create a happier life. The author explains how you can avoid bad friendships, reconnect with old friends, deepen existing friendships, and start a new friend group.

Un director no será recordado por lo que planeó, sino por lo que logró. Mucho se ha escrito sobre planeación estratégica, pero no sobre la ejecución. Y es que para planear hay una metodología clara, pero la ejecución es fundamentalmente práctica y no existe una receta única; requiere de juicio y disciplina, de saber aplicar el saber prudencial.

Scared of fluffing your lines? Worried about drying up? It's perfectly natural to be nervous before making a presentation. This helpful audiobook will reduce the anxiety and make any speech more effective. In just 30 minutes it will take you through every aspect of the all-important preparation of your presentation, so that you can be confident in front of any audience. Learn how to research your subject thoroughly and efficiently, speak eloquently and concisely on any subject, and more.

Tap into the wisdom of experts to learn what every engineering manager should know. With ninety-seven short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice.

Negotiation-whether brokering a deal, mediating a dispute, or writing up a contract-is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

As our workplaces become increasingly global and diverse, being a culturally intelligent leader isn't just a bonus—it's essential. Whether you're negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, expanding your business across...

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

The Mentoring Manual is based on methods developed—and proven—in business. This highly practical book will show you how mentoring works, take you step-by-step through everything you need to know and do, and show you how both parties can get the best from the relationship. Get the most from mentoring: help your mentee, develop your skills, and make a positive difference.

Whether you're discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a demand, the other concedes a point. In the end, you settle on a subpar solution in the middle—if you come to any agreement at all. But these discussions don't need to be win-or-lose situations. Written by negotiation expert Jeff Weiss, the HBR Guide to Negotiating provides a disciplined approach to finding a solution that works for everyone involved.

At a time when we are more technologically linked than ever, our conversations have never been more distracted and disconnected—because most don’t know how to truly listen.  The result? You constantly fight to be “heard” over all the noise and distraction. In How to Listen, Oscar Trimboli, host of the Apple-award-winning podcast Deep Listening, shows you how to unlock your listening superpowers. Trimboli shares practical and pragmatic insights to help you notice when you aren’t listening—and what to do about it. 

Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions. Practical and insightful, this book ensures you’ll never again be at a loss for what to say to customers. In...