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Are you looking for more ways to attract customers and make better sales? Hacking the Content Marketing Code will take you through all the steps and strategies to grow your business through the power of content marketing. Get access to the industry’s best-kept secrets. This is your comprehensive guide to connecting with your customers, strengthening relationships, and converting leads. This book provides invaluable marketing insight in a simple, practical way. Step up your content marketing game and generate the sales you want!

Für wen ist dieses Hörbuch? Das Hörbuch ist an Menschen in Führungspositionen gerichtet, die aufgrund ihrer beruflichen Herausforderungen wenig Zeit haben und sich dennoch eine harmonische und inspirierende Beziehung wünschen. Profitieren Sie von geballtem Wissen und Erfahrungswerten, die die Autorin in den letzten 20 Jahren in ihrer eigenen Beziehung mit einer Führungskraft gesammelt hat.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Management was hard enough pre-pandemic, and now, the difficulty in getting things done has dramatically increased. How to Win Friends and Manage Remotely shares real-life examples, scientifically proven ideas, and distillations of tried-and-true business tenets—all mapped to a new virtual-first office. Combining academic research and personal experiences across various companies, roles, and countries, this is a roadmap to get listeners through the WFH (work from home) quagmire and help us all be more cognizant of others' perspectives in this brave new world.

If you’re not getting the respect, the money, or the opportunities you deserve, it’s time to tap into the power of communication. Whether you’re an introvert or extrovert, these tips will help you master your people skills and rapidly advance your career. And if you’re already a decent communicator, this book will skyrocket your life to the next level. Armed with the right knowledge and techniques, anyone can improve their communication skills, make their work life easier, and fast-track their success.

Our divides are destroying us: red versus blue, Black versus White, globalists versus nationalists, agnostics versus Christians. Drawing on seminal research on social identity and cultural intelligence, this book explains our impulse to divide people into “us” versus “them” and reveals how we can tackle tribalism, confront racism, and develop a common vision for the future. David Livermore outlines the four competencies of Cultural Intelligence—motivation, cognition, metacognition, and behavior—and shows how we can apply this foundation to a wide range of situations.

Dealing with customers isn't easy, they aren't always right or even pleasant. Business author Renée Evenson ensures you’ll always have the right words to defuse tense interactions. Practical and insightful, this book ensures you’ll never again be at a loss for what to say to customers...

Building or running a business is more than a journey. It’s an adventure. Adventure assumes there is risk in the air. For many business owners, the adventure of building a business is a long one, and there are many lessons to be learned over that extended period of time. That takes unwavering...

Read by the authors with an audiobook-exclusive bonus conversation! Winner of a 2023 Storytelling World Award Unleash the power of storytelling to transform your talks, speeches, and presentations—whether your audience is a boardroom of executives, a classroom of students, or an auditorium...

Utilice esta guía de narración de historias como una base para cambiar la forma en la que narra sus historias. Los ejemplos ofrecidos son de algunos de los más grandes oradores del mundo, narradores de historias, con el asesoramiento de los principales expertos. Desde los autores más vendidos hasta los oradores de motivación que transforman generaciones, este libro cubre todos los fundamentos del extraordinario arte de narrar historias. Los consejos que aparecen aquí le ayudarán a transmitir sus historias y la gente que las escuche se sentirá involucrada y motivada.

Sound interesting? The author thinks so too! Listen to Communicate Excellence: A Guide to Authentic, Positive, Consistent Front Desk Communication and experience the compelling world of customer service and communication in dentistry and orthodontics.

Popular master mediator Hesha Abrams has tens of thousands of hours in the trenches mediating human conflict, and she shares her pragmatic wisdom in digestible bites that detail how to improve situations and solve difficult problems between human beings, from family and workplace disputes to complex commercial and global conflicts.

Read by the author. Learn the keys to energizing your writing, engaging readers, and breaking out with influence. What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain...

They say talk is cheap—but podcasting is currently a billion-dollar business. Now Joe Pardavila reveals how you can create the kind of conversations that draw both audiences and applause. Drawing on his many years as a radio host on a top-rated radio show in the New York City area, Joe shares a bevy of illuminating anecdotes featuring such superstars as Taylor Swift, Russell Crowe, Jennifer Aniston, John Mayer, and Chris Martin that demonstrate how the right communication skills can create magic moments.

This program is read by and contains archival audio of the author from MSNBC, BBC Question Time, Oxford Union, and other sources. Win Every Argument shows how anyone can communicate with confidence, rise above the tit-for-tats on social media, and triumph in a successful and productive debate in...

In Am I Making Myself Clear?, business leader and author Terry Felber shares the secrets of the world's greatest communicators, equipping readers to do everything from participating in a meaningful conversation to successfully consummating a business discussion. Through ten essential skills...

As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do. Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing.

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

La comunicación persuasiva es una forma eficaz de influir en la mente y el comportamiento de los demás. La persuasión básicamente significa tratar de influir en la forma en la que alguien piensa o se comporta. Hay multitud de formas de persuadir a alguien para que haga algo. La publicidad, por ejemplo, es una forma de persuasión que apela a las emociones para que la gente compre. Es asociar un refresco con ser feliz. Es la forma que tiene la publicidad de decirte que si compras el refresco serás tan feliz como las personas del anuncio.

Are you looking to get investment for your start-up? Have an idea you know is going to sell? It can be a daunting prospect in an industry with a 90 percent failure rate, so how do you stand out from the crowd? Start by getting How to Hack Humans, listening to it, and realizing, "Hey, this Seth Erickson guy might be on to something." Learn how to use the ancient and organic art of storytelling to tap into the human brain and connect with others more efficiently. Discover how you can use the effect a story has on the brain to your advantage.