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Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems. 

""Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you.""—Jim CollinsDecline can be avoided. Decline can be detected. Decline can be reversed. Amid the desolate landscape of fallen great companies, Jim Collins began to wonder...

The New Sustainability Advantage shows how the benefits of the "triple bottom line" can increase a typical company's profit by at least 51 to 81 percent within five years, depending on the company's size and industry sector, while avoiding risks that could jeopardize its financial wellbeing.

This audiobook provides a comprehensive exploration of the circular economy, a sustainable alternative to the traditional linear economic model. Listeners will learn key principles, strategies, and innovations driving circularity across industries. Through case studies, practical applications, and expert insights, learners will gain actionable knowledge on waste reduction, resource recovery, sustainable design, business models, and policy frameworks.

Brought to you by Penguin. Free market capitalism is one of humanity's greatest inventions, and the greatest source of prosperity the world has ever seen. But it's also on the verge of destroying the planet and destabilizing society in its single-minded pursuit of maximizing shareholder value...

Vincent Stanley, Patagonia's director of philosophy, with Yvon Chouinard, founder and former owner of Patagonia, draws on fifty years' experience to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. The authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways.

Bloomsbury presents China After Mao by Frank Dikötter, read by Daniel York Loh. “A blow-by-blow account … An important corrective to the conventional view of China’s rise.”—Financial Times From internationally renowned historian Frank Dikötter, winner of the Samuel Johnson Prize, a...

A groundbreaking investigation into diversity and equality in the workplace, arguing that both men and women need to be active participants in the conversation if any meaningful progress is to take place. There's never been more discussion around diversity and inclusion in the workplace. From...

Los ricos tienen un secreto. Y ese secreto podría estar esperándote a la vuelta de la esquina. Todo el mundo quiere ser millonario, pero casi nadie busca la riqueza donde realmente está. Por eso caemos en los cantos de sirena de las start-ups, el dropshipping milagroso y los ascensos corporativos que prometen éxito a cambio de regalar nuestra vida. Pero los ricos de verdad juegan a otro juego, menos glamuroso, pero mucho más rentable e inteligente: los negocios de barrio que ya ganan dinero.

L'audiolibro "Da 5 a 50 Milioni" è una guida pratica e ispirazionale per imprenditori che vogliono moltiplicare il fatturato della propria azienda e portarla a un livello di crescita straordinario. Basato sull'esperienza diretta dell'autore, che ha guidato il gruppo OSM e le sue aziende da 5 a oltre 50 milioni di euro di ricavi, il testo raccoglie strategie concrete, principi di leadership e riflessioni personali applicabili a qualsiasi impresa.

Journey to eight states, three national parks, and three countries to experience the life-changing education and adventures that led Trent A. Romer to finding sustainability for his plastic-bag-manufacturing business and himself.

¿Por qué hay empresas que tienen graves problemas para conseguir clientes mientras otras facturan como locas, sirviendo lo que su público necesita en todo momento? ¡No es magia!, se trata de tener un plan y de saber hacer las cosas estratégicamente, pero hay algo más... Lo que aprenderás a continuación es lo que muchos expertos no quieren que sepas, incluso nos han pedido que no lancemos este producto. Esta será tu herramienta para quitarte a tu competencia del medio, llevar tu empresa al siguiente nivel y que tu público compre tus productos como pan caliente.

In each cup of coffee we drink the major issues of the twenty-first century - globalization, immigration, women's rights, pollution, indigenous rights, war and peace, and self-determination - are played out in villages and remote areas around the world. In Javatrekker: Dispatches from the World of Fair Trade Coffee, a unique hybrid of Fair Trade business, adventure travel, and cultural anthropology, brings readers face-to-face with the real people who make our morning coffee ritual possible.

Las estadísticas muestran que nueve de cada 10 emprendedores fracasan en los primeros cinco años de su negocio. Por cada 10 que sobreviven, nueve fracasan en los siguientes cinco años. La pregunta es: ¿Cuál es la diferencia entre el emprendedor exitoso y los nueve que fracasan? ¿La respuesta? El éxito como emprendedor requiere las mismas habilidades, valores y fortaleza de liderazgo inculcadas en el ejército.

 The Wealth and Poverty of Nations is David S. Landes' acclaimed, best-selling exploration of one of the most contentious and hotly debated questions of our time: Why do some nations achieve economic success while others remain mired in poverty? The answer, as Landes definitively illustrates, is a complex interplay of cultural mores and historical circumstance.  

The definitive guide to using ChatGPT, the cutting-edge artificial intelligence technology, to achieve outstanding success in the online money-making arena, is Dominate the Online Money Game: Unlocking the Secrets of Success with ChatGPT. This book is filled with useful ideas and tried-and-true tactics to help you beat the competition and secure a prosperous future, whether you're a seasoned businessperson or are just beginning your online journey.

Descubre cómo piensan las mejores inversores del mundo El autor bestseller número uno del New York Times,Tony Robbins, pone fin con este libro a su trilogía sobre la libertad financiera, y lo hace con una guía práctica para desvelar el poder de las inversiones alternativas. Junto al...

An icon of the environmental movement outlines a provocative approach for reclaiming our planet. According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are under way on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization - half the world's population now lives in cities, and 80 percent will by midcentury - is altering humanity's land impact and wealth.