検索キーワード： 制作 "-- Kevin Wright --" 事業開発

There’s no denying it: we treat our planet like dirt. Humanity’s impact has become a geologic force changing the climate and threatening oceans, glaciers, and the lands that feed us. Living in rural Indiana, author Kelsey Timmerman witnesses first-hand the damage modern industrial agriculture has done to our land and our communities. He’s afraid to let his kids swim in the nearby pond filled with farm runoff. There are times, after manure from giant chicken factories has been spread on the surrounding fields, that it’s hard to breathe.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Bill Gates, founder of Microsoft, shares what he has learnt in more than a decade of studying climate change and investing in innovations to address climate problems. He explains how the world can work to build the tools it needs to get to net-zero greenhouse gas emissions - investing in research, inventing new technologies and deploying them quickly at a large scale. Gates is optimistic that the world can prevent the worst impacts of the climate crisis.

Napoleon Hill's Golden Rules: The Lost Writings consists of a series of magazine articles Napoleon Hill wrote between 1919 and1923 for Success Magazine. Hill's obsession with achieving material success led him out of the poverty-stricken Appalachian Mountains and filled him with the desire to study successful people.

These articles focus on Hill's philosophy of success, drawing on the thoughts and experiences of a multitude of rags-to-riches tycoons.

Sixty percent of humanity - some four-point-three billion people - live in debilitating poverty. The standard development narrative suggests that alleviating poverty in poor countries is a matter of getting the internal policies right, combined with aid from rich countries. But anthropologist Jason Hickel argues that this approach misses the broader political forces at play. Global poverty - and the growing divide between "developing" and "developed" countries - has to do with how the global economy has been designed over the course of 500 years. Global inequality doesn't just exist; it has been created.

This book is the first comprehensive account of how Australia attained the world's highest living standards within a few decades of European settlement, and how the nation has sustained an enviable level of income to the present. Beginning with the Aboriginal economy at the end of the 18th century, Ian McLean argues that Australia's remarkable prosperity across nearly two centuries was reached and maintained by several shifting factors.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants - Apple, Cisco, Google, HP and Intel, to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale. Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in burgeoning start-ups.

Nothing is more inspiring than a big vision that becomes a triumphant new reality. But more modest endeavours, whether launching a small business, organizing a conference, or just finishing a work project on time, commonly fail. Why? Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg. In How Big Things Get Done, he identifies the errors that lead projects to fail, and the research-based principles that will make yours succeed.

Best-selling author and co-director of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: we’re past the point of 'peak stuff' - from here on out, it’ll take fewer resources to make things and cost less to lead a comfortable life. This turn of events invalidates the predictions of overpopulation alarmists and those who argue we need to drastically reduce our conception of how much is enough. What has made this turnabout possible? One thing primarily: the collaboration between technology and capitalism.

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

The most innovative, current—and most importantly—proven ideas on how to become successful.

One of the best ways to retain great talent in your business is to deliver a strong training and development program—and this book gives you the tools to do just that. Featuring the latest strides in talent development, such as social learning, hybrid training, creating videos, and more, it arms you with everything you need to upskill employees to be more effective, productive, satisfied, and loyal.

How to Win Client Business When You Don't Know Where to Start provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job. Pragmatic lessons take the place of the vaguely defined principles found in competing books to turn listeners from sales novices into rainmakers.

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations.

While politicians, entrepreneurs, and even school children could tell you that sustainability is an important and nearly universal value, many of them, and many of us, may struggle to define the term, let alone trace its history. What is sustainability? Is it always about the environment? What science do we need to fully grasp what it requires? What does sustainability mean for business? How can governments plan for a sustainable future?

An icon of the environmental movement outlines a provocative approach for reclaiming our planet. According to Stewart Brand, a lifelong environmentalist who sees everything in terms of solvable design problems, three profound transformations are under way on Earth right now. Climate change is real and is pushing us toward managing the planet as a whole. Urbanization - half the world's population now lives in cities, and 80 percent will by midcentury - is altering humanity's land impact and wealth.

China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.

Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice.