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We're building more products today than ever before, but most of them fail—not because we can't complete what we want to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.

・年間３万人以上が来店・自費出版が９千部完売・健やかに、年商３億円。都会でうまく生きられずに、長野の地へ。１人の主婦が移動販売から始めた店は、なぜこんなにも支持されるのか？

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s...

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

The #1 New York Times bestseller that has all America talking, from the author of the highly anticipated Inside the Box: How Constraints Make Us Better. “The most important business—and parenting—book of the year.” —Forbes “Urgent and important. . . an essential read for bosses...

Artificial intelligence is no longer a futuristic concept—it’s a powerful force shaping how modern software is designed, built, and delivered. AI Product Development is a comprehensive and practical guide for product managers, engineers, data scientists, and tech leaders who are committed to creating intelligent products that solve real-world problems at scale.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

In the years following the publication of Patrick Lencioni's best seller, The Five Dysfunctions of a Team, fans have been clamoring for more information on how to implement the ideas outlined in the book. In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the five dysfunctions, using tools, exercises, assessments, and real-world examples.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from...

As generative AI rapidly moves from the fringes of innovation into the core of modern business operations, organizations must adapt or risk falling behind. Generative AI in the Workplace offers a comprehensive guide to understanding and integrating this transformative technology to drive efficiency, unlock creativity, and reshape the very fabric of workplace culture.

Based on the highest-quality evidence and real-life examples spanning industries and countries, Alex Edmans shows that it's not an either-or choice - companies can create both profit and social value. The most successful companies don't target profit directly but are driven by purpose - the desire to serve a societal need and contribute to human betterment.

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

Tired of watching others build successful online businesses while you struggle to get started? The game-changing secret that savvy entrepreneurs are using to automate their income and scale faster than ever is ChatGPT, and this book reveals exactly how to harness its power to make real money online.

Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses. Scale addresses big, urgent questions about global sustainability, population explosion, urbanization, ageing, cancer, human life spans and the increasing pace of life but also encourages us to question the world around us.

過去10年で市場規模は2倍以上に拡大。日本にはそんな急成長産業もある。アニメのことだ。映画では興行収入100億円超えの作品が続々登場するなど、今や国民的カルチャーに。

こんな本が欲しかった！――「まったく新しいコンセプトの入門書」、ここに誕生！ 「売上100億円のヒット商品」を生み出した著者が語る「コンセプトのつくり型」 「型」を埋めるだけで、誰でも刺さるアイデアを言語化できる「超画期的1冊」！

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In this paradigm-shifting book, former Unilever CEO Paul Polman and sustainable business guru Andrew Winston provide a model to help leaders build companies that contribute more to the world than they use or take - that is, net positive companies. Net Positive outlines the principles and practices for surviving and thriving based on the experience of one world-leading company, Unilever, and other groundbreaking global organizations. 

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.