検索キーワード： 制作 "----RM Alexander" 事業開発

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Are You Fully Charged? reveals the three keys that matter most for our daily well-being, as well as our engagement in our work. Drawing on the latest and most practical research from business, psychology, and economics, this audiobook focuses on changes we can make to create better days for ourselves and others.

‘ . . . impact investing has become an essential part of the investment landscape. Mahesh’s book eloquentlycaptures the rise of these investors’ - SAURABH MUKHERJEA, Marcellus Investment ManagersAt a time when the world is navigating ways to address key challenges, from climate change to...

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Why do well-intentioned plans for improving the human condition go tragically awry? Author James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not - and cannot - be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge.

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that "their fate is bound up with how the other 99 percent live." Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable. He examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.

El mayor retorno de una inversión no es económico, es la tranquilidad. Sin embargo, a menudo gastamos ese dinero en cosas inútiles, más preocupados por la imagen que proyectamos que por lo que realmente necesitamos. O peor, lo acumulamos con ansiedad, con miedo a gastarlo precisamente en aquello que podría mejorar nuestra vida. Explora temas como la envidia, el estatus, la identidad o la inseguridad, así como otras trampas comunes que condicionan nuestras decisiones económicas, y comparte sus lecciones clave para utilizar el dinero de una forma más sabia y reconfortante.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

The second edition of The Consulting Bible remains the most comprehensive and practical guide to the consulting profession, from launch to high growth, from marketing to implementation. Legendary consultant, speaker, and best-selling author Alan Weiss shows you how to create an independent or boutique consulting practice and take it to seven-figure success.

Empowerment Takes More Than a Minute provides practical and simple concepts that CEOs, COOs, and managers at all levels in organizations both public and private can apply to their particular situations. This program is written by Ken Blanchard, co-author of The One Minute Manager and a regular contributor to Executive Excellence.

Having a clear knowledge of your business's financial life is important. No one should be in the dark about their overall financial picture. That's a disaster waiting to happen. However, with a perfunctory knowledge of basic accounting principles, including assets and liabilities, creating financial statements, budgeting, and more, you'll be on the road to healthier relationship with your money.

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves...

Audio Bonus! Includes exclusive conversations with the authors! From the New York Times bestselling authors of Abundance and Bold comes a practical playbook for technological convergence in our modern era. In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven...

大きく考え、小さく踏み出せ。失敗も成果につなげる試行錯誤のための羅針盤。12万部超え（電子込み）のベストセラー『解像度を上げる』の著者、最新刊！

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

In Pedagogy of Hope, Freire revisits the themes of his masterpiece, the real world contexts that inspired them and their impact in that very world. Freire's abiding concern for social justice and education in the developing world remains as timely and as inspiring as ever, and is shaped by both his rigorous intellect and his boundless compassion. Pedagogy of Hope is a testimonial to the inner vitality of generations denied prosperity and to the often-silent, generous strength of millions throughout the world who refuse to let hope be extinguished.

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site...