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Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of them? Becoming THE Expert explains how business owners, entrepreneurs, marketers, and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads, and ultimately drive sales through the sharing of their detailed knowledge and insight.

Comprehensive, hard-won, no-nonsense advice. 100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides, it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience. The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail.